CommonSense Blog

W2O Social Scoop: 12.16.2016

By Caitlin Orwin | Dec 16, 2016

SOCIAL LIVE STREAMING IS TAKING OVER THE WORLD. Not really but, this month, it sure seems like it. The battle of the social platforms continues with live streaming at the forefront. Not sure what the hype is about? Read on, get the social scoop. Facebook Upgrades Video Offerings This week, Facebook added 360 degree video […]

W2O Social Scoop: 12.02.2016

By Carly Ilvento | Dec 02, 2016

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and lets just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news. What Marketers Should Know About Instagram’s Shoppable Photo Tags Instagram is making mobile shopping even more of a breeze. With the ‘gram’s […]

Have We Jumped the Shark on Content?

By David Witt | Nov 29, 2016

Overcoming Today’s Attention Deficit Challenge Recently, an article appeared in my news feed that surprised me. The subject caused me to think that perhaps we have reached a new level of content generation, a level that we might not be able to absorb. The article was an instructional piece about how to butter toast. That’s […]

W2O Social Scoop: 11.18.2016

By Caitlin Orwin | Nov 18, 2016

Facebook Users To See Multiple Products Within a Single Ad As we get closer to the holidays, Facebook is testing out a new ad format that features multiple products in a single ad. With a two-click approach, the ads are positioned to draw consumers in while also encouraging a direct response. The idea is to […]

W2O Social Scoop: 11.04.2016

By Carly Ilvento | Nov 04, 2016

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and it’s focused on the king of social media creative, the almighty video. Utilizing video has never been easier for brands with updates from Instagram, Facebook, Snapchat and Pinterest. Instagram Appears to Be Testing Live Video […]

Are You a Startup? Let us Send You to Techonomy16

By Aaron Strout | Oct 28, 2016

Are you a leader at a startup? Is your company using technology to positively impact society over the next five years? Our company, W2O Group, in partnership with Techonomy is offering three scholarships* to one of the preeminent Tech events in the world. This intimate, invite only event — Techonomy16 — will be held at the spectacular Ritz Carlton at Half Moon Bay on November 9-11 and will feature a “who’s who” of […]

W2O Social Scoop: 10.21.2016

By Caitlin Orwin | Oct 21, 2016

Wondering about the latest in the Snapchat vs Instagram war, what new updates are coming from Facebook, or what platform will maximize your advertising dollars during the holidays? Don’t worry, we’ve got you covered. Workplace by Facebook Opens to Sell Enterprise Social Networking Is being on Facebook at work now acceptable? After using a similar […]

W2O Social Scoop: 09.30.2016

By Carly Ilvento | Sep 30, 2016

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and let’s just say, we’re keeping an eye on Instagram, Facebook and Twitter as we head into fall. Instagram Is Finally Letting Users Hide Inappropriate Comments Instagram is taking great steps to ensure the safety of brands on […]

Geeking Out Over Audience Architecture at #SMWLDN: A Case Study and Afternoon Tea

By Allyssa Masi | Sep 19, 2016

Whatever you are writing – be it a novel, a tweet, an article –  you can’t land your story without knowing your audience. But as marketers and communicators, how do we best align the right message to the right customer? According to W2O Group’s Bob Pearson, that’s where the practice of Storytizing comes in. Storytizing, or audience architecture […]