CommonSense Blog

W2O Social Scoop: 04.18.2017

By Carly Ilvento | Apr 18, 2017

Snapchat and Facebook continue to one-up each other. From search tools to sponsored ads, there’s not too fine of a line between Facebook/Instagram and Snapchat these days. Twitter also announced an update that’s going to allow brands to better manage location based customer service questions via DM…hmm, will this eventually turn into a bot friendly […]

W2O Social Scoop: 03.30.2017

By Carly Ilvento | Mar 30, 2017

Facebook’s kicking it up a notch this month with some consumer-based ad capabilities. Not only will it be easier to shop, but users will (hopefully) only receive the best-performing ads and their products. If you’re back-and-forth between a ‘Like’ or a hysterically laughing emoji Reaction, choose wisely. Reactions are soon to be valued more than […]

The Player / The Payer / The Played

By Walter Stevenson | Mar 08, 2017

Game-like reinforcement mechanisms garner very loyal and active customers. “Gamification”, unsurprisingly, is a thriving model for marketers to penetrate the minds and wallets of the market. “Gamification” may seem like a fleeting buzzword these days, but it was once a concept that drew a lot of attention from marketing folks. This was for good reason: […]

W2O Social Scoop: 03.06.17

By Carly Ilvento | Mar 06, 2017

Calling all watching-random-videos-until- 3 a.m.- social users AND it’s-EOD-on-Friday mental blockers. The Social Scoop is here to present you with unavoidable solutions. Scrubbing through autoplay videos will soon be even more of a guilty pleasure with sound and a brandy new TV app. Finding “that dress” on Pinterest will be a breeze when you have […]

A Memo to the Fortune 1000 – Nestle is Reinventing How to Scale Innovation

By Bob Pearson | Feb 27, 2017

I am fortunate to meet with corporate leaders who aspire to innovate within their companies nearly every day of the week. Every now and then, you realize you are seeing something truly special occurring. Nestle is providing us with one of those examples. Before I describe more on Nestle, here is the problem we all […]

W2O Social Scoop: 02.09.17

By Caitlin Orwin | Feb 09, 2017

  Wondering what all that football was interrupting those commercials? Us too. Check out our Super Bowl commercial recap, along with updates from Facebook, Snapchat, and Pinterest! The Winners of USA Today’s Super Bowl Ad Meter Are… Over the years, Super Bowl commercials have become a reason to watch the game in their own right. […]

Go Rogue: Join the Disruptive Rebellion

By Al Mauriello | Feb 07, 2017

Taking a disruptive thinking approach to marketing is an innovative way to help your product stand out—even if it takes you out of your comfort zone. It can be hard to break out of your comfort zone. After all, I suppose that’s why it’s called a “comfort” zone. And when it comes to marketing—specifically launching […]

Meet Our Managing Director of Digital Media, Amy Lamparske

By Aaron Strout | Jan 26, 2017

We at W2O Group have been on a little bit bit of a hot streak lately with three new(ish) acquisitions, the appointment of our CEO, Jim Weiss, to the board of the LAGRANT Foundation and now the hiring of a rare talent, Amy Lamparske, who as a managing director will head up our PESO media efforts. Amy […]

W2O Social Scoop: 01.23.2017

By Carly Ilvento | Jan 23, 2017

With the new year comes new social features and updates, and the spotlight is shining on social advertising. Social media continues to mash top-performing, engaging video content with paid advertising. Good news for Snappers, savers, likers and double tappers: social channels are also working to vastly improve the ebb and flow of user experience. The […]