CommonSense Blog

Finding My Stress Sweet Spot

By Meredith Kiernan | Apr 06, 2017

It’s 8:00 pm on a Wednesday night at a Silicon Valley law firm. 70 accomplished medtech executives sit in a conference room, doing meditative deep breathing, with their eyes closed. Wait, what? Strange scene? Yes. Did this actually happen? Yes – at MedtechWomen Bay Area’s March event “The Impact of Chronic Stress on Women’s Health,” […]

#W2OatSXSW 2017 Reflections from our Syracuse Center for Social Commerce Student Ambassadors

By W2O Group | Mar 21, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! Each year, our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend W2O Group’s events at SXSW, where they are added into the thick of things the first day, assisting with live social media efforts across W2O […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 2)

By Lionel Menchaca | Mar 21, 2017

Bonin Bough kicked off the second half of our 2017 Movers & Shapers conversations with a bang. You can check out my part 1 recap post here if you happened to miss it. Topic: Keynote Discussion with Bonin Bough Bonin Bough, Host – CNBC’s Cleveland Hustles; Follow Bonin Bough on Twitter @boughb Key Takeaways: Bonin […]

Meet PreCommerce Speaker: Rohit Bhargava, Author, Entrepreneur and Nice Guy

By Aaron Strout | Mar 20, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! Each year, leading up to and following our live events in Austin, we host a series of blog interviews with the speakers from our PreCommerce Summit and Movers & Shapers talks. This year, we are continuing the conversation after the events because there was […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 1)

By Lionel Menchaca | Mar 20, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! W2O Group did an incredible job of bringing top talent speakers during SXSW. Not only for our PreCommerce Summit, but for our Movers & Shapers event as well. This a fast-paced half day event featured top innovators who will discuss what’s […]

Highlights from W2O Group’s 2017 PreCommerce Summit (PT. 2)

By Lionel Menchaca | Mar 16, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! The second half of the 2017 PreCommerce Summit continued the momentum that I blogged about in the part 1 highlights. And it’s not just folks like me who recognized the quality of the speakers. #W2OatSXSW Precommerce Summit is one of […]

Off the Heels of SXSW: Here’s What’s Next for Organizational Management

By Abigail Rethore | Mar 15, 2017

Last week 33 of the best and brightest digital marketers and communicators participated in our 7th Annual PreCommerce Summit to discuss “What’s Next” in business, marketing and communications. We heard Bayer’s Ray Kerins talk about partnerships (beyond logos) and U.S. Department of State Haroon Ullah and Stratfor’s Reva Goujon debunk myths about extremism. And, my […]

Content is King, but Experience is Everything

By Naimul Huq | Mar 15, 2017

The 2000s were the big bang of social media, heralded by the rapid expansion of new channels through which a brand can reach a customer.  Silicon Valley sent marketers on a meandering hunt as new variations of content and character length occupied their time. With content production still (as always) largely restricted to visual media, audio and copy, no matter what […]

Highlights from W2O Group’s 2017 PreCommerce Summit (PT.1)

By Lionel Menchaca | Mar 13, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! I’ve been part of our PreCommerce events for years, even before I started working for W2O Group 4 years ago. In that time I’ve come to expect great insights from a stellar list of speakers and 2017 marks our 7th […]