Acessa + BrewLife: “A Woman’s Story”

A few weeks ago, I had the pleasure of visiting a few BrewLife clients who were exhibiting at the American College of Gynecologists and Obstetrics (ACOG) conference, one of the largest conferences for women’s health professionals.

Acessa TMWhile at ACOG, I caught up with Halt Medical, the company behind the Acessa Procedure, a safe, effective and minimally invasive procedure that’s seeking to replace hysterectomy as the standard of care for fibroid treatment. Many women prefer to avoid hysterectomy because it’s a significant surgery with long recovery times and a track record of post-procedure complications.

BrewLife began workiAcessa1ng with Halt Medical over a year ago to ready the Acessa brand for a two-market test campaign focused on raising awareness of the procedure among women with uterine fibroids. This included developing strategic positioning and messaging, a creative campaign, a new website, and marketing collateral in both digital and print formats.

Starting at the beginning of 2015, BrewLife’s “A Woman’s Story” campaign has rolled out across a variety of marketing channels in the two markets, and despite the campaign’s young age, there has already been an uptick in the number of procedures being performed.

“A Woman’s Story” highlights the physical and emotional toll that fibroid symptoms, and the decision to seek treatment, take on women. Told through the first person, “A Women’s Story” focuses on a particular woman, her struggle living with a specific fibroid symptom and the positive impact Acessa has had on her quality of life post-treatment. The friendly and empathetic tone, colorful infographic style and use of stylish avatars instead of generic stock photography sets Acessa apart from any other campaign currently in the market in this therapeutic area.

Acessa2The campaign rollout encompassed an integrated array of tactical components including:

  • Website Development
  • Testimonial Videos
  • Patient Directed Materials
    • Print Advertisements
    • Digital Advertising
    • Social Media
    • Print Marketing Collateral
  • Physician Directed Materials
    • Print Advertising
    • Print Marketing Collateral
    • Trade Show Graphics
    • Practice Development Materials

At ACOG, I was proud to be associated with clients doing such important and innovative work in women’s health and to see our marketing materials drawing a crowd to Halt’s busy booth.

In addition, the Acessa Procedure was recently featured on The Doctors, to learn more about the procedure, click here.

Meredith Kiernan
Meredith Kiernan
Account Director