Analytics

We have a broad base of talent that brings diverse skillsets to the table each and every day.

We give our clients a competitive advantage by bringing together different disciplines for best-in-class insights. Analytics drive every project we take on, and we’ve built a research platform that integrates multiple types of data. Then, we take it a step further by integrating the latest advances in artificial intelligence (AI) and machine learning (ML) to deliver those insights at scale for results that are measurably more effective.

Our unfair advantage is powered by people

  • Analysts
  • Social scientists (linguists, anthropologists, etc.)
  • Data scientists
  • Market researchers
  • Marketers and communications professionals

"We’re proud to be a full-service, award-winning agency, offering best-in-class research, strategy, marketing, and PR by providing integrated analytics services capable of solving the most complex challenges."

Seth Duncan

Chief Analytics Officer

What makes W2O’s Analytics extraordinary?

Every agency says they have analytics, but we gather the right data and analyze it using proprietary technology and unique methods to deliver actionable insights to our clients every time.

Our ability to gather and analyze the right data is at the heart of everything we do and allows us to tailor our research and analysis to find the best solutions and provide you with insight and recommendations that drive your business.

Our platform ingests multiple, disparate, structured, and unstructured data, uncovering the raw truth about how audiences behave.

Invaluable insights that deliver measurable ROI

Our breadth of capabilities makes us different. Through consultative interaction, we can develop the right solution, using the right tool, tailored to your specific needs. Digital analytics, social media research, and primary research are core competencies of our team.

Audience Builder

Identify, listen to, and learn how to align with your target audiences.

Segmentation

  • Social Graphics
  • Personas

Influencer

  • KOL & KOI Mapping
  • Influencer Analysis

Market

  • Market Assessment
  • ATU

Relevance Blueprint

Leveraging “language of the customer” into engaging stories that matter.

Landscape

  • Channel Analysis
  • Competitive Audit
  • Category and Brand

Content

  • Content Compass
  • Creative & Message Testing
  • Content Engine

Experience

  • Customer/Patient Journey
  • Relevance/Reputation
  • Voice of Customer
  • Monitoring What Matters

Activation Framework

Distribution of audience content across paid, earned, shared, owned, search, and more.

Execution Strategy

  • Return on Marketing Investment (ROMI) & Scenario Modeling
  • UX Testing
  • Segment Activation
  • Predictive & Mix Modeling
  • Launch Modeling
  • Custom Web Analytics Implementations
  • Web Analytics Training Services
  • Digital Analytics Consulting

Marketing Technology Consulting

  • Data ingestion and storage
  • Ad tech integration
  • Tool and dashboard development

Measurement Optimization

Optimization and reporting of spend, performance, and ROI against market-shaping KPI’s.

Measurement Strategy

  • Measurement Brief
  • Learning Agenda
  • Benchmarks, Targets

Reporting & Optimization Programs

  • Performance Analysis & Optimization
  • Test & Learn, Personalization
  • Audience Tracking

Business Impact

  • Custom Attribution Modeling
  • ROI Analysis
  • IR Analytics

“There is an immense amount of data available to healthcare marketers and communicators. Our data science team enables our analysts and researchers to get to the right data which results in stronger insights tailored to specific audiences.”

Kevin Johnson

President, W2O marketeching

Understand your target market

Do you want to a build a campaign without the guesswork? Our approach spans a range of data sources to get a 360-degree view of how audiences really think and behave, not just what they think you want to hear. We can collect detailed data from doctors, nurses, patients, or whatever subgroup is identified. And we don’t just deliver reports, we also consult and help our clients build cutting-edge teams, implement best-practices, and find innovative technology solutions.

Data Collection

Behavior analysis

Best practice implementation

W2O employs custom research frameworks

The data we provide and our consultative approach to project engagements lead to action or actionable insights to improve strategy and tactics from phase II to III and throughout the brand lifecycle.

Linguistics
  • Language and lexicon used to discuss disease and treatment
  • Emotions, concerns, questions, barriers, and challenges
  • Sentiment drivers
Anthropology
  • Underlying reason for engagement
  • Demographics and patient type engagement
  • Usage of channel and engagement
Sociology
  • How do patients utilize tools for support and education?
  • Impact on quality of life (QOL)
  • Psychographics
Influence
  • Online Impact: how often are specific HCPs mentioned?
  • LOK Metrics: how often do they publish and conduct research?
  • Online influencer: how frequently do they post? How well does it resonate?

Cutting-edge tech delivers deep data dives

We create and apply custom tools that place artificial intelligence (AI) and machine learning (ML) in the hands of our industry’s leading analysts and practitioners. In the right hands, these tools automate and enhance our ability to identify and understand target audiences across PESO and helps identify patterns in data.

It’s not a one-time thing, either. We build powerful audience ecosystems that can be tapped into at any point in our relationship.

Our goal is to provide answers that are scalable, so we can meet your needs as your brand evolves.

“Our digital analytics offering provides our clients with a detailed understanding of key audience behaviors, where to distribute content, what sorts of content should be distributed and a detailed analysis of the return on investment (ROI) from the campaign.”

Chuck Hemann

Author & Head of Digital Analytics

Buy Chuck’s book “Digital Marketing Analytics”

Healthcare’s only audience architecture platform

We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 850,000+ health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries around the world.

850,000+

health ecosystem profiles

Custom Healthcare Database

Legend

  • Healthcare Professionals
  • Advocacy
  • Journalists
  • Industry
  • Patients
  • Media Outlets

*Each dot represents 100 Stakeholders

25,000+
Patients,
Caregivers
& Advocacy

Indexed by geography and therapeutic area

8,000+
Reporters

Indexed by focus, medium and geography

2,000+
Media Outlets

Indexed by geography and therapeutic area

16,000+
Healthcare
Companies
& Key Execs

Indexed by industry, geography and role

5,000+
Hospitals
& Health
Systems

Mapped hierarchically from corporate to facility to clinician/employee

173
Countries

...and growing

Recent awards recognizing our analytics

Every agency says they have analytics, but take a look at few of our awards recognizing the innovative work we do here.

Holmes Report US SABRE Awards

“Cool Kids” by Benzac/Galderma

Marketing to Youth (Finalist)

Best Use of Data & Analytics (Finalist)
Echo DxMA (Digital Marketing International Awards)

Tejava “Nothing Can Be Perfect”

In2 SABRES
Best Marketing Technology

W2O Socialgraphics