It’s clear the world of digital health is innovating and evolving at an incredibly rapid rate. In order for the industry to continue to excel, leveraging data to improve patient outcomes is paramount. This week’s guest understands this implicitly and was kind enough to sit down and chat with me during the Health Evolution Summit. …

It’s clear the world of digital health is innovating and evolving at an incredibly rapid rate. In order for the industry to continue to excel, leveraging data to improve patient outcomes is paramount. This week’s guest understands this implicitly and was kind enough to sit down and chat with me during the Health Evolution Summit.

Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you’ll never guess which world record he broke in college. Take a listen below.


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Healthcare and technology undoubtedly are closely tied. So much so, that their relation to one another will be key in each industries’ future. This week Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, and Professor, joins What2Know to discuss. The fusing of #health and #tech, @American_Heart, and jazz – these are a few passions of …

Healthcare and technology undoubtedly are closely tied. So much so, that their relation to one another will be key in each industries’ future. This week Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, and Professor, joins What2Know to discuss.

Dr. Lee and I chat about the connection between health and tech, the American Heart Association, bond over our love for food, plus find out what music he listens to in the operating room. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare pages.

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Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. This week Glen sits down with host, Aaron Strout, to share his wealth of knowledge …

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition.

This week Glen sits down with host, Aaron Strout, to share his wealth of knowledge and the role we can all play. Plus, he dives into his passion for tea and Bruce Springsteen. Take a listen below.


If you’re interested in learning about W2O, check out our About or Healthcare pages.

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With the HIMSS speaking submission deadline just under a week away – July 16 to be exact – many in the healthcare and health technology sectors are in the throes of planning for the big event taking place in February 2019. However, speaking slots aren’t the only component that companies should start considering so they can make a valuable splash at the conference. An event like HIMSS requires a lot of time, resources and planning to ensure you’re hitting the right audiences and standing out among the more than 1,300 other companies in attendance.

Making it to the Main Stage

Securing a speaking slot at HIMSS in and of itself is no easy feat. The speaking lineup is traditionally light on vendors. Vendors can and should turn to customers using their technology and services to ensure their speaking application is considered. Working with a customer on a speaking application can be especially time-consuming considering that approvals are required from both sides of the aisle before anything can be submitted. Once you do identify a vendor-neutral speaking partner, what makes an abstract that will resonate with judges and ultimately HIMSS attendees?

HIMSS outlines exactly how they evaluate proposals. We’ve also learned a thing or two from our time working with clients on HIMSS abstracts and know that a compelling abstract really boils down to two main components. One, timeliness. As HIMSS says itself, there is no substitute for timeliness. Why now? Are other organizations currently facing similar challenges? Can they take something away from our session to apply at their own organization today? The second is data or hard ROI. Talking the talk is great but a successful abstract always highlights key data and ROI to show the “before and after” and how a specific service or approach had a real impact on business value.

Knowing Who Influences Your Audience

A common question we get from clients heading into HIMSS is: how do I attract and engage my target audiences? The first step is to understand who is influencing these individuals. How do we solve this million-dollar question? We look to data for guidance. More specifically, we examine public data through the lens of the MDigitalLife Health Ecosystem, which maps online behavior and digital footprints of more than 870,000 stakeholders worldwide, including doctors, patients, industry CXOs, hospitals, payers, technology vendors, advocacy organizations, media and analysts among many others.

Once we have this data in hand, we can better identify the topics that are top of mind (as we did for HIMSS18) and the influencers who play a part in shaping perceptions in the space. This critical insight guides overall HIMSS19 strategy to ensure we’re hitting the bloggers, reporters, executives and more whom your audience trusts and follows. Once we have these influencers on our side and aligned with our value, they can help inform our target audience.

Standing Out Amidst a Sea of Competitors

Relationship building is the name of the game at HIMSS. To get the attention of those who matter most at this crowded venue, it’s important to personalize events and content based on unique audience needs. Organizations must think beyond booth décor and the HIMSS-secured speaking slot. A successful HIMSS is all about tailoring an event(s) with the right mix of people and offering educational and engaging conversation amongst peers and influencers.

During HIMSS18, W2O worked closely with a cognitive technology provider to drive industry thought leadership and spotlight key customer stories during an invite-only event session. The team used analytics to determine the influencers best fit to invite to the session and help guide a personalized content and digital strategy based on attendees’ preferences. These efforts supported in-person connections with leading thought leaders in the space, solid earned media coverage resulting in 214,000 impressions and trending social media conversations related to the client.

Although HIMSS is seven months and counting away, your planning for HIMSS19 should be in full swing. Starting early, aligning on big details and setting up a detailed and action-oriented plan now means that your organization will be on the right foot as HIMSS19 approaches.

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Healthcare is nuanced, complex, and rapidly evolving. What does this combination mean for how the industry is evolving and being reshaped? This week’s guest Karen Ignagni, CEO & President of EmblemHealth, lends her expertise on the subject.

Karen is incredibly well versed in the health space, from being one of America’s top health insurance lobbyist to her current role at EmblemHealth, she understands the plethora of influences involved with healthcare. During our chat she discusses how the story of healthcare is being rewritten, the nuances of the system, and America’s favorite pastime. Take a listen below.


 If you’re interested in learning about W2O, check out our About or Healthcare pages. Don’t miss an episode of What2Know, subscribe to our podcast!

I’m old enough to remember when support groups for various health issues were a local affair, advertised in agate type in the newspaper and drawing a handful of individuals to church basements and elementary school cafeterias.

When the Internet emerged, one of the first hyped health applications of the World Wide Web was the idea that patient support could be moved online, and peer-led education and aid – freed from geographic and temporal constraints — would flourish.

The premise behind that promise turned out to be, at best, overstated. Especially in the early days, those communities were not particularly easy to find, particularly social or particularly stable. Disconnecting the phone, plugging in the modem, and waiting for the static-and-beep of dial-up internet wasn’t a guaranteed ticket to a Shangri-La of personal connections.

But there was, from the earliest days, a notable exception: the diabetes community, particularly the community of people with type 1 diabetes, managed to create safe spaces on the web early on, and those early social efforts have tended to stick around. Many of those who established beachheads in the early days of blogging are still out there, forming the core of a group known as the Diabetes Online Community.

But the D.O.C., arguably the most successful constellation of voices in any therapeutic area, didn’t arise fully formed. It had seemed that way to me, but we at W2O Group knew that there had to be a deeper story.

We decided that we needed an in-depth look at the backstory, a Social Diabetes Project, and reached out to Kerri Sparling. Sparling has written the blog Six Until me for well over a decade, giving her a unique vantage point to craft an oral history of the D.O.C.

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But what Kerri delivered, and what makes up the core of the first-ever Social Diabetes project, is an oral history that goes back well beyond the birth of the blog. In their own voices, Kerri has excavated the foundations of one of the web’s great collectives, and we’re excited to present it here.

The D.O.C. evolution isn’t over; year-over-year, conversation online about diabetes are only increasing, pulling in an ever-wider group of topics that has expanded from a narrow, blog-based focus on diabetes management to one where issues of diversity, advocacy, and technical know-how are a part of the conversation on every platform.

Reading Kerri’s work, we came away convinced that understanding the D.O.C. history helps shine light not only on the diabetes community, but that it illuminates the broader processes and motivations under which individuals have – and will – come online.

The report, in PDF form, can be downloaded here. We’re grateful to not only Kerri, but the countless individuals who shared their stories with her to make this oral history possible.


If you’re interested in learning about W2O, check out our About and Healthcare pages.

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business shares on this week’s episode.

Takeda is a client of our firm, so we are fortunate enough to partner alongside industry leaders, who are doing groundbreaking work, like Rajeev. It was a great opportunity to pick his brain about vaccinations and public health, I know you’ll learn as much as I did during our conversation. Take a listen below.

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 If you’re interested in learning about W2O, check out our About or Healthcare pages. Don’t miss an episode of What2Know, subscribe to our podcast!

Live from ASCO, my colleague Christiana Pascale and I caught up with FiercePharma Senior Editor Carly Helfand. We talked about everything from the future of oncology to Carly’s top stories coming out of ASCO to the role social media plays in reporting on healthcare.

You’ll also get a sneak peek into the inner workings of the ASCO 2018 press room. Stay tuned for more from the conference and take a listen below.

Live from ASCO, I caught up with W2O’s Rita Glaze and Brian Reid to get their takes on the value and pricing conversation permeating healthcare and buzzing here at the world’s largest gathering of cancer specialists. Brian is Managing Director of W2O’s Value & Pricing Practice and Editor of W2O ’s weekly value newsletter, the Value Report, and Rita is W2O’s U.S. Market Access Practice Leader, so there is an immense amount of knowledge between these two.

In addition to being experts on value and pricing in healthcare, Brian and Rita are excellent people and some of my favorite colleagues, so it was a pleasure to get a few minutes with them here in Chicago. Take a listen below.


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