CommonSense Blog

14 Posts to Take You Into 2014

By Mark Bennett | Dec 30, 2013

14 Posts to Take You Into 2014

A year ago my colleague Aaron Strout did a nice wrap up of the most interesting/appealing posts of 2012 on this blog. As Aaron noted, reviewing which posts resonated over a period of time can be informative to better understanding the interests of customers/employees/followers. By collecting the top performers in one place, I’m hoping to provide you with some relevant content you may have missed during the year. Like last year, you’ll notice some themes here – rankings, how-to’s, and analytics-based posts, in particular, continue to resonate.

In 2013 we’ve seen a marked increase in the frequency and number of colleagues contributing to this blog, which is great. And, with 50+ posts having over 2,000 views each, we had to be more restrictive with this wrap up than in the past. As a result (and with a goal of keeping it to less than 15), this year’s list is ranked based on the number of post views – with a minimum of 3,600 views required to make the cut. Of course, there are a ton of other great posts and I encourage you to go back and read these from Bob Pearson, Jenn Gottlieb and Jim Weiss. (Selfish plug, you might also want to read my post-ASCO blog post.)

This year’s list brings us some familiar faces – like Chuck Hemann and Brian Reid as well as some new comers to Common Sense such as Michael Brito and Michael Westgate.

So here it goes – our top posts from 2013 to take you into the New Year:

And the number 1 post of the year – with over 35,000 views…

#SXSWPickUpLines by Aaron Strout (35,847 views!)

I hope you’ve found this list helpful and that you’re looking forward to more engaging content in 2014!  What do you think? Are there topics you’d like us to cover? Interviews you’d like to see?  If so, please let us know in the comments below.

  • Thanks for compiling this Mark. To answer your question, I think taking some time to review which posts get the most traction (and why) periodically is a good first step in shaping a company’s broader content strategy.

    And with a bit more digging, you can look at metrics beyond page views (like # of inbound links, # of social shares, # of comments, etc.) Using the insight gained from this kind of periodic review helps ensure that a company is focused on producing content that folks find value in.