CommonSense Blog

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, […]

It’s Almost SXSW Time. Are you Ready?

By Aaron Strout | Jan 31, 2017

For the last eight years, W2O Group has hosted a handful of invite-only events leading up to (and slightly overlapping with) SXSW Interactive. If you haven’t attended, this 100,000 person event hosted in Austin, TX has become a “must attend” for marketers, communication professionals, entrepreneurs and investors alike. While there is no shortage of panels, keynotes, networking […]

JPM 17: Regardless of Policy, Healthcare Technology for a Value-Based World Will Win Out

By Jenny Laurello | Jan 11, 2017

They’re the questions on everyone’s mind. What is the fate of the Affordable Care Act? If “repeal and replace” becomes reality, what exactly does that replacement look like? And for those at the intersection of healthcare and technology, how will these policy changes that impact digital health investments in 2017 and beyond? At the 35th […]

The Gender Strategy, Why Understanding Women Matters – Five Key Takeaways From The MedtechWomen Event

By Angela Gillespie | Dec 13, 2016

When bringing new technology to market, we as medtech marketers frequently follow a product development plan, that shows a progression from understanding the market, the customers and their adoption tendencies (i.e. early to latent), and the head/tail winds that could impact market adoption and acceleration. Historically, and generally speaking, these robust development plans have had […]

GM’s Cervone Shares Perspectives on Autos, Technology, and the Emerging Communications Landscape at the W2O Group/SU Newhouse Center for Social Commerce Executive Forum

By Gary Grates | Oct 26, 2016

Last week, W2O Group conducted its Fall Social Commerce Days at Syracuse University as part of the W2O/Newhouse Center for Social Commerce.  The Visiting Executive Forum  featured Tony Cervone, Senior Vice President, Global Communications, General Motors Corporation (GM), and Chairman, GM Foundation. In addition to participating in several classes addressing such topics as Research, Campaigns, […]

Millennials Unplugged — PRSA Georgia Leadership Session

By Bob Pearson | Oct 20, 2016

Recently, Brittany and myself had the opportunity to address the PRSA Georgia Leader Board and the Young Professionals Special Interest Group in a dinner at South City Kitchen in Buckhead.  The subject was “Talkin Bout My Generation: Surprising Truths about Millennials”. Brittany gave most of the insights in this presentation.  Here is a summary of […]

US Chamber of Commerce Presentation – Keynote on Innovations in Healthcare

By Bob Pearson | Oct 19, 2016

On Tuesday, October 18th, I spoke to a group of healthcare leaders at the U.S. Chamber of Commerce Health Forward Summit on “innovations in healthcare”.  Here is my view below and my slides. We have three key drivers of transformation change occurring simultaneously in healthcare, which I frame like this: The Information Genome – we […]

Analytics, Insights and Outcomes: Tales from the Newhouse School of Public Communications

By Aaron Strout | Oct 03, 2016

This past weekend, I had the privilege of presenting to a class of Masters Students at Syracuse’s Newhouse School of Public Communications. These students are completing their degree virtually which in and of itself is pretty cool but as part of their 15 month program, they need to spend two weekends on campus completing in-person course work. […]

MedTechWomen Event Recap: Creating Cultures That Thrive

By Angela Gillespie | Aug 01, 2016

Developing and maintaining thriving cultures in the workplace is a crucial component of a company’s success and one of the most important responsibilities for our leaders today. At WCG, we are dedicated to helping healthcare businesses thrive by doing our part to support diversity in the workplace. This fundamental belief is why it was an […]