CommonSense Blog

SXSW 2018 PanelPicker Opens June 26-July 21

By Lionel Menchaca | Jun 26, 2017

Hard to believe, but it’s already that time of year again. The 2018 SXSW PanelPicker goes live today. You have between now and July 21st to submit ideas for consideration. This year, the SXSW folks expect to receive over 5,000 submissions. That kind of competition means brands and individuals need to stand out from the crowd. But how best to: […]

W2O Social Scoop: 06.16.17

By Victoria Donaldson | Jun 16, 2017

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and let’s just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news. What Marketers Should Know About Instagram Story Advertising The evolution of Instagram has been unique and forward-thinking. The app has hopped on many of the latest social: […]

Uber and Lyft’s Return: Its Impact to Fare, Fasten and RideAustin

By Lionel Menchaca | Jun 08, 2017

About a year ago, Uber and Lyft abruptly left Austin after disagreements with the city’s requirement for fingerprinting drivers. Things changed when House Bill 100 was signed into law on May 17. Fast forward to May 29, when both Uber and Lyft returned their services to Austin. Their respective marketing machines are making it clear they’re back. I’ve seen signs: […]

3 Lessons from Elementary School (Last Week)

By Matt Noe | May 11, 2017

I recently had the pleasure of spending the entire day serving as a WATCH D.O.G.S. dad at my kid’s elementary school. With my oldest about to head into middle school, it’s now or never. WATCH D.O.G.S. (Dads Of Great Students)  allow dads like me to work right along-side the educators as they read and work on assignments with students, play at: […]

Marketing to the LGBT Community in 2017 is Going to be Different From All Other Years. Are You Ready?

By Allan Dib | Apr 26, 2017

Gay Pride is quickly approaching which means clients should start thinking about how they can get involved to show their customers, their employees and their shareholders that they support the community. As a leader in audience architecture, W2O Group has developed a cost-effective approach that will allow brands and companies to more effectively engage with the LGBT community. To highlight: […]

W2O Social Scoop: 04.18.2017

By Carly Ilvento | Apr 18, 2017

Snapchat and Facebook continue to one-up each other. From search tools to sponsored ads, there’s not too find of a line between Facebook/Instagram and Snapchat these days. Twitter also announced an update that’s going to allow brands to better manage location based customer service questions via DM…hmm, will this eventually turn into a bot friendly tool? And in other news,: […]

W2O Social Scoop: 03.30.2017

By Carly Ilvento | Mar 30, 2017

Facebook’s kicking it up a notch this month with some consumer-based ad capabilities. Not only will it be easier to shop, but users will (hopefully) only receive the best-performing ads and their products. If you’re back-and-forth between a ‘Like’ or a hysterically laughing emoji Reaction, choose wisely. Reactions are soon to be valued more than ‘Likes’ within Facebook reporting. That: […]

The Player / The Payer / The Played

By Walter Stevenson | Mar 08, 2017

Game-like reinforcement mechanisms garner very loyal and active customers. “Gamification”, unsurprisingly, is a thriving model for marketers to penetrate the minds and wallets of the market. “Gamification” may seem like a fleeting buzzword these days, but it was once a concept that drew a lot of attention from marketing folks. This was for good reason: games are unique marketing apparatus: […]

W2O Social Scoop: 03.06.17

By Carly Ilvento | Mar 06, 2017

Calling all watching-random-videos-until- 3 a.m.- social users AND it’s-EOD-on-Friday mental blockers. The Social Scoop is here to present you with unavoidable solutions. Scrubbing through autoplay videos will soon be even more of a guilty pleasure with sound and a brandy new TV app. Finding “that dress” on Pinterest will be a breeze when you have “nothing” to wear. Snapchat users: […]