CommonSense Blog

My Holiday Reading List – People Shaping Our World

By Bob Pearson | Jan 03, 2017

Each holiday season, I spend time reading 5-6 books, often around a theme.  This year, I focused on people who are shaping our world.  Here’s a brief summary of each book and the next book(s) I plan to read to continue this learning process in 2017. Shoe Dog by Phil Knight – Phil describes the […]

Meet Our New Chief Digital Officer, Adam Cossman

By Aaron Strout | Dec 06, 2016

As our clients’ needs evolve, so do we. Over the years, we’ve found that growing organically and strategically are the best way for us to keep pace. To that end, we announced back in September that we had acquired leading communications consultancy, Pure Communications.  Then last month, we shared the news that we were bringing the […]

The Paradox of Our Digital World

By Jim Weiss | Oct 11, 2016

To simply say the lines have blurred is a gross understatement. Digital has not just disrupted business and society it’s upended it to a degree that has not yet been truly comprehended. While some can argue that a digital world is really geared to the individual making his/her existence more informative, fruitful, and personal you could […]

Can Public Relations Be Taught?

By Jacquelyn Matter | Oct 03, 2016

“You were a public relations major? I didn’t know that was even a major.” Okay, I get it. How hard can it be to pitch your story to a reporter or run a few social media campaigns, right? Is it really necessary to spend four years of your life studying public relations to be good […]


By Emily Poe | Sep 30, 2016

Every career takes twists and turns. Sometimes ones you plan, sometimes ones you don’t. When I left W2O Group three years ago, I thought I knew the risks: leaving mentors who had invested in me, clients who challenged me, colleagues who had become IRL friends, and teams that I loved. Understanding risks and benefits have always […]

Summer Internship Program Recap

By Hazel Wang | Sep 28, 2016

A First-of-its Kind Internship This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at W2O Group’s WCG agency based in its Minneapolis office and […]

Two Ways to Catch W2O Group This Week

By W2O Group | Sep 27, 2016

It is a busy time at W2O Group from acquisitions to presenting our research at ESOMAR Congress, a lot of exciting opportunities have happened for us this year. The great news is we still have so much coming down the pike the rest of 2016. We want to make sure you have the scoop on what […]

Why I Chose W2O

By Effie Baoutis | Sep 22, 2016

What struck me most when I joined W2O was the range of talented people who work at the company. This diversity provides the ability to pull together multifunctional teams that can provide solutions to clients’ challenges that are truly integrated – we don’t think in silos – and that’s a good thing. The London office […]

Shedding Our Skin to Grow…Thinking About Ways to Get Better!

By Jim Weiss | Aug 30, 2016

Where did the summer go? It is a refrain we utter every year at this time as school begins, the temperature starts to drop, and the night gets darker earlier. It is also a time for reflection and re-energizing ourselves. It is common knowledge that certain animals shed their skin to allow for further growth So, too, do we […]