CommonSense Blog

W2O Group’s “What 2 Know” podcast – Episode 5 with Haroon K. Ullah

By Bob Pearson | Mar 24, 2017

We’re in the 5th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Haroon K. Ullah, an author, scholar and a member of the Secretary […]

Making it Real: Preparing the Next Generation of Professionals

By Gary Grates | Mar 20, 2017

Syracuse University’s Newhouse, W2O Center for Social Commerce, and the Future of Public Relations/Communications Education in a Digital World Last Thursday (March 16) Syracuse University’ S.I. Newhouse School of Public Communications (includes the W2O Center for Social Commerce) took top honors for the second year in a row as the Outstanding Education Program in the […]

W2O Group’s “What 2 Know” Podcast – Episode 3 With Deborah Hopkins

By Aaron Strout | Mar 09, 2017

We’re in the third week since launching our business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I was delighted to chat with former Chief Innovation Officer of Citi and CEO of Citi Ventures, […]

Q1 Reading List: Featuring Two Authors Speaking at our PreCommerce Summit

By Bob Pearson | Mar 09, 2017

I read more fiction this quarter, which I do now and then before plunging back into pure non-fiction. Two of the authors that I read recently are speaking at our PreCommerce Summit in Austin on Friday, March 10th. Haroon K. Ullah has written several books, one of which is The Bargain from the Bazaar.  As […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of […]

W2O Group’s “What 2 Know” podcast – Episode 2 With Chris Satchell

By Aaron Strout | Mar 02, 2017

We’re in the second week since launching our business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I was excited to chat with Executive Vice President & Chief Product Officer of Comcast, Chris Satchell, to […]

W2O Group Presents Firing-Up Emerging Leaders (FUEL) Forum: How Millennials Are Writing the Rulebook in a Digitally-Driven World

By Lauryn Botterman | Feb 27, 2017

Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm. We’ve […]

My W2O Group Journey Part II

By Andrew Echeguren | Feb 24, 2017

Almost exactly a year ago, I tried my hand at blogging about my transition from Intern to Account Associate here at W2O Group. Despite being onboard full-time for barely a few months and meek when it came to putting pen to paper, I enjoyed the experience. I was still very wet behind the ears last […]

Introducing W2O Group’s “What 2 Know” podcast – Episode 1 with Tyler Florence

By Aaron Strout | Feb 22, 2017

I’m excited to announce that W2O Group has launched a business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. To start things off, I had the pleasure of sitting down with celebrity chef, Tyler Florence, […]