CommonSense Blog

Panel Picks: Top SXSW Healthcare Panels

By Greg Matthews | Feb 17, 2017

There is nothing like the rush of SXSW in Austin, TX! Every year I am blown away by the innovation, collaboration and depth of talent that comes into town for this iconic festival. Based off this year’s SXSW Interactive schedule 2017 will be packed with incredible sessions surrounding everything from government, VR, sports, journalism, fashion and beyond. For healthcare professionals: […]

Physicians in the Social Oncology Landscape: Perspectives from Yousuf Zafar, MD

By Greg Matthews | Jun 06, 2016

With the cost of healthcare on the rise, it’s no surprise that players from across the health ecosystem are coming together to solve some of our biggest problems in terms of ensuring access to the right care at a reasonable price. That’s part of the work that Yousuf Zafar, MD has been focused on for the last several years. It’s: […]

Converged Media in the Social Oncology Landscape: Elaine Schattner, MD

By Greg Matthews | Jun 05, 2016

Over the last several years, we’ve had the opportunity to study several people in the online health ecosystem who play multiple stakeholder roles (e.g., Patient-Physician or Patient-Journalist). Today I’m featuring one of the rare people who actually plays 3 pivotal roles in the online health ecosystem – Elaine Schattner, MD. When she was practicing, Elaine was highly respected for her: […]

Innovation and Privacy in Health Data: An interview with Medtronic’s Amanda Sheldon

By Greg Matthews | Mar 09, 2015

“By bringing together key stakeholders who can talk to the needs of patients, manufacturers and entrepreneurs, we aim to tackle both the promise — and the risks — of maximizing the wealth of health information generated online.” Excerpt from SxSW Panel Description: Why HIPAA Won’t Save You I was pleased to get a chance to talk with Amanda Sheldon this week: […]

Why the Mayo Clinic’s Social Media Health Network Matters

By Greg Matthews | Jan 14, 2015

I remember reading about it for the first time. I was at Humana, trying to figure out how and whether social media had any place in a healthcare company – or in health, for that matter. I was already familiar with Lee Aase and the work that he was leading at Mayo, but the creation of the Mayo Clinic Center: […]

The new exam room: Mapping patient-physician interactions online

By Greg Matthews | Jan 08, 2014

“I’ve said it before, and I’ll say it again: The most exciting innovation of the connected health era is … people talking to each other.” Susannah Fox from Peer-to-peer health care is a slow idea that will change the world on susannahfox.com, August 3, 2013 The concept of the empowered patient isn’t a new one – in fact, that characterization: […]

Online Activation for Physicians – Subscribing to doctors blogs

By Greg Matthews | Jan 01, 2014

[Note: This post offers an exclusive opportunity for doctors to receive an “alpha” version of the Online Activation for Physicians eBook; read on for details] Face it:  Thinking that a re-tweeting of how much we want more doctors on Twitter by next year is just preaching to the social media choir.  After all, those on social media are already supporters. : […]

Upside-Down Analytics and the W2O Hospital Index

By Greg Matthews | Nov 04, 2013

Ever since we launched MDigitalLife at the Mayo Clinic last October (KevinMD Article; Slideshare Presentation), our team at the W2O Group has been going full blast to build out the software platform for creating Custom Search Engines. For those of you unfamiliar with the concept, I think that I can get you up to speed pretty quickly with this mini-glossary:: […]

Why the evolution of Radiology includes social media

By Greg Matthews | Sep 22, 2013

We need to come out of the reading room – both literally and figuratively – to engage more proactively and meaningfully with referring physicians and patients. The fact is that patients will receive better care – and outcomes – with a more engaged radiologist. Roger Eng, MD – President-Elect of the California Radiological Society OK – Raise your hand if: […]