CommonSense Blog

Millennials Unplugged: Deutschland is Geil – Zehn Key Insights

By Bob Pearson | Aug 11, 2017

After traveling nearly 2,000 kilometers across nine cities (Dresden, Nϋrnberg, Mϋnchen, Heidelberg, Neustadt an der Weinstraβe, Bacharach, Kӧln, Hamburg and Berlin), we took a break in the Marriott lounge tonight in Berlin to reflect on our key insights into Germany for this special edition of Millennials Unplugged. Here’s our “top zehn insights”. Germany is younger than the United States….as a country –: […]

A Common Cause for Longhorns and Aggies – Yep, it’s possible

By Bob Pearson | Jun 29, 2017

Teaching & Transitioning Veterans to the Public Sector There are some causes that know no boundaries.  They are not democrat or republican.  They are not state or federal.  They are simply important and deserve the attention and focus of all of us. One of these causes is how we educate, train and prepare veterans for their transition back into the: […]

11 Key Trends Evolving Market Research

By Bob Pearson | Jun 12, 2017

Today, I had the opportunity to keynote at The Advertising Research Foundation meeting on Audience Measurement in Jersey City. In my keynote, I addressed eleven trends that are increasing the value of market research, redefining what we mean by the term “research” and how media, behavior and machine learning are teaming up to make it possible for insights we could: […]

What 2 Know Podcast | Ep. 16 | Joseph Jaffe, Author, Co-Founder & CEO of Evol8tion

By Bob Pearson | Jun 08, 2017

Innovation and disruption go hand in hand. Regardless of your organization’s size – from startups to large corporations – the capacity to execute both of these skills in this digital age is key to success. On this week’s episode of the What 2 Know podcast, I had the opportunity to sit down with Joseph Jaffe, author and Co-Founder/CEO of Evol8tion, to: […]

Q2 Reading List: Vietnam, Data, Energy and Leaders

By Bob Pearson | May 31, 2017

I often like to read a series of books in one area of interest, so I can get a better perspective. This quarter, my area of interest was Vietnam. The first book, Dereliction of Duty by H.R. McMaster, current National Security Advisor, provides a PhD thesis level summary of the decisions made from President Kennedy through President Johnson and their: […]

Millennials Unplugged: The Road From Fake to Real News

By Bob Pearson | Apr 03, 2017

Fake news is not a new topic.  It’s been around since the beginning of time.   What is new are our media habits, which make us more susceptible to bias and fake content. In today’s world, we have so many choices on where we consume our news that we do not have the controls we once had for journalism to thrive. : […]

W2O Group’s “What 2 Know” podcast – Episode 5 with Haroon K. Ullah

By Bob Pearson | Mar 24, 2017

We’re in the 5th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Haroon K. Ullah, an author, scholar and a member of the Secretary of State’s Policy Planning staff.: […]

Q1 Reading List: Featuring Two Authors Speaking at our PreCommerce Summit

By Bob Pearson | Mar 09, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! I read more fiction this quarter, which I do now and then before plunging back into pure non-fiction. Two of the authors that I read recently are speaking at our PreCommerce Summit in Austin on Friday, March 10th. Haroon K. Ullah has written several books,: […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of hosting some amazing bands, including: […]