Aptus + BrewLife = Together ForEVAR


Aptus_corp_logoAptus Endosystems is a medical device company that is pioneering solutions to enhance endovascular aneurysm repair (EVAR). The company’s flagship product, Heli-FX, delivers a set of helical screws to anchor the endograft to the aorta to prevent endoleaks and graft migration.

Aptus printBrewLife was brought in to refresh the corporate identity, solidify the product brand positioning, and develop a creative campaign to highlight the product’s value proposition.

Our “Together ForEVAR” campaign debuted at the VEITH Symposium in November 2013 and was well received by physicians.

“Together ForEVAR” leverages a play on the classic phrase, “Together Forever” to highlight the long-term durability that Aptus EndoAnchors provide by locking the endograft to the aorta in EVAR (endovascular aneurysm repair). It also suggests the combination of forces coming together: EndoAnchors and physicians, EndoAnchors and endografts.

 The campaign rollout encompassed an integrated array of tactical components, including:

  • Website Development and Digital Promotions
  • Social Media Properties
  • Print Advertisement
  • Trade Show Graphics
  • Print Marketing Collateral
Susan Parker
Susan Parker