CommonSense Blog

What 2 Know Podcast | Ep. 13 | Jim Weiss, CEO & Founder, W2O Group

By Aaron Strout | May 16, 2017

Having highly effective entrepreneurial employees is an invaluable asset to any company. It fosters ownership, independence and a pursuit of excellence that is unmatched. How do you recognize an entrepreneurial spirit among employees? How do you encourage effective entrepreneurship in your organization? Our Founder & CEO, Jim Weiss discusses the 7 characteristics of highly effective entrepreneurial employees on […]

What 2 Know Podcast | Ep. 12 | Marta Newhart, VP of Global Communications, Johnson Controls

By Aaron Strout | May 11, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. The importance of brand reputation is something we discuss often at W2O Group. During the National Summit on Strategic Communications I had the pleasure […]

What 2 Know Podcast | Ep. 11 | Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival

By Aaron Strout | May 03, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. It is no secret that we at W2O Group are massive fans of SXSW. This week’s episode is especially exciting because I had the […]

What 2 Know Podcast | Ep. 10 | Jesse Draper, Creator & Host, The Valley Girl Show

By Aaron Strout | Apr 27, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I chatted with the brilliant and incredibly talented, Jesse Draper. As the creator and host of The Valley Girl Show and founding partner […]

What 2 Know Podcast | Ep. 9 | Jory Des Jardins, Co-Founder, BlogHer

By Aaron Strout | Apr 20, 2017

It’s Thursday, which means another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had an incredibly enlightening conversation with Jory Des Jardins, Co-Founder of BlogHer and Board Member of SheWorx. W2O Group was fortunate […]

What 2 Know Podcast | Ep. 8 | Max Ventilla, CEO & Founder, AltSchool

By Aaron Strout | Apr 13, 2017

We’re back for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Max Ventilla, former Head of Personalization at Google and now CEO + Founder […]

Meet Our New Chief People Officer, Eric Bacolas

By Aaron Strout | Apr 05, 2017

2016 was a transformative year for W2O and we’re continuing the momentum with our announcement today welcoming Eric M. Bacolas as W2O Group’s first ever Chief People Officer. I’m excited that he’s joining the team, and sat down with him to get a little more insight into his background, what attracted him to work at W2O […]

What 2 Know Podcast | Ep. 7 | Chris Redlitz

By Aaron Strout | Apr 05, 2017

It’s been 7 weeks since we launched our business podcast entitled, “What 2 Know“, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I chatted with Chris Redlitz, Founder of Transmedia Capital and Co-Founder of The Last Mile. We discussed how to […]

What 2 Know Podcast | Ep. 6 | Brian Monahan

By Aaron Strout | Mar 30, 2017

We’re in the 6th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with fellow Georgetown University alumnus, Brian Monahan, Head of Vertical Strategy at Pinterest. We discussed […]