Senior Manager, Digital Strategy will define a customer-centric digital strategy and support the tactical execution to achieve client’s business goals and objectives. Starting with a discovery of the client’s SWOT, audience persona and journey, the digital strategy lead will then quarterback and work closely with internal media, analytics, creative, and account team members to develop and execute an integrated tactical plan. Providing a clear roadmap that orchestrates all relevant digital channels and tactics into one actionable plan, creating a results-driven ROI framework, and defining and utilizing reporting/insights to achieving client’s goals is critical to success.

Key Responsibilities
  • Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
  • Perform detailed research into clients, their category, and competitors
  • Partner with UX team to lead discovery of persona, journey, motivational/attitudinal behavior insights
  • Work with the creative and media team to write creative and media briefs, ensuring that creative and media are strategically aligned
  • Structure and present tactical recommendations to clients
  • Defines standard and ad-hoc reporting templates and present insights on campaign performance and optimization to client
  • Proactively identify opportunities for clients to use digital technology to enhance their overall digital marketing strategy; user experience, media targeting and mix, testing, attribution, etc.
  • Support the Director of Digital strategy with research, analysis, and insights in related areas, to help define digital strategy and develop tactics for new and existing clients, and new business pitches
Key Skills and Experience
  • Three to five years of full-time experience in interactive strategic digital marketing with focus on search, display/programmatic, and paid social
  • Good understanding of basic marketing principles like marketing mix, segmentation, targeting, etc.
  • Solid understanding of digital marketing ecosystem and how it fits in to the larger brand strategy
  • Strong analytical skills and experience creating and translating analysis and insights in actionable marketing recommendations and presentations
  • Strong listening skills to understand the client’s obvious and beyond the obvious needs/pain points to retain and grow accounts
  • Strong written and verbal communication skills
  • Strong organizational and project management skills
  • Ability to work effectively with a variety of internal teams such as including Creative, Media, Production and Account
  • Proficiency with SEO, Google Analytics, Google AdWords, mobile and social platforms
  • Proficiency in Excel and PowerPoint is strongly required
  • Pharmaceutical marketing experience a plus
  • Agency-side marketing or consulting experience a plus
  • Master’s/Bachelor’s degree or equivalent in Marketing/Strategy
Attitude and Behavior Traits
  • Naturally curious and highly proactive, with a bias for action and GSD
  • Autonomous, yet highly communicative team player
  • Thrives in a multi-tasking deadline driven environment
  • Focused on the “Why”, then the “What”, and then the “How”
  • Ability to think on your feet and “out of the box”
  • Understands and strives to perfect the art of storytelling in marketing
  • Strong passion to become a SME in the projects you own and areas you work on
This job description is a summary of essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and
duties. The responsibilities, tasks, and duties of the jobholder might differ from
those outlined in the job description. Other duties, as assigned by the supervisor
might be part of the job.