CommonSense Blog

11 Key Trends Evolving Market Research

By Bob Pearson | Jun 12, 2017

Today, I had the opportunity to keynote at The Advertising Research Foundation meeting on Audience Measurement in Jersey City. In my keynote, I addressed eleven trends that are increasing the value of market research, redefining what we mean by the term “research” and how media, behavior and machine learning are teaming up to make it possible for insights we could: […]

What 2 Know Podcast | Ep. 16 | Joseph Jaffe, Author, Co-Founder & CEO of Evol8tion

By Bob Pearson | Jun 08, 2017

Innovation and disruption go hand in hand. Regardless of your organization’s size – from startups to large corporations – the capacity to execute both of these skills in this digital age is key to success. On this week’s episode of the What 2 Know podcast, I had the opportunity to sit down with Joseph Jaffe, author and Co-Founder/CEO of Evol8tion, to: […]

Q2 Reading List: Vietnam, Data, Energy and Leaders

By Bob Pearson | May 31, 2017

I often like to read a series of books in one area of interest, so I can get a better perspective. This quarter, my area of interest was Vietnam. The first book, Dereliction of Duty by H.R. McMaster, current National Security Advisor, provides a PhD thesis level summary of the decisions made from President Kennedy through President Johnson and their: […]

Millennials Unplugged: The Road From Fake to Real News

By Bob Pearson | Apr 03, 2017

Fake news is not a new topic.  It’s been around since the beginning of time.   What is new are our media habits, which make us more susceptible to bias and fake content. In today’s world, we have so many choices on where we consume our news that we do not have the controls we once had for journalism to thrive. : […]

W2O Group’s “What 2 Know” podcast – Episode 5 with Haroon K. Ullah

By Bob Pearson | Mar 24, 2017

We’re in the 5th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Haroon K. Ullah, an author, scholar and a member of the Secretary of State’s Policy Planning staff.: […]

Q1 Reading List: Featuring Two Authors Speaking at our PreCommerce Summit

By Bob Pearson | Mar 09, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! I read more fiction this quarter, which I do now and then before plunging back into pure non-fiction. Two of the authors that I read recently are speaking at our PreCommerce Summit in Austin on Friday, March 10th. Haroon K. Ullah has written several books,: […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of hosting some amazing bands, including: […]

A Memo to the Fortune 1000 – Nestle is Reinventing How to Scale Innovation

By Bob Pearson | Feb 27, 2017

I am fortunate to meet with corporate leaders who aspire to innovate within their companies nearly every day of the week. Every now and then, you realize you are seeing something truly special occurring. Nestle is providing us with one of those examples. Before I describe more on Nestle, here is the problem we all have that they are addressing.: […]

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, yet 51.9% of voters voted: […]