CommonSense Blog

Marketing to the LGBT Community in 2017 is Going to be Different From All Other Years. Are You Ready?

By Allan Dib | Apr 26, 2017

Gay Pride is quickly approaching which means clients should start thinking about how they can get involved to show their customers, their employees and their shareholders that they support the community. As a leader in audience architecture, W2O Group has developed a cost-effective approach that will allow brands and companies to more effectively engage with […]

Who Cares…as W2O Reports Results, We Must Ask Ourselves What it all Means

By Jim Weiss | Mar 28, 2017

Each year, W2O Group reports its financial and operating results to the industry allowing the pundits and observers to characterize our progress and standing.   This ritual again took place this month as we reported 2016 results.  We also ranked number two on the list of independent firms in the United States moving up two spots […]

In a Data-Driven World, Does Data Drive Our Decisions?

By Jeffery Rohwer | Mar 24, 2017

In the information age, so much data has been democratized that allows us to make informed decisions. But is data what drives decision making processes? In today’s technologically-sophisticated world, we have access to an infinite amount of information anytime and anywhere through an increasing number of devices. We’ve evolved from the printed word all the […]

A Study of NFL Fan Displacement Using Image-Recognition and Geolocation

By Lucas Galan | Mar 23, 2017

Last week, Aaron Strout (CMO, W2O Group) published a story about how businesses can leverage third-party location data, which you can read here. In the post, Aaron used a proof-of-concept model surrounding the displacement of NFL fans using image-recognition and geo-located posts. At the time, Aaron had to make due with a .gif file I […]

We Don’t Know What We Don’t Know

By Robert Grupp | Mar 22, 2017

Never was a truer sentence spoken. The world changes whether we like it or not, and for many of us, unless we have to change, we don’t. Most people are only too aware of what they don’t know, and the last thing they need is for you to rub it in. Bob Pearson points to […]

What 2 Know Podcast | Ep. 4 | Ryan Leslie

By Aaron Strout | Mar 16, 2017

We’re in the fourth week since launching our business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Grammy-nominated singer, and CEO of SuperPhone, Ryan Leslie, to discuss how […]

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, […]

Why Suck?: Values Core to Going. Ahead. at W2O Group…

By Jim Weiss | Nov 04, 2014

We’ve had an informal set of core values since I started this business nearly 14 years ago, and they really haven’t changed.  As we continue to grow, it’s critical for us to provide a consistent contextual framework, clarity and guidance across the organization as to the behaviors and actions that are expected and rewarded at […]

Building the Most Value for Our Clients

By Bob Pearson | Feb 02, 2017

Our goal is always to provide the most value for our clients in all we do.  It starts with our team.  And this is why we are placing more emphasis in the months and years ahead on building a more diverse workforce that identifies a wider range of talent and perspective.  Diversity of people = […]