Have you ever had to have a difficult conversation with your agency? Or needed to let a client know they were running significantly over budget? Maybe you’ve wondered why your client is emailing you at all hours of the night and weekend? Or worse, you need to tell your agency that it’s not you, it’s them?

Last week, at the National Summit on Strategic Communications, I had the pleasure of sitting down with fellow speaker, friend and client, Amy Atwood, Head of Vaccine Communications at Takeda, to answer some of these tough questions. During this conversation, Amy and I also talked about other ingredients (like “thank you’s”) that go into a successful client and agency relationship.

The idea for this topic came up several months earlier when Amy suggested it as an abstract for an upcoming conference. While we still plan to host this talk later this year, we wanted to share some of these pearls of wisdom with our fellow agency and brand-side colleagues with the hope of shedding some light on this sometimes-complicated relationship.

While we highly encourage you to listen to the interview as we explore the nuances of these best practices, we know that

Have you ever had to have a difficult conversation with your agency? Or needed to let a client know they were running significantly over budget? Maybe you’ve wondered why your client is emailing you at all hours of the night and weekend? Or worse, you need to tell your agency that it’s not you, it’s them?

Last week, at the National Summit on Strategic Communications, I had the pleasure of sitting down with fellow speaker, friend and client, Amy Atwood, Head of Vaccine Communications at Takeda, to answer some of these tough questions. During this conversation, Amy and I also talked about other ingredients (like “thank you’s”) that go into a successful client and agency relationship.

The idea for this topic came up several months earlier when Amy suggested it as an abstract for an upcoming conference. While we still plan to host this talk later this year, we wanted to share some of these pearls of wisdom with our fellow agency and brand-side colleagues with the hope of shedding some light on this sometimes-complicated relationship.

While we highly encourage you to listen to the interview as we explore the nuances of these best practices, we know that there are some of you that would prefer to cut to the chase. For your benefit, here are the 6 suggestions that Amy shares during our conversation:

  • Treat your agency partners like they are a part of your team
  • Set clear ground rules
  • When it comes to budget conversations, have them early and make it a strategic discussion
  • Listen and brainstorm with your agency, utilize their expertise
  • Immediately address concerns when they arise
  • Always say thank you, remember that everyone is a person

For those that do take the time to listen in, don’t miss the one thing people don’t know about Amy, her book recommendations and of course, what he album choice would be were she to be stranded on a deserted island!

Enjoy!

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The public perception of science has shifted over time – what once inspired, now has the capacity to instill distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation, dives into this deeper on this week’s episode.

A quick side note, this week’s episode will feature a guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O. Greg has an incredible wealth of knowledge in the health innovation space, he’s a fantastic colleague, and I’m proud to call him a friend (even if he is a Cubs fan). I think you’ll enjoy hearing from him as much as I did.

During #W2OSXSW Seema spoke on our panel, “Breakthrough Innovators Who are Changing the World,” where modern day innovators in the areas of autonomous travel, food recovery, and healthcare, dove into the machine behind innovation. It was a well-attended, fascinating panel, and we knew wanted to pick Seema’s brain a bit more.

Don’t miss an episode! Subscribe to our podcast!

The public perception of science has shifted over time – what once inspired, now has the capacity to instill distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation, dives into this deeper on this week’s episode.

A quick side note, this week’s episode will feature a guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O. Greg has an incredible wealth of knowledge in the health innovation space, he’s a fantastic colleague, and I’m proud to call him a friend (even if he is a Cubs fan). I think you’ll enjoy hearing from him as much as I did.

During #W2OSXSW Seema spoke on our panel, “Breakthrough Innovators Who are Changing the World,” where modern day innovators in the areas of autonomous travel, food recovery, and healthcare, dove into the machine behind innovation. It was a well-attended, fascinating panel, and we knew wanted to pick Seema’s brain a bit more. During their chat, Seema and Greg discuss how we can shift the story of science back to one of awe and hope, A Brief History of Time, and the King of Pop. Take a listen below.

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As a part of our commitment to supporting and connecting women in the healthcare industry, W2O became a corporate member of the Healthcare Businesswomen’s Association (HBA).  One of HBA’s initiatives is to honor rising stars each year and I am thrilled to share the news that Mary James, Senior Analytics Director, is being recognized this year as the W2O HBA Healthcare Rising Star.

Learn more about Mary James in write up on PharmaVoice.

W2O Group, Mary James, HBAMary is one of all of the tremendous women here at W2O.  She has been pivotal to running and growing Marketeching and played a leading role in integrating analytics across a wide range of clients and offerings supporting our broader W2O capabilities with a true dedication and passion for the healthcare space.  In her many contributions to W2O, she has created and led analytics teams that have become indispensable to the cross-functional teams they work with. In all of this, she has exemplified a collegial attitude and approached everything as part of a team all coming together for one common W2O goal. Not only have her work and leadership at Marketeching and more

As a part of our commitment to supporting and connecting women in the healthcare industry, W2O became a corporate member of the Healthcare Businesswomen’s Association (HBA).  One of HBA’s initiatives is to honor rising stars each year and I am thrilled to share the news that Mary James, Senior Analytics Director, is being recognized this year as the W2O HBA Healthcare Rising Star.

Learn more about Mary James in write up on PharmaVoice.

W2O Group, Mary James, HBAMary is one of all of the tremendous women here at W2O.  She has been pivotal to running and growing Marketeching and played a leading role in integrating analytics across a wide range of clients and offerings supporting our broader W2O capabilities with a true dedication and passion for the healthcare space.  In her many contributions to W2O, she has created and led analytics teams that have become indispensable to the cross-functional teams they work with. In all of this, she has exemplified a collegial attitude and approached everything as part of a team all coming together for one common W2O goal. Not only have her work and leadership at Marketeching and more broadly across W2O been stellar, but her background at CMS is both impressive and also a great example of how our leaders come from a variety of backgrounds and expertise to create our unique talent base.

It is incredible how many talented and exceptional colleagues we get to work with each day, and we look forward to recognizing and celebrating others in years to come.

Please join me in congratulating Mary on this honor!

You can view all the 2018 HBA Rising stars here.


If you’re interested in knowing more about W2O, check out our Healthcare or About pages.
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Traditionally, we learned from our peers who we could visit down the hallway.  The “water cooler” was a real place for insight sharing.

With technology’s rapid advances, our hallway has become the world and the water cooler is normally online.  We all know this impacts how we learn, but how does it affect highly skilled professionals, such as physicians, in how they learn about what’s next and how to improve in the craft of medicine?

I thought of Asif Qasim, a consultant cardiologist, based in London.  He studied medicine at Cambridge University, returned there for a PhD and was an MRC visiting fellow at Yale.  So, he is smart academically.

He also a smart entrepreneur.  Asif saw a real gap and opportunity in how physicians learn online, which led him to create MedShr, the largest community for medical providers in the world with more than 500,000 members in more than 180 countries who meet to discuss live cases, train peers and learn in a borderless environment to advance health.

Here is our conversation on the power of peer learning in medicine.

Bob: As a cardiologist and a member of the global medical provider community, what did you see that was missing

Traditionally, we learned from our peers who we could visit down the hallway.  The “water cooler” was a real place for insight sharing.

With technology’s rapid advances, our hallway has become the world and the water cooler is normally online.  We all know this impacts how we learn, but how does it affect highly skilled professionals, such as physicians, in how they learn about what’s next and how to improve in the craft of medicine?

I thought of Asif Qasim, a consultant cardiologist, based in London.  He studied medicine at Cambridge University, returned there for a PhD and was an MRC visiting fellow at Yale.  So, he is smart academically.

He also a smart entrepreneur.  Asif saw a real gap and opportunity in how physicians learn online, which led him to create MedShr, the largest community for medical providers in the world with more than 500,000 members in more than 180 countries who meet to discuss live cases, train peers and learn in a borderless environment to advance health.

Here is our conversation on the power of peer learning in medicine.

Bob: As a cardiologist and a member of the global medical provider community, what did you see that was missing that led to creating MedShr?

Asif: Case discussion, both in terms of live cases and stored cases, have always been popular at cardiology congresses, but these meetings are relatively infrequent and case discussion had moved to social media, especially Facebook and Twitter. MedShr allows cardiologists to share and discuss clinical cases with the convenience and features of social media, but in a system compliant with governance requirements and patient privacy.

Bob: Great point.  You can only attend so many conferences each year to learn, but inside a MedShr community, you can learn every day if you choose to.  Big difference.

It is clear you must learn continually to be the best in medicine.  What are you learning about learning?

Asif: There are so many layers of evidence around learning on MedShr. Some are obvious in terms of the credentials of a member in terms of their role and seniority, but the most striking is the level of local custom and practice. In other words, clinical practice as a result of received wisdom. This often leads to local biases combined with safe healthcare practice but without the rigor of outcome based practice or cost/risk/benefit analysis.

Bob: Interesting point.  Local beliefs shape us, but if we share more across borders, we can focus more on the science and the outcome rather than be hemmed in by a local belief.  In fact, we may see practitioners evolve quicker in adopting new standards.

What do we learn from peers that we don’t learn from a book or a class?

In simple terms if clinical trials tell you what to do, case discussion helps you learn how to do it – both in terms of individual patients, and skills and techniques.

Bob: Learning “how” to do something is always a key to success.  Do you see a trend where MDs are learning more on a global level and why?  Are we right at the beginning of new ways to learn via technology?

Most specialties have had international congresses for many years, but the attendees and faculty do not necessarily reflect the talent that is in clinical practice. MedShr has allowed democratisation of this element of medical education and we are seeing engagement from very skilled and experienced doctors who would usually not attend or have a voice at international congresses.

Bob: So, the ability to interact and learn is drawing people into the community.  Powerful and makes sense.  It’s really a continuation of the medical congresses, which show us what is possible, then we need time to talk about “how” and “why” together.

If I go into MedShr, what can I do as an MD (if I was one)?

Asif: MedShr was developed to allow doctors to use their own smartphone to capture, share and discuss clinical cases as part of their everyday clinical practice – so that is a great way to start!

Bob: With 7 billion handsets in a world that is mobile first, I would agree.

Is MedShr open for non-MDs and if so, how does one join and what can they learn?

Asif: MedShr membership is limited to doctors, medical students and registered healthcare professionals with all members verified before they have full access. So, this includes nurses, physiologists, physiotherapists and other registered healthcare professionals.

Bob: Well, that doesn’t include me, but that’s ok.  If you are improving health, I’m good.

So, we can do all of this learning via mobile phone and an app.  How will learning evolve from here from your vantage point?  (more telemedicine, more diagnosis cross-border, etc)

Asif: There are some very exciting possibilities looking at VR and augmented reality in medical training, particularly as a way to improve simulation in medical procedure and surgical training. In terms of clinical assessment and diagnostics AI and machine learning are going to play crucial roles in coming years.

Bob: Great point. I have always imagined medical device training, for example, happening worldwide via VR/AR.  What are the most exciting things happening in medicine today in your view?

Asif: If you take genetic testing, precision and personalised medicine and the opportunities for gene editing we have the potential to modify and perhaps cure a wide range of damaging chronic and terminal diseases.

Bob: I’ll second that.  Thank you, Asif.  It does feel like we are on the edge of a new way for professionals to learn their craft daily independent of geography or even culture.  Appreciate your insights. 

 

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We’re proud to be named among the top 40 UK agencies by PRWeek UK!

Today it was announced our President of EMEA, Annalise Coady, is being featured in PRWeekUK’s, UK Power Book! I’ve had the pleasure of being her colleague for years and I cannot think of a more deserving recipient. She is an incredible leader, well-versed in our industry, and brings a client-centric approach to every aspect of her work.

I was able to hop on the phone with Annalise to pick her brain about the current landscape of the marketing and communications’ industry, what makes our firm unique, and her personal goals for our European efforts this year. Take a listen below.

 

We’re proud to be named among the top 40 UK agencies by PRWeek UK!

Today it was announced our President of EMEA, Annalise Coady, is being featured in PRWeekUK’s, UK Power Book! I’ve had the pleasure of being her colleague for years and I cannot think of a more deserving recipient. She is an incredible leader, well-versed in our industry, and brings a client-centric approach to every aspect of her work.

I was able to hop on the phone with Annalise to pick her brain about the current landscape of the marketing and communications’ industry, what makes our firm unique, and her personal goals for our European efforts this year. Take a listen below.

 

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One of the most common questions we get from clients heading into HIMSS is: What’s trending? After all, booths, badges and general bacchanalia at the world’s largest healthcare technology conference don’t come cheap. It helps to know what topics, issues, executives, media, speakers, influencers and brands are trending up…down…or in between. Smart marketers and communicators and their CEOs invest in these insights to inform their message, cut through the clutter and make stronger connections.

So, on the eve of HIMSS18, me and my fellow army of digital health nerds at W2O Group thought it would be worthwhile to share some such insights. HIMSS itself does provide a bit of a petri dish to understand how market conversations are trending.

Like kids in a candy store, the W2O Group analytics team dug into the data, comparing social discussions in the weeks and months before HIMSS18 versus HIMSS17.   More specifically, they viewed public data through the lens of the MDigitalLife Health Ecosystem, which maps online behavior and digital footprints of more than 870,000 stakeholders worldwide, including doctors, patients, industry CXOs, hospitals, payers, technology vendors, advocacy organizations, media, analysts and among many others). For this particular analysis, we

One of the most common questions we get from clients heading into HIMSS is: What’s trending? After all, booths, badges and general bacchanalia at the world’s largest healthcare technology conference don’t come cheap. It helps to know what topics, issues, executives, media, speakers, influencers and brands are trending up…down…or in between. Smart marketers and communicators and their CEOs invest in these insights to inform their message, cut through the clutter and make stronger connections.

So, on the eve of HIMSS18, me and my fellow army of digital health nerds at W2O Group thought it would be worthwhile to share some such insights. HIMSS itself does provide a bit of a petri dish to understand how market conversations are trending.

Like kids in a candy store, the W2O Group analytics team dug into the data, comparing social discussions in the weeks and months before HIMSS18 versus HIMSS17. [i]  More specifically, they viewed public data through the lens of the MDigitalLife Health Ecosystem, which maps online behavior and digital footprints of more than 870,000 stakeholders worldwide, including doctors, patients, industry CXOs, hospitals, payers, technology vendors, advocacy organizations, media, analysts and among many others). For this particular analysis, we analyzed tweets mentioning HIMSS from verified authors in the Health Ecosystem.

Below are five takeaways from W2O’s pre-HIMSS18 social conversation analysis:  

1. The unofficial HIMSS prom court: If HIMSS had a prom court, Rasu Shrestha (@RasuShrestha) and Geeta Nayer, MD, (@gnayar) would be dubbed King and Queen, with Janae Sharp (@CoherenceMed), Danielle Siarri (@innonurse), Nick van Terheyden, MD (@drnic1), Charles Webster, MD (@WareFLO), Linda Stotsky (@EMRAnswers), Colin Hung (@Colin_Hung) and Max Stroud (@MMaxwellStroud) rounding out the group. The qualifier for this particular court is most mentioned handles within the HIMSS conversation from January 2017 to February 2018.

2. Social communities are thriving: Social groups and Twitter-based movements are a staple within the broader HIMSS conversation and engagement landscape. For example, #hcldr, which represents the weekly healthcare leader tweet chat/community, #HITsm, which is related to the healthcare IT social media gang and weekly tweet chat, and #pinksocks, which stands for the “PinkSocks Tribe” (whose members you’ll see wearing said color socks with curious mustaches on them at conferences) are all among the top hashtags in the HIMSS conversation both pre-HIMSS 2017 and 2018.

3. Conversation topics on the rise:

  • Precision medicine: From advances in genomics to the necessity that is taking a patient-centric approach to care delivery, use of “precision medicine” increased nearly 200% pre-HIMSS18 versus HIMSS17.
  • Patient centric: Both “patient centered” and “patient outcome” were used 55% and 48% more, respectively, in the weeks leading up to HIMSS18 versus HIMSS17. With HIMSS providing scholarships for patients and advocates at this year’s event (YES), and groups like the Society for Participatory Medicine playing a role, it’s great to see that the social conversation are increasingly mapping back to the patient.
  • Workflow technology: Someone tell @WareFLO that HIMSS-focused discussions mentioning “workflow tech” increased 90% leading up to HIMSS18—though perhaps not surprising, given the renewed industry focus on finding ways to alleviate the administrative burden and burnout on clinicians through better designed systems and solutions.
  • The artificial era: The AI revolution is very much alive and well. Conversations related to AI and machine learning were on the rise in the weeks before HIMSS18, with AI-related conversations increasing 19% pre-HIMSS18 compared to last year.
  • Analytics: None of the above are possible today without accounting for the role that data analytics plays. HIMSS-focused conversations referencing “data analytics” were up 20% leading up to HIMSS18 versus HIMSS17.

4. Notable hashtags support rising trends:

  • Reinforcing the patient-centered takeaways above, it’s great to see #patientengagement used 84% more this year in comparison to pre-HIMSS17.
  • #AI and its variants also increased in use prior to this year’s event as opposed to last, with many sessions in the HIMSS18 agenda focused on case studies of success and lessons learned from AI innovations in action. Related, #radiology is becoming a bigger part of the pre-HIMSS conversation, used 150% more compared to last year pre-event.
  • #VR, #AR and #IoT are even trendier this year, increasing in use upwards of 100-200% pre-HIMSS18 versus pre-HIMSS17.
  • #Aim2Innovate, #TransformHIT, #RethinkRCM, #EmpowerHIT and #Nurses4HIT all picked up steam this year leading in to the event in comparison to social chatter pre-HIMSS17.

5. What comes up…

As telling as it is to see what topics are trending up, those trending down can help tell a different story:

  • Policy-focused staples such as “MACRA” and “ACA” died down in use pre-HIMSS18 in comparison to the post-election year prior
  • Perhaps a bit more surprising, “healthcare costs” were mentioned 92% less leading up to HIMSS18 versus HIMSS17
  • While AI is heavily represented in the pre-event social conversations this year, blockchain in healthcare was mentioned 93% less pre-HIMSS18
  • Mobile apps are also not as popular in the pre-event chatter this year, mentioned 95% less ahead of HIMSS18
  • The patient-first narrative is seeming to take hold, with consumer health and customer experience being discussed 95% and 96% less, respectively, before this year’s event versus 2017.

Lastly, when looking at the audience breakdown of those driving the conversation (below), stakeholders that fall within in the health industry segment of the MDigitalLife Health Ecosystem—e.g., health system CXOs and technology decision makers—are the main conversation contributors, responsible for 40% of the HIMSS related posts, but only making up 27% of the authors.

U.S. Physicians are the opposite, contributing just 6% of posts but making up 23% of the authors. The takeaway? While doctors are present and accounted for, the health industry rules the HIMSS social discussion, contributing nearly seven times more than their caregiver counterparts.

What will the post-HIMSS18 story be? Stay tuned and we’ll tell you!


[i] Comparing conversation leading up to HIMSS 2017 (1.1.17 – 2.15.17) to conversation leading up to HIMSS 2018 (1.1.18 – 2.15.18)


 This blog was co-authored by Steven Cutbirth, Product Commercialization Lead, Healthcare Analytics Innovation at W2O 

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The future of healthcare is being shaped by technology and SXSW Interactive is a great opportunity to learn about what’s coming next. With more than 100 events in this year’s health track, we wanted to highlight the panels we think are the most interesting. Plus, this year W2O has officially joined forces with SXSW and are presenting three days of content in the Brand and Marketing track. Naturally, as part of that we’re highlighting healthcare and we’ve included these three panels.

I recommend taking advantage of the networking and meet up events as well. At SXSW introducing yourself to someone new and asking what they have learned so far can lead to a fascinating conversation. Also, be sure to also venture outside the health sphere for inspiration and ideas.

We hope to see you there!

(Please note event summaries are provided by SXSW.com and, in full disclosure, some of the speakers represent companies that are clients across the W2O network of operating companies.)

March 9, 2018

Improve Consumer Experience with Data & Analytics

3:30-4:30pm

Austin Convention Center | Room 6AB

Speaker: Lisa Smith, Chief Consumer Experience Officer, Optum

Consumer experiences in health care are fragmented in a

The future of healthcare is being shaped by technology and SXSW Interactive is a great opportunity to learn about what’s coming next. With more than 100 events in this year’s health track, we wanted to highlight the panels we think are the most interesting. Plus, this year W2O has officially joined forces with SXSW and are presenting three days of content in the Brand and Marketing track. Naturally, as part of that we’re highlighting healthcare and we’ve included these three panels.

I recommend taking advantage of the networking and meet up events as well. At SXSW introducing yourself to someone new and asking what they have learned so far can lead to a fascinating conversation. Also, be sure to also venture outside the health sphere for inspiration and ideas.

We hope to see you there!

(Please note event summaries are provided by SXSW.com and, in full disclosure, some of the speakers represent companies that are clients across the W2O network of operating companies.)

March 9, 2018

Improve Consumer Experience with Data & Analytics

3:30-4:30pm

Austin Convention Center | Room 6AB

Speaker: Lisa Smith, Chief Consumer Experience Officer, Optum

Consumer experiences in health care are fragmented in a health system that has become increasingly complex. This complexity makes it too easy to get overwhelmed and frustrated, and that leads to disengagement. This is literally bad for one’s health. Consumers need a simple, seamless and smart health care experience. This session will provide actionable best practices on how data and analytics are used to predict consumer next actions and design customized consumer communication campaigns. 

March 10, 2018

How Our Astronauts Make Us Healthy

9:30-10:30am

Austin Convention Center | Room 6AB

Speakers:

The healthcare issues that NASA has to solve to provide safe travel for humans into deep space have a practical application here on Earth. A space ship travelling to Mars or small communities across the globe are both very remote and have limited resources. Medical technologies must be portable, minimally invasive, and easy to use (even by engineer astronauts!). Devices must be robust and require only low power and minimal consumables. Meds need to be very stable and safe for a long time.

Empowering People to Own Their Health Data

9:30-10:30am

Austin Convention Center | Room 9AB

Speakers:

With miniaturized sensors, machine learning, and exponential compute power, researchers can seamlessly capture and understand health information in new ways. What’s next? Figuring out how to share information with those it matters to most: people. This panel will examine how modern initiatives like Project Baseline and All of Us are developing tools and strategies to bridge the gap between clinical research and clinical care, and empower everyday people to understand and manage their health.

Put Down the Scalpel: Non-Invasive Heart Solutions

11:00am-12:00pm

Austin Convention Center | Room 6AB

Speakers:

New school medical diagnostics and interventions aim to reduce unnecessary procedures. This reduction makes the remaining procedures far less invasive while ensuring that hard to detect conditions get treatment earlier. The healthcare system needs innovators to make money by lowering costs overall, putting the pressure on traditional inefficient approaches and making space for innovators to shine.

Connect to End Cancer, Session 1

12:30-1:30pm

Austin Convention Center | Room 6AB

Speakers:

The University of Texas MD Anderson Cancer Center, the AT&T Connected Health Foundry, Merck & Co., Inc., and the Biden Cancer Initiative will host the second annual Connect to End Cancer. Panelists will share their vision for the future of cancer care, driven by an ideal patient experience. From caring for the mental, financial, and emotional well-being of patients to re-designing hospitals, panelists will explore how creating the experience of the future helps cancer patients focus on healing. 

Connect to End Cancer, Session 2

2:00-3:00pm

Austin Convention Center | Room 6AB

Speakers:

Data. Everyone is talking about it. Everyone is collecting it. But how is everyone using it? This forward-looking expert panel will explore the role of genomic data in transforming the cancer care model of the future and take a deeper look at how advances in research and technology can continue to enable the health care industry to deliver products and services that democratize access and provide insights that enhance early diagnosis, clinical care, clinical research and the patient experience.

Connect to End Cancer, Session 3

3:30-4:30pm

Austin Convention Center | Room 6AB

Speakers:

The University of Texas MD Anderson Cancer Center, the AT&T Connected Health Foundry, Merck & Co., Inc., and the Biden Cancer Initiative will host the second annual Connect to End Cancer event. Panelists will discuss the importance of effectively connecting patients and providers to resources that help navigate the treatment process. Additionally, attendees will hear from startups and learn about the role that startups play in improving cancer care.

Here’s My Genome. Call Me Maybe?

5:00-6:00pm

Austin Convention Center | Room 6AB

Speakers:

As healthcare becomes more and more personalized and predictive, technology is taking a more predominant role in the patient perspective, and with that comes massive amounts of new data about people and their experiences. What novel approaches are tech and healthcare companies taking together to create a personalized healthcare experience as a result of this uprising convergence.

March 11, 2018

Do Online Communities Make Us Healthier?

11:00am-12:00pm

Austin Convention Center | Room 8ABC

Speakers:

More than ever, people with health conditions are seeking out peers online who share their condition, speak to their experience, and can answer their questions. As online health communities grow, they are providing answers and insight that go beyond medical care and treatments. The relationships and connections that spring from online health communities contribute to health and well-being in ways not found elsewhere.

Genomes: Let’s Make Rare Disease Rare

12:30-1:30pm

Austin Convention Center | Room 8ABC

Speaker: Howard Jacob, Founder & Director, Envision Genomics

Howard Jacob is Founder, President & Chief Scientific Officer of Envision Genomics. Envision Genomics is based on its Founders’ 7 years of experience delivering genomic medicine tools to patients. Four of those seven years were spent at the Medical College of Wisconsin, during which time Dr. Jacob and the Envision Genomics Founder team were the first to use genomic sequencing to save a patient’s (Nic Volker) life. Now, as an associate company of the HudsonAlpha Institute for Biotechnology, Envision Genomics’ goal is to enable hospitals and healthcare systems to practice genomic medicine immediately by leveraging the know-how of the Founders, a best-in-class genomic informatics platform and the leading-edge technology infrastructure of HudsonAlpha. Dr. Jacob’s passion for improving the lives of critically ill patients with rare/undiagnosed disease has been the catalyst for his determination to bring whole genome sequencing into the clinical setting to positively impact patient care.

Using Bots to Enhance Clinical Workflow

2:00-3:00pm

Austin Convention Center | Room 6AB

Speaker: Julian Morelli, Senior Program Manager of Microsoft Teams, Microsoft

Communication is at the center of all clinician workflows. In this demo-rich session we will look at how to build communications flows that bring clinicians, conversations and apps together in one place to produce better outcomes. We’ll also discuss intelligent communications capabilities including a demonstration of bot capabilities within a real-world clinical setting using Microsoft Teams.

March 12, 2018

Sequence Me (Again)! Living a Step Ahead of Cancer

12:30-1:30pm

Austin Convention Center | Room 8ABC

Speaker: Byrce Olson, Global Mktg Director of Health & Life Sciences, Intel Health and Life Sciences

In 2014 Bryce Olson, an Intel executive, was diagnosed with stage IV cancer. He should not be alive today based on his prognosis. But he fought cancer differently. He used DNA sequencing data to break into a perfect-fit drug trial, engineering an ‘exceptional response’ and shutting down his cancer for 2 years. In 2017 his cancer came back. As a pioneer in an era of ‘Precision Medicine 2.0’, Bryce works side by side with the scientific, medical, and technology industry to keep him alive.

March 13, 2018

Hacking Childhood Cancer: Creating Support Systems

9:30-10:30am

Austin Convention Center | Room 9AB

Speakers:

How do we “hack” childhood cancer? The disease can have a devastating impact on everyone it touches, and it comprises so much more than treatment and care. When it comes to those of us who have had the briefest opportunities at life, inventiveness is critical to address everyday challenges. From tablet games to shared music playlists, this panel will explore and ignite conversations around creatively improving the childhood cancer experience through the arts, technology and their intersection.

Disrupting Drug Development through Crowdsourcing

11:00am-12:00pm

Austin Convention Center | Room 8ABC

Speakers:

Patients are consumers and today’s consumers are highly self-directed, research driven and actively use social media to navigate and chronicle their personal healthcare and treatment journeys. These global, detailed and candid exchanges create a brand-new data source that can be used to support multi-phases of drug development. Access to insights and the strategic use of social media can reduce drug development timelines, costs and accelerate access to new treatment options.

W2O Presented Panels

March 14, 2018

An Insider’s View into Healthcare Innovation

11:00am-12:00pm

The Fairmont | Congressional Ballroom C

Speakers:

Our world is experiencing the most rapid evolution in care ever experienced. Whether it is the sequencing of our genome or new ways to combat dengue fever or how to improve the efficiency, delivery and cost of healthcare in your hometown, big change is occurring. In this panel, three of the world’s experts will explore what’s next and why it matters to each of us.

March 15, 2018

Breakthrough Innovators Who Changed the World

2:00-3:00pm

The Fairmont | Congressional Ballroom C

Speakers:

From historical figures such as Marie Curie to contemporaries like Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one of the world’s leading experts on innovation, looks at the lives of seven creative geniuses, plus we’ll hear from other modern day innovators in the areas of autonomous travel and food recovery and healthcare.

Engaging Society via Life-Changing Innovation

3:30-4:30pm

The Fairmont | Congressional Ballroom C

Speakers:

Imagine a world in which consumers are as excited about the newest gene therapy discovery as they are about the iPhone X announcement. Healthcare companies have been at the forefront of many of the most amazing and life-changing discoveries – but society at large is disengaged and even skeptical. How can life sciences companies – from biotech to pharma to manufacturers – shift the way they are representing themselves to cultivate genuine interest in and passion for scientific development? In what ways can they tap in to the marketing and storytelling strategies of tech and consumer companies to capture the minds and hearts of general society? How are they rewriting the rules of the healthcare culture to attract and retain the new wave of innovators who will become ambassadors for science?

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We’re offering the holy grail: a downloadable healthcare holidays calendar.

You’d be hard pressed to find a marketing and communications network with broader expertise in healthcare than W2O Group. And as a content strategist at W2O, I fully appreciate the regulatory challenges of healthcare marketing.

It’s tough, and we get it.

You often can’t mention the drug by name. Or the indication. So we have to figure out how to communicate the brand promise through topics that ARE allowed.

Often, when we’re putting together an editorial calendar or social strategy for clients, we recommend peppering in stories related to healthcare holidays / observances, but Twitter stopped creating their Healthcare Holidays Calendar a few years ago.

We figured there’s no one more qualified than W2O to release a comprehensive 2018 healthcare holiday calendar. If you’re a W2O client, ask your account team for a personalized calendar, and we’ll happily edit this document down to fit your needs.

For all not-yet-clients*, enter a tiny bit of info to grab yours right now.

* P.S. – why aren’t we working together? Contact us to talk about your marcomms needs.

We’re offering the holy grail: a downloadable healthcare holidays calendar.

You’d be hard pressed to find a marketing and communications network with broader expertise in healthcare than W2O Group. And as a content strategist at W2O, I fully appreciate the regulatory challenges of healthcare marketing.

It’s tough, and we get it.

You often can’t mention the drug by name. Or the indication. So we have to figure out how to communicate the brand promise through topics that ARE allowed.

Often, when we’re putting together an editorial calendar or social strategy for clients, we recommend peppering in stories related to healthcare holidays / observances, but Twitter stopped creating their Healthcare Holidays Calendar a few years ago.

We figured there’s no one more qualified than W2O to release a comprehensive 2018 healthcare holiday calendar. If you’re a W2O client, ask your account team for a personalized calendar, and we’ll happily edit this document down to fit your needs.

For all not-yet-clients*, enter a tiny bit of info to grab yours right now.

Subscribe me to this blog

Please leave this field empty.

* P.S. – why aren’t we working together? Contact us to talk about your marcomms needs.

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As a physician who spends his days taking care of patients, Dr. Albert Chan, chief of digital patient experience at Sutter Health, knows his colleagues are burnt out—and it’s not hard to see why. For every 3.08 hours of patient visits, physicians spend an additional 3.17 hours on a desktop machine, Albert told attendees at W2O’s 4th Annual Digital Health Luncheon on January 8, 2018, referencing a recent Sutter Health Study.

“Fifty percent of doctors have more than one sign of burnout,” said Albert, who shared the stage with a handful of health IT experts to discuss the potential for blockchain in healthcare. And while it might not be a panacea, as Ted Tanner, chief technology officer and co-founder of PokitDok, pointed out, he agreed with Tony Scott, former federal chief information officer and senior advisor of Squire Patton Boggs, in that blockchain is simply one of a number of building blocks that will change the way the healthcare ecosystem works.

Healthcare thought leaders also discussed what’s on the horizon for direct to consumer genomics and explored if AI is the key to freeing up healthcare’s state of friction. As Jonathan

As a physician who spends his days taking care of patients, Dr. Albert Chan, chief of digital patient experience at Sutter Health, knows his colleagues are burnt out—and it’s not hard to see why. For every 3.08 hours of patient visits, physicians spend an additional 3.17 hours on a desktop machine, Albert told attendees at W2O’s 4th Annual Digital Health Luncheon on January 8, 2018, referencing a recent Sutter Health Study.

“Fifty percent of doctors have more than one sign of burnout,” said Albert, who shared the stage with a handful of health IT experts to discuss the potential for blockchain in healthcare. And while it might not be a panacea, as Ted Tanner, chief technology officer and co-founder of PokitDok, pointed out, he agreed with Tony Scott, former federal chief information officer and senior advisor of Squire Patton Boggs, in that blockchain is simply one of a number of building blocks that will change the way the healthcare ecosystem works.

Healthcare thought leaders also discussed what’s on the horizon for direct to consumer genomics and explored if AI is the key to freeing up healthcare’s state of friction. As Jonathan Bush, athenahealth’s CEO, told attendees, “Any time you have millions of examples and a relatively finite set of outcomes, you can use machine learning.” But as Jonathan also noted, the key to AI’s success lies in the availability of data, advising attendees to design their business so that there’s a lot of data flowing into the environment.

For more insights from W2O’s 4th Annual Digital Health Luncheon held during the J.P Morgan Healthcare Conference (#JPMHC18), please see below for video highlights and full panel replays, see here for the recap, and be sure to follow #W2ODH18 and @W2OGroup for the latest updates.

Highlights: W2O’s 4th Annual Digital Health Luncheon

AI: The Key to Freeing Up Healthcare’s Friction?

Blockchain: Healthcare’s Next Great Disrupter?

What’s Next for Direct-to-Consumer Genomics?

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