CommonSense Blog

Vive la Femme: Rediscovering Purpose and Unbiased Commitment to Excellence

By Jim Weiss | Jun 06, 2017

This past week, I participated in PRWeek’s Hall of Femme breakfast in New York recognizing “breakthrough women” in the communications profession. The Hall of Femme honors women who have made a significant mark on the work, people and the growth of the industry. The event had special meaning for me on a number of levels and I experienced a range of emotions, some overwhelming at: […]

Q2 Reading List: Vietnam, Data, Energy and Leaders

By Bob Pearson | May 31, 2017

I often like to read a series of books in one area of interest, so I can get a better perspective. This quarter, my area of interest was Vietnam. The first book, Dereliction of Duty by H.R. McMaster, current National Security Advisor, provides a PhD thesis level summary of the decisions made from President Kennedy through President Johnson and their: […]

The 7 Characteristics of Highly Effective Entrepreneurial Employees

By Jim Weiss | May 10, 2017

Just over 16 years ago, I began a journey that honestly didn’t have a destination. I certainly knew what direction to head in but had not given much thought to where I might find myself years later. The impetus for doing this was simple. Having spent equal portions of my career in corporate and agency positions, I wanted to provide: […]

Chief Marketing Officer, Aaron Strout Chats With New Board Members John H. Johnson and Charlene Prounis

By Aaron Strout | Apr 19, 2017

We recently announced that we are strengthening our board of directors with healthcare industry veterans John H. Johnson and Charlene Prounis to accelerate evolution and scaling. Our Chief Marketing Officer, Aaron Strout was able to chat with both John and Charlene. During his conversation with Charlene, they covered both the landscape of healthcare and marketing, and  even touched on why you can’t go: […]

One Every 20 Minutes: Getting to Zero

By Emily Poe | Apr 12, 2017

A cure for cancer has been the most fervent prayer for far too many patients and their families since cancer was identified as a deadly foe many centuries ago. It remains a holy grail of modern medicine, and researchers and physicians around the world are working day and night to conquer it. But are we thinking about curing cancer in: […]

Meet Our New Chief People Officer, Eric Bacolas

By Aaron Strout | Apr 05, 2017

2016 was a transformative year for W2O and we’re continuing the momentum with our announcement today welcoming Eric M. Bacolas as W2O Group’s first ever Chief People Officer. I’m excited that he’s joining the team, and sat down with him to get a little more insight into his background, what attracted him to work at W2O and his what he finds: […]

Making it Real: Preparing the Next Generation of Professionals

By Gary Grates | Mar 20, 2017

Syracuse University’s Newhouse, W2O Center for Social Commerce, and the Future of Public Relations/Communications Education in a Digital World Last Thursday (March 16) Syracuse University’ S.I. Newhouse School of Public Communications (includes the W2O Center for Social Commerce) took top honors for the second year in a row as the Outstanding Education Program in the industry by PRWeek at its: […]

Q1 Reading List: Featuring Two Authors Speaking at our PreCommerce Summit

By Bob Pearson | Mar 09, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! I read more fiction this quarter, which I do now and then before plunging back into pure non-fiction. Two of the authors that I read recently are speaking at our PreCommerce Summit in Austin on Friday, March 10th. Haroon K. Ullah has written several books,: […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of hosting some amazing bands, including: […]