We have a broad base of talent that brings diverse skillsets to the table each and every day.
We give our clients a competitive advantage by bringing together different disciplines for best-in-class insights. Analytics drive every project we take on, and we’ve built a research platform that integrates multiple types of data. Then, we take it a step further by integrating the latest advances in artificial intelligence (AI) and machine learning (ML) to deliver those insights at scale for results that are measurably more effective.
Our unfair advantage is powered by people
- Social scientists (linguists, anthropologists, etc.)
- Data scientists
- Market researchers
- Marketers and communications professionals
"We’re proud to be a full-service, award-winning agency, offering best-in-class research, strategy, marketing, and PR by providing integrated analytics services capable of solving the most complex challenges."Seth Duncan
Chief Analytics Officer
What makes W2O’s Analytics extraordinary?
Every agency says they have analytics, but we gather the right data and analyze it using proprietary technology and unique methods to deliver actionable insights to our clients every time.
Our ability to gather and analyze the right data is at the heart of everything we do and allows us to tailor our research and analysis to find the best solutions and provide you with insight and recommendations that drive your business.
Our platform ingests multiple, disparate, structured, and unstructured data, uncovering the raw truth about how audiences behave.
Invaluable insights that deliver measurable ROI
Our breadth of capabilities makes us different. Through consultative interaction, we can develop the right solution, using the right tool, tailored to your specific needs. Digital analytics, social media research, and primary research are core competencies of our team.
Identify, listen to, and learn how to align with your target audiences.
- Social Graphics
- KOL & KOI Mapping
- Influencer Analysis
- Market Assessment
Leveraging “language of the customer” into engaging stories that matter.
- Channel Analysis
- Competitive Audit
- Category and Brand
- Content Compass
- Creative & Message Testing
- Content Engine
- Customer/Patient Journey
- Voice of Customer
- Monitoring What Matters
Distribution of audience content across paid, earned, shared, owned, search, and more.
- Return on Marketing Investment (ROMI) & Scenario Modeling
- UX Testing
- Segment Activation
- Predictive & Mix Modeling
- Launch Modeling
- Custom Web Analytics Implementations
- Web Analytics Training Services
- Digital Analytics Consulting
Marketing Technology Consulting
- Data ingestion and storage
- Ad tech integration
- Tool and dashboard development
Optimization and reporting of spend, performance, and ROI against market-shaping KPI’s.
- Measurement Brief
- Learning Agenda
- Benchmarks, Targets
Reporting & Optimization Programs
- Performance Analysis & Optimization
- Test & Learn, Personalization
- Audience Tracking
- Custom Attribution Modeling
- ROI Analysis
- IR Analytics
“There is an immense amount of data available to healthcare marketers and communicators. Our data science team enables our analysts and researchers to get to the right data which results in stronger insights tailored to specific audiences.”Kevin Johnson
President, W2O marketeching
Understand your target market
Do you want to a build a campaign without the guesswork? Our approach spans a range of data sources to get a 360-degree view of how audiences really think and behave, not just what they think you want to hear. We can collect detailed data from doctors, nurses, patients, or whatever subgroup is identified. And we don’t just deliver reports, we also consult and help our clients build cutting-edge teams, implement best-practices, and find innovative technology solutions.
Best practice implementation
W2O employs custom research frameworks
The data we provide and our consultative approach to project engagements lead to action or actionable insights to improve strategy and tactics from phase II to III and throughout the brand lifecycle.
- Language and lexicon used to discuss disease and treatment
- Emotions, concerns, questions, barriers, and challenges
- Sentiment drivers
- Underlying reason for engagement
- Demographics and patient type engagement
- Usage of channel and engagement
- How do patients utilize tools for support and education?
- Impact on quality of life (QOL)
- Online Impact: how often are specific HCPs mentioned?
- LOK Metrics: how often do they publish and conduct research?
- Online influencer: how frequently do they post? How well does it resonate?
Cutting-edge tech delivers deep data dives
We create and apply custom tools that place artificial intelligence (AI) and machine learning (ML) in the hands of our industry’s leading analysts and practitioners. In the right hands, these tools automate and enhance our ability to identify and understand target audiences across PESO and helps identify patterns in data.
It’s not a one-time thing, either. We build powerful audience ecosystems that can be tapped into at any point in our relationship.
Our goal is to provide answers that are scalable, so we can meet your needs as your brand evolves.
“Our digital analytics offering provides our clients with a detailed understanding of key audience behaviors, where to distribute content, what sorts of content should be distributed and a detailed analysis of the return on investment (ROI) from the campaign.”
Author & Head of Digital AnalyticsBuy Chuck’s book “Digital Marketing Analytics”
Healthcare’s only audience architecture platform
We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 850,000+ health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries around the world.
health ecosystem profiles
Custom Healthcare Database
- Healthcare Professionals
- Media Outlets
*Each dot represents 100 Stakeholders
& Key Execs
Our insights fuel successful campaigns
Recent awards recognizing our analytics
Every agency says they have analytics, but take a look at few of our awards recognizing the innovative work we do here.