What2Know Podcast | Ep. 34 | Chris Noessel, Global Design Practice Lead, Travel and Transportation of IBM

Don’t miss an episode! Subscribe to our podcast! The union of human intelligence and artificial intelligence is the foundation of agentive tech. On this week’s episode of the What2Know podcast I gained some fascinating insights on this notion from 3-time author and Global Design Practice Lead of IBM for Travel and Transportation, Chris Noessel. IBM Watson is a …

W2O Social Scoop: 10.19.17

Big additions to social media are upon us! In a nutshell, here’s what’s going on… Snapchat rolled out Context Cards, which enable users to gain information about any business by clicking on their location geotag Twitter created a prototype feature where users can save tweets for a later time Linkedin rolled out sponsored video ads, …

The Future of Digital + Social Transformation Teams: Drive Organizational Change or Slow Innovation?

Having built, led, and supported many digital transformation teams during my career—in-house and as a consultant mostly for healthcare companies— the key question that must be asked is – how is the effort designed to accelerate new thinking? First off, it must be noted that internal Transformation Teams come and go. I actually think this is …

W2O Group Asks Corporate Brands, “Are You Relevant?”

Today we unveiled a new corporate intelligence model and index measuring “Relevance” of leading organizations and corporate brands. The W2O Group Relevance Model and Index provides a decision-making protocol to marketers and communicators looking to connect consistently and authentically on multiple levels with key audiences. What it Means The W2O Group Relevance Model begins with …

Getting to Know the TCT Social Media Experts – Part 2

This is the second post in a series leading up to the TCT 2017 Conference, find the first post here. This week we are continuing our series analyzing the upcoming TCT (Transcatheter Cardiovascular Therapeutics) conference in Denver. In case you missed last week’s blog, we reviewed the TCT 2017 Social Media Faculty, speaking in the …