W2O’s Digital Analytics & Marketing Tech Weekly Roundup: 07.20.18

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …

Empowering People to Lead Healthy Lives: Glen Tullman, CEO, Livongo

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. This week Glen sits down with host, Aaron Strout, to share his wealth of knowledge …

W2O Social Scoop: 07.19.18

In this week’s social scoop, we’ve got updates from the big 3 social media platforms: Twitter, Facebook and Instagram. Twitter is introducing a new ad format that could drastically extend your company’s reach, but will cost you. Facebook, following in Instagram’s footsteps, is now testing out Facebook Story Highlights, where users can choose their favorite …

Enhanced Methods to Maximize Your KOL/Influencer Identification and Activation [Whitepaper]

KOLs are important education resources for pharma, especially when launching a drug or as new clinical data emerges.  Traditional methods of identifying Influencers rely on valuable but incomplete insights.  The advent of social media analytics provides a robust approach to better understand the additional ways that KOLs are interacting within HCP communities, connecting with peers, …

TEDx Austin – My talk on the journey to Counter Hate

Hate and extremism touch us far too many times. I grew up hearing stories about our great uncle Alexander Didur, who died as a prisoner of war in Korea.  In our hometown, some of our best friends grew up without a brother killed in the Vietnam war.  Years later, terrorism has ended the lives of …

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