CommonSense Blog

The 7 Characteristics of Highly Effective Entrepreneurial Employees

By Jim Weiss | May 10, 2017

Just over 16 years ago, I began a journey that honestly didn’t have a destination. I certainly knew what direction to head in but had not given much thought to where I might find myself years later. The impetus for doing this was simple. Having spent equal portions of my career in corporate and agency […]

Chief Marketing Officer, Aaron Strout Chats With New Board Members John H. Johnson and Charlene Prounis

By W2O Group | Apr 19, 2017

We recently announced that we are strengthening our board of directors with healthcare industry veterans John H. Johnson and Charlene Prounis to accelerate evolution and scaling. Our Chief Marketing Officer, Aaron Strout was able to chat with both John and Charlene. During his conversation with Charlene, they covered both the landscape of healthcare and marketing, and  even touched […]

One Every 20 Minutes: Getting to Zero

By Emily Poe | Apr 12, 2017

A cure for cancer has been the most fervent prayer for far too many patients and their families since cancer was identified as a deadly foe many centuries ago. It remains a holy grail of modern medicine, and researchers and physicians around the world are working day and night to conquer it. But are we […]

Meet Our New Chief People Officer, Eric Bacolas

By Aaron Strout | Apr 05, 2017

2016 was a transformative year for W2O and we’re continuing the momentum with our announcement today welcoming Eric M. Bacolas as W2O Group’s first ever Chief People Officer. I’m excited that he’s joining the team, and sat down with him to get a little more insight into his background, what attracted him to work at W2O […]

Making it Real: Preparing the Next Generation of Professionals

By Gary Grates | Mar 20, 2017

Syracuse University’s Newhouse, W2O Center for Social Commerce, and the Future of Public Relations/Communications Education in a Digital World Last Thursday (March 16) Syracuse University’ S.I. Newhouse School of Public Communications (includes the W2O Center for Social Commerce) took top honors for the second year in a row as the Outstanding Education Program in the […]

What 2 Know Podcast | Ep. 3 | Deborah Hopkins

By Aaron Strout | Mar 09, 2017

We’re in the third week since launching our business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I was delighted to chat with former Chief Innovation Officer of Citi and CEO of Citi Ventures, […]

Q1 Reading List: Featuring Two Authors Speaking at our PreCommerce Summit

By Bob Pearson | Mar 09, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! I read more fiction this quarter, which I do now and then before plunging back into pure non-fiction. Two of the authors that I read recently are speaking at our PreCommerce Summit in Austin on Friday, March 10th. Haroon K. […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of […]

W2O Group Presents Firing-Up Emerging Leaders (FUEL) Forum: How Millennials Are Writing the Rulebook in a Digitally-Driven World

By Lauryn Botterman | Feb 27, 2017

Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm. We’ve […]