CommonSense Blog

Why Your Organizational (Internal) Communications Will Fail in 2017

By Gary Grates | Feb 10, 2017

Addressing these reasons can save time, heartache, wasted effort while accelerating confidence and connectivity It’s still early, but for many corporate communications leaders and managers, organizational or internal communications approaches and programming are already headed for less than anticipated results. So, what is it that diminishes promise into anxiety?   Below is a brief summary of […]

Proven Techniques For Leaders to Start 2017 With Clarity and Confidence

By Gary Grates | Jan 13, 2017

It’s a new year!   For leaders, it’s a time to reinvigorate the organization.  To inject passion, hope, and belief in the future.  For employees, it’s an opportunity to see something new, different.  To reorient thinking around what’s possible. For the entire workforce, it’s about choice.  What you will make time for?  Put effort into?  Monitor […]

Breaking Down to BUILD

By Paula Gitis | Dec 05, 2016

Believe it or not, 2016 is coming to a close. Q4 is a great time to reflect on the year’s accomplishments and look forward to the coming year. What’s on your list? One goal many of us integrated communications and marketing professionals can always strive for is to continue breaking down internal silos for the […]

Common Sense for the C-Suite: Relevance is the New Reputation

By Gary Grates | Nov 15, 2016

In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction – as well as areas that are meaningful to its audiences. What […]

Are You a Startup? Let us Send You to Techonomy16

By Aaron Strout | Oct 28, 2016

Are you a leader at a startup? Is your company using technology to positively impact society over the next five years? Our company, W2O Group, in partnership with Techonomy is offering three scholarships* to one of the preeminent Tech events in the world. This intimate, invite only event — Techonomy16 — will be held at the spectacular Ritz Carlton at Half Moon Bay on November 9-11 and will feature a “who’s who” of […]

An Interview with Mike Huckman, W2O Group’s New Global Practice Leader of Executive Communications

By Aaron Strout | Oct 25, 2016

I had the pleasure of sitting down recently with Mike Huckman, W2O Group’s new Global Practice Leader, Executive Communications. Mike joined W2O Group back in early September via the company’s acquisition of Pure Communications. The impetus for my interview with Mike is that today we announced the launch of a new service led by Mike called Connect. Strout: […]

The Convergence of Communications

By Nicole Foderaro | Oct 17, 2016

There is no question that communications and marketing have been evolving over the past several years, so it comes as no surprise that so has the role of the people overseeing these functions. The increased demand for transparency and authenticity from companies as well as the multitude of different channels that are now at our […]

The Rhythm of Business

By Gary Grates | Sep 23, 2016

How Hyundai‘s “pause” allowed the South Korean automaker’s employees to digest growth, improve fundamentals One of the more profound insights we’ve come across from being in organizational communications for some time is the belief by employees in fast growing companies that leaders don’t take the time to assimilate growth.  The feedback usually focuses on the […]

Best Reads for Fall 2016

By Gary Grates | Sep 02, 2016

The books listed here represent a collection of interesting, thought-provoking and insightful perspectives challenging our thinking on leadership, management, strategy and engagement. We hope you find this to be a useful guide to selecting your “best reads” for the fall. –Gary F. Grates & the W2O Group Corporate & Strategy Team