Relevance is the measure that any organization regardless of size, scope, and category can employ to truly understand and address the reality facing their audiences in a manner that provides mutual benefit. Ensuring our clients understand the power of relevance and that they’re accurately able to measure their relevance is something our firm values deeply.
I had the opportunity to chat with fellow colleagues Gary Grates and Rob Jekielek surrounding our recently announced W2O Group Relevance Model and Index. During our conversation we discussed our new corporate intelligence framework, why this matters for every brand, and how this will allow our clients to build an unfair advantage. Take a listen below.