CommonSense Blog

Millennials Unplugged: The Road From Fake to Real News

By Bob Pearson | Apr 03, 2017

Fake news is not a new topic.  It’s been around since the beginning of time.   What is new are our media habits, which make us more susceptible to bias and fake content. In today’s world, we have so many choices on where we consume our news that we do not have the controls we once […]

What 2 Know Podcast | Ep. 5 | Haroon K. Ullah

By Bob Pearson | Mar 24, 2017

We’re in the 5th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Haroon K. Ullah, an author, scholar and a member of the Secretary […]

Q1 Reading List: Featuring Two Authors Speaking at our PreCommerce Summit

By Bob Pearson | Mar 09, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! I read more fiction this quarter, which I do now and then before plunging back into pure non-fiction. Two of the authors that I read recently are speaking at our PreCommerce Summit in Austin on Friday, March 10th. Haroon K. […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of […]

A Memo to the Fortune 1000 – Nestle is Reinventing How to Scale Innovation

By Bob Pearson | Feb 27, 2017

I am fortunate to meet with corporate leaders who aspire to innovate within their companies nearly every day of the week. Every now and then, you realize you are seeing something truly special occurring. Nestle is providing us with one of those examples. Before I describe more on Nestle, here is the problem we all […]

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, […]

The Importance of Science – My Visit to CERN

By Bob Pearson | Feb 08, 2017

When we see science in its raw state, it is mind boggling and inspiring. The researchers who dedicate their lives to science make our world a better place. Whether they are creating new medicines or devices or they are figuring out the fundamental laws of nature, they are advancing our ability to navigate and prosper […]

Building the Most Value for Our Clients

By Bob Pearson | Feb 02, 2017

Our goal is always to provide the most value for our clients in all we do.  It starts with our team.  And this is why we are placing more emphasis in the months and years ahead on building a more diverse workforce that identifies a wider range of talent and perspective.  Diversity of people = […]

A New Algorithm: Understanding the Difference Between Momentum, Movements & Mishegoss

By Bob Pearson | Jan 25, 2017

We are witnessing a new style of media with the ascendancy of President Trump.  The simple way to describe his style of media is to say that he chooses to speak direct to the world via Twitter.  That’s true, but it sells short what is actually happening. President Trump and his team understand the value […]