CommonSense Blog

The Growing Need for Insight-Driven Medical Communications

By Effie Baoutis | Jun 23, 2017

In a recently published report, the Academy of Medical Sciences surveyed 2,041 members of the public and 1,013 general practitioners regarding their attitude to medical research. Startlingly only 37% of the public said they would trust evidence from medical research while 65% said they would trust experience from family and friends. Even more surprising was that 82% of the general: […]

The New Face of Clinical Trial Recruitment: A Podcast Interview with Seeker Health

By Aaron Strout | Jun 15, 2017

One of the steps required by the FDA of biotech, medical device and pharmaceutical companies before launching or “commercializing” a new drug/device is to test the drug/device with a certain number of patients. As you can imagine, finding and recruiting the right patients into these clinical trials can be difficult, especially when it comes to rare diseases or uncommon disorders. In the past, companies leveraged: […]

The Social Oncology Project 2017

By Brian Reid | Jun 02, 2017

This is the fifth edition of The Social Oncology Project, our annual examination of the role that social media plays in the discussion of cancer. Past efforts have focused largely on the question of “what”: what topics capture the attention of the public? What kinds of cancers generate the most traffic from oncologists? What kind of connections characterize the online: […]

Marching for the Science that Impacts Our Every Day

By Kelly France Boothe, PhD | Apr 28, 2017

On April 20, hundreds of thousands of scientists and science-enthusiasts turned out around the country to march in celebration of science and to demonstrate support for science-based policies in our government. I proudly was one of those who marched. I left the lab over six years ago to become a communicator of science rather than a doer of science but: […]

Marketing Materials: 2017 Healthcare Holidays Calendar

By Corina Kellam | Apr 16, 2017

You’d be hard pressed to find a marketing and communications network with broader expertise in healthcare than W2O Group. And as a content strategist at W2O, I fully appreciate the regulatory challenges of healthcare marketing. It’s tough, and we get it. You often can’t mention the drug by name. Or the indication. So we have to figure out how to communicate: […]

5 Ways Communications Can Amp Your Participation in the March for Science

By Brian Reid | Apr 16, 2017

On April 22, scientists of all stripes will march in Washington, DC and at least 395 other cities in the United States and beyond to support “robustly funded and publicly communicated science.” Many of our W2O Group colleagues plan to take part, raising visibility and bringing attention to an extensive list of pro-science causes. Those participating are looking to generate: […]

One Every 20 Minutes: Getting to Zero

By Emily Poe | Apr 12, 2017

A cure for cancer has been the most fervent prayer for far too many patients and their families since cancer was identified as a deadly foe many centuries ago. It remains a holy grail of modern medicine, and researchers and physicians around the world are working day and night to conquer it. But are we thinking about curing cancer in: […]

Finding My Stress Sweet Spot

By Meredith Kiernan | Apr 06, 2017

It’s 8:00 pm on a Wednesday night at a Silicon Valley law firm. 70 accomplished medtech executives sit in a conference room, doing meditative deep breathing, with their eyes closed. Wait, what? Strange scene? Yes. Did this actually happen? Yes – at MedtechWomen Bay Area’s March event “The Impact of Chronic Stress on Women’s Health,” part of the organization’s women’s: […]

What Role Does Communications Play in Combating Opioid Abuse? (Hint: A Big One)

By Jenny Laurello | Mar 27, 2017

The last thing a patient expects after being prescribed a legitimate 10-day supply of prescription opioids is to become addicted to them. But as data in the Center for Disease Control and Prevention’s (CDC) recent Morbidity and Mortality Weekly Report (MMWR) shows, that 10-day supply quickly turns one in five people into long-term users. The line between legitimate need and: […]