CommonSense Blog

Introducing W2O Group’s “What 2 Know” podcast – Episode 1 with Tyler Florence

By Aaron Strout | Feb 22, 2017

I’m excited to announce that W2O Group has launched a business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. To start things off, I had the pleasure of sitting down with celebrity chef, Tyler Florence, […]

It’s Almost SXSW Time. Are you Ready?

By Aaron Strout | Jan 31, 2017

For the last eight years, W2O Group has hosted a handful of invite-only events leading up to (and slightly overlapping with) SXSW Interactive. If you haven’t attended, this 100,000 person event hosted in Austin, TX has become a “must attend” for marketers, communication professionals, entrepreneurs and investors alike. While there is no shortage of panels, keynotes, networking […]

Meet Our Managing Director of Digital Media, Amy Lamparske

By Aaron Strout | Jan 26, 2017

We at W2O Group have been on a little bit bit of a hot streak lately with three new(ish) acquisitions, the appointment of our CEO, Jim Weiss, to the board of the LAGRANT Foundation and now the hiring of a rare talent, Amy Lamparske, who as a managing director will head up our PESO media efforts. Amy […]

Meet Our New Chief Digital Officer, Adam Cossman

By Aaron Strout | Dec 06, 2016

As our clients’ needs evolve, so do we. Over the years, we’ve found that growing organically and strategically are the best way for us to keep pace. To that end, we announced back in September that we had acquired leading communications consultancy, Pure Communications.  Then last month, we shared the news that we were bringing the […]

Are You a Startup? Let us Send You to Techonomy16

By Aaron Strout | Oct 28, 2016

Are you a leader at a startup? Is your company using technology to positively impact society over the next five years? Our company, W2O Group, in partnership with Techonomy is offering three scholarships* to one of the preeminent Tech events in the world. This intimate, invite only event — Techonomy16 — will be held at the spectacular Ritz Carlton at Half Moon Bay on November 9-11 and will feature a “who’s who” of […]

An Interview with Mike Huckman, W2O Group’s New Global Practice Leader of Executive Communications

By Aaron Strout | Oct 25, 2016

I had the pleasure of sitting down recently with Mike Huckman, W2O Group’s new Global Practice Leader, Executive Communications. Mike joined W2O Group back in early September via the company’s acquisition of Pure Communications. The impetus for my interview with Mike is that today we announced the launch of a new service led by Mike called Connect. Strout: […]

Analytics, Insights and Outcomes: Tales from the Newhouse School of Public Communications

By Aaron Strout | Oct 03, 2016

This past weekend, I had the privilege of presenting to a class of Masters Students at Syracuse’s Newhouse School of Public Communications. These students are completing their degree virtually which in and of itself is pretty cool but as part of their 15 month program, they need to spend two weekends on campus completing in-person course work. […]

Meet our SXW2O Speakers: Kyle Flaherty, VP Rapid7

By Aaron Strout | Mar 13, 2016

As I mentioned in my kickoff post, we are hosting a series of blog interviews pre and post SXSW with speakers from our PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with the Kyle Flaherty, VP of Solutions Marketing at security company, Rapid7. Kyle spoke yesterday on the topic why marketers are easy targets for […]

Meet our SXW2O Speakers: Julie Borlaug, Associate Director, Borlaug Institute

By Aaron Strout | Mar 09, 2016

As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with the Associate Director of the Borlaug Institute, Julie Borlaug. Julie will be part of a panel called “Future of…” at our […]