W2O’s Digital Analytics and Marketing Technology Weekly Roundup

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …

Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous

Creating branded content well requires that you serve two masters, both the brand and the audience. However, if you’re able to create something that adds value for both, you’re really doing something special. This week’s guest, Otto Bell, Chief Creative Officer, CNN’s Courageous, not only understands this, but has become a true expert. I had …

The Key to Achieving Long-Term Goals? A Healthy Dose of Mental Toughness

As a kid, business mogul Richard Branson was deemed “stupid and lazy” by his teachers, only to find out he suffered from dyslexia, which, in turn, helped drive him to succeed. J.K. Rowling, author of the best-selling Harry Potter series, was a single mom living on welfare when she began writing her first book. Vincent …

From Trade Booth to Business Value – Making the Most of HIMSS in July

With the HIMSS speaking submission deadline just under a week away – July 16 to be exact – many in the healthcare and health technology sectors are in the throes of planning for the big event taking place in February 2019. However, speaking slots aren’t the only component that companies should start considering so they can …

How Courageous is Your Marketing?

To ensure Relevance, organizations must employ new and different marketing in a fast moving and interconnected digital world  To be courageous does not have to be foolhardy. Rather, being courageous is an act of confidence particularly in the face of fear. For marketers today, it’s easy to be overwhelmed in a world of constant change, …