CommonSense Blog

The Social Oncology Project 2017

By Brian Reid | Jun 02, 2017

This is the fifth edition of The Social Oncology Project, our annual examination of the role that social media plays in the discussion of cancer. Past efforts have focused largely on the question of “what”: what topics capture the attention of the public? What kinds of cancers generate the most traffic from oncologists? What kind of connections characterize the online: […]

Sentient and Google: A Premier Partnership

By Suparno Chaudhuri | May 31, 2017

Did you know that SENTIENT is a GOOGLE Premier Partner for Search Advertising? As a member of this elite group, our capabilities and experience certainly speak for themselves. Learn about what this means… How do our clients know which agency can elevate their business? How do they identify the cream of the crop when it comes to campaign managers and performance: […]

Marching for the Science that Impacts Our Every Day

By Kelly France Boothe, PhD | Apr 28, 2017

On April 20, hundreds of thousands of scientists and science-enthusiasts turned out around the country to march in celebration of science and to demonstrate support for science-based policies in our government. I proudly was one of those who marched. I left the lab over six years ago to become a communicator of science rather than a doer of science but: […]

What 2 Know Podcast | Ep. 10 | Jesse Draper, Creator & Host, The Valley Girl Show

By Aaron Strout | Apr 27, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I chatted with the brilliant and incredibly talented, Jesse Draper. As the creator and host of The Valley Girl Show and founding partner at Halogen Ventures I cannot think: […]

Marketing to the LGBT Community in 2017 is Going to be Different From All Other Years. Are You Ready?

By Allan Dib | Apr 26, 2017

Gay Pride is quickly approaching which means clients should start thinking about how they can get involved to show their customers, their employees and their shareholders that they support the community. As a leader in audience architecture, W2O Group has developed a cost-effective approach that will allow brands and companies to more effectively engage with the LGBT community. To highlight: […]

W2O Group Strengthens Board of Directors with Healthcare Industry Veterans John H. Johnson and Charlene Prounis to Accelerate Evolution and Scaling

By W2O Group | Apr 24, 2017

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today that veteran biopharma executive John H. Johnson and healthcare marketing and communications leader Charlene Prounis have joined its board of directors. “John and Charlene immediately bring complementary business insights, industry access, network exposure and unmatched expertise that can help us more expeditiously catapult to: […]

What 2 Know Podcast | Ep. 9 | Jory Des Jardins, Co-Founder, BlogHer

By Aaron Strout | Apr 20, 2017

It’s Thursday, which means another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had an incredibly enlightening conversation with Jory Des Jardins, Co-Founder of BlogHer and Board Member of SheWorx. W2O Group was fortunate enough to have Jory speak: […]

Chief Marketing Officer, Aaron Strout Chats With New Board Members John H. Johnson and Charlene Prounis

By Aaron Strout | Apr 19, 2017

We recently announced that we are strengthening our board of directors with healthcare industry veterans John H. Johnson and Charlene Prounis to accelerate evolution and scaling. Our Chief Marketing Officer, Aaron Strout was able to chat with both John and Charlene. During his conversation with Charlene, they covered both the landscape of healthcare and marketing, and  even touched on why you can’t go: […]

What 2 Know Podcast | Ep. 8 | Max Ventilla, CEO & Founder, AltSchool

By Aaron Strout | Apr 13, 2017

We’re back for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Max Ventilla, former Head of Personalization at Google and now CEO + Founder of AltSchool. We discussed how: […]