W2O Social Scoop: 02.20.18

Pressed for time this week? Here’s a quick snapshot of what’s going on in the world of social media: Instagram is expanding the length of story ads, giving advertisers the opportunity to publish up to three pieces of creative. Remember when it wasn’t an option to schedule Instagram posts in advance? Well, this change is …

Sunday Musings: The King is Dead (content), Long Live the King

How many times have you heard the phrase “Content is King”?  Too many, I would say. The more appropriate phrase, Le roi est mort, vive le roi! translates to “the king is dead, long live the king”.  At first it sounds a bit odd to say that, but there is a reason. The phrase picked …

What2Know Podcast | Ep. 49 | Ashley Wellington-Fahey, CEO & Founder of The Relish

Don’t miss an episode! Subscribe to our podcast! Sport fandom is a powerful thing. We join fantasy leagues, we stay up late to catch the end of big game, and we all own (too much) apparel from our favorite teams. In a space that largely focuses on the male audience there is clearly an unmet need for …

When Change Doesn’t Keep You Ahead of Change

Change. The word itself evokes feelings of being improved, uncomfortable, fearful, weary, and, in motion.   From an organizational sense, change management is now a 30-year-old practice of shaking up a business or entity to refocus its mission, improve its operations, streamline its delivery systems, accelerate innovation, and better adhere to a marketplace moving at incredible …

It’s Time for SXSW and We’ve Got an Amazing Lineup of Speakers

Yes, SXSW Interactive is almost here again and as usual, we have another great lineup. The big news this year is that we have officially joined forces with SXSW Interactive. As such, we will be programming three days of content for the Brand and Marketing track from Tuesday, March 13 through Thursday, March 15. Times and …