CommonSense Blog

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, […]

Building the Most Value for Our Clients

By Bob Pearson | Feb 02, 2017

Our goal is always to provide the most value for our clients in all we do.  It starts with our team.  And this is why we are placing more emphasis in the months and years ahead on building a more diverse workforce that identifies a wider range of talent and perspective.  Diversity of people = […]

Meet Our Managing Director of Digital Media, Amy Lamparske

By Aaron Strout | Jan 26, 2017

We at W2O Group have been on a little bit bit of a hot streak lately with three new(ish) acquisitions, the appointment of our CEO, Jim Weiss, to the board of the LAGRANT Foundation and now the hiring of a rare talent, Amy Lamparske, who as a managing director will head up our PESO media efforts. Amy […]

A New Algorithm: Understanding the Difference Between Momentum, Movements & Mishegoss

By Bob Pearson | Jan 25, 2017

We are witnessing a new style of media with the ascendancy of President Trump.  The simple way to describe his style of media is to say that he chooses to speak direct to the world via Twitter.  That’s true, but it sells short what is actually happening. President Trump and his team understand the value […]

Why Polling Will Change for the Better

By Bob Pearson | Nov 11, 2016

We have seen many elections and referendums get it wrong in the last 18 months, whether it was the Brexit vote or this week’s U.S. Presidential election.   We are all wondering why. There is a good reason why these polls are inaccurate and an even better reason to be optimistic about the future of polling. […]

Audience-Based Analytics Will Disrupt Tech PR

By Rob Cronin | Nov 10, 2016

This article originally was published on O’Dwyer’s PR. More times than we can recall, we’ve counseled clients on earned media strategy (e.g., which reporter and outlet should be approached with “the story” and why). As sound as we believe our counsel has been over the years, it was based largely on previous experience and relationships. And […]

California’s Prop 61: What You Need to Know

By Gary Karr | Nov 07, 2016

California voters will decide tomorrow the fate of a drug price control initiative, ending a contentious and expensive campaign that, according to the latest poll, has the state evenly split. At issue is whether to require that pharmaceutical prices for state programs such as Medi-Cal and the state’s prison system be the same as what […]

Hey, Chicago, What Do You Say? Social Listening During the 2016 World Series

By Maya Ollie | Nov 03, 2016

It is not news that social media has changed every arena and industry since its genesis, from social justice movements to healthcare to television; the sport’s world is no exception. Social media, specifically Twitter, has transformed how fans and foes communicate with one another and with their teams. The social media giant essentially serves as […]

The Art of Analytics: Evolving Your Team

By W2O Group | Oct 13, 2016

For the past few weeks, we’ve been exploring the complexities of using analytics to answer strategic business questions. In an evolving digital environment where an abundance of data can actually complicate things, rather than clarify them, we’ve given you a look at how W2O Group approaches honing the right tools, skills and thinking to cut […]