We’re honored to be included in the 2015 PR Week Global Power book list which represents a distinguished group of leaders in the digital marketing and communications industry. The list made us take a step back to examine what we're doing to stay ahead of the ever-changing digital landscape. The answer? Continuing to innovate and act as students of the industry, with a focus aimed a mile down the road.
We always talk about the need to think of current models, identify their pain points and unmet needs and then create the new model that pragmatically disrupts the market. You have to think outside and inside the box concurrently to innovate like this. It’s fun to do and it’s important to look at how technology is evolving to see where it could potentially lead us. In today’s world, we are rightly spending more of our time thinking about the security of our data. It’s becoming a regular occurrence to read about the latest hack of a major retailer. Every company wants to know how to protect its customer’s data.
In case you missed the news, we opened a new office in Silicon Valley (Sunnyvale to be exact) back in October. We celebrated the office expansion this past week with a panel event co-hosted with our partner Datasift. The panel was all about data, obviously. Our rockstar panelists consisted of friends and clients who shared their knowledge and expertise with a fairly large group of marketers and leaders from the valley – Becky Brown (Director of Media, Intel), LaSandra Brill (Sr. Director of Media, Symantec), Jason Rose (SVP, Marketing at Datasift), our very own technology practice lead, Aaron Strout and moderated by none other than Jeremiah Owyang (Founder of Crowd Companies.)