CommonSense Blog

W2O Social Scoop: 02.09.17

By Caitlin Orwin | Feb 09, 2017

  Wondering what all that football was interrupting those commercials? Us too. Check out our Super Bowl commercial recap, along with updates from Facebook, Snapchat, and Pinterest! The Winners of USA Today’s Super Bowl Ad Meter Are… Over the years, Super Bowl commercials have become a reason to watch the game in their own right. […]

Go Rogue: Join the Disruptive Rebellion

By Al Mauriello | Feb 07, 2017

Taking a disruptive thinking approach to marketing is an innovative way to help your product stand out—even if it takes you out of your comfort zone. It can be hard to break out of your comfort zone. After all, I suppose that’s why it’s called a “comfort” zone. And when it comes to marketing—specifically launching […]

Meet Our Managing Director of Digital Media, Amy Lamparske

By Aaron Strout | Jan 26, 2017

We at W2O Group have been on a little bit bit of a hot streak lately with three new(ish) acquisitions, the appointment of our CEO, Jim Weiss, to the board of the LAGRANT Foundation and now the hiring of a rare talent, Amy Lamparske, who as a managing director will head up our PESO media efforts. Amy […]

W2O Social Scoop: 01.23.2017

By Carly Ilvento | Jan 23, 2017

With the new year comes new social features and updates, and the spotlight is shining on social advertising. Social media continues to mash top-performing, engaging video content with paid advertising. Good news for Snappers, savers, likers and double tappers: social channels are also working to vastly improve the ebb and flow of user experience. The […]

W2O Social Scoop: 12.16.2016

By Caitlin Orwin | Dec 16, 2016

SOCIAL LIVE STREAMING IS TAKING OVER THE WORLD. Not really but, this month, it sure seems like it. The battle of the social platforms continues with live streaming at the forefront. Not sure what the hype is about? Read on, get the social scoop. Facebook Upgrades Video Offerings This week, Facebook added 360 degree video […]

W2O Social Scoop: 12.02.2016

By Carly Ilvento | Dec 02, 2016

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and lets just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news. What Marketers Should Know About Instagram’s Shoppable Photo Tags Instagram is making mobile shopping even more of a breeze. With the ‘gram’s […]

Have We Jumped the Shark on Content?

By David Witt | Nov 29, 2016

Overcoming Today’s Attention Deficit Challenge Recently, an article appeared in my news feed that surprised me. The subject caused me to think that perhaps we have reached a new level of content generation, a level that we might not be able to absorb. The article was an instructional piece about how to butter toast. That’s […]

W2O Social Scoop: 11.18.2016

By Caitlin Orwin | Nov 18, 2016

Facebook Users To See Multiple Products Within a Single Ad As we get closer to the holidays, Facebook is testing out a new ad format that features multiple products in a single ad. With a two-click approach, the ads are positioned to draw consumers in while also encouraging a direct response. The idea is to […]

W2O Social Scoop: 11.04.2016

By Carly Ilvento | Nov 04, 2016

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and it’s focused on the king of social media creative, the almighty video. Utilizing video has never been easier for brands with updates from Instagram, Facebook, Snapchat and Pinterest. Instagram Appears to Be Testing Live Video […]