W2O has amassed a wealth of experience in the film, television, home entertainment and sports industries. Our Socialgraphics Analysis hones in on audiences’ interests, personality and content preferences while uncovering super fans to hyper-target.
W2O’s Predictive Modeling leverages social media behaviors as key contributors to predict revenue streams such as movie ticket and home entertainment sales and viewership numbers. Our Influencer Identification and Engagement implements our proprietary tools (meme/ custom panel) to connect with key influencers while integrating them into marketing and channel programming. Finally, our Optimized Media Buying applies insights from our analytics work, uncovering the most viable audiences to deliver targeted paid media messaging that lifts engagement and conversion.