CommonSense Blog

Meet Our Sentient Senior Leadership New Hires, Dominic Viola and Michael Spitz

By Adam Cossman | Aug 16, 2017

Sentient has experienced strong growth since joining W2O in December 2016. To continue W2O’s momentum in building a fully integrated agency, we announced two new Sentient hires: Dominic Viola as Managing Director of Client Services and Michael Spitz as Practice Leader of Strategy. I’ve worked with each of them for over 10 years and am thrilled to welcome them to: […]

Reflections on a Summer Spent at W2O Group

By W2O Group | Aug 12, 2017

Two of our interns, Amanda Dominguez and Janine Bogris, share their experience at W2O. As we look ahead to our senior year and to continuing the legacy of the Center for Social Commerce, we think it’s important to take a moment to reflect on our summer experiences here at W2O Group. Our time in the New York office has been: […]

Meet Our New Twist Mktg President, Mary Corcoran

By Gary Grates | Aug 02, 2017

Our fearless leader, Jim Weiss, has always believed that great people doing great work are key reasons for the firm’s success. We’ve experienced exponential growth in the last year, and we’ll continue to strengthen our talent and capabilities to stay ahead of the curve. Today we announced the hiring of Mary Corcoran who will join the firm as President of Twist: […]

Productivity Is Personal

By Walter Stevenson | Jul 21, 2017

If you believed everything you read on the web, you might be tempted to think there’s only one right way to work, a way that should work for us all. But how in the world could this be true? I recently read an article posted on LinkedIn about the dangers of multitasking. Contrary to conventional wisdom, the author asserted that: […]

W2O Group and TLF Welcome Four New Faces to Healthcare

By Aaron Strout | Jul 13, 2017

We are excited to announce that in partnership with The LAGRANT Foundation (TLF), our company recently welcomed four bright, aspiring communicators to multiple offices across the country. The four new team members will contribute to various areas of the agency’s public relations and communications teams. Instead of us trying to summarize why these four bright, young women decided to work: […]

Thinking with Our Hearts and Our Heads

By Eric Bacolas | Jul 10, 2017

Supporting Women (and Men) During the Most Important Event in Their Lives    Becoming a parent is by far one of the most significant times in a person’s life.  However, the ability to balance parenthood and work is very challenging and stressful. For women, in particular, transitioning back into the workforce knowing your employer is truly supporting you is often: […]

Vive la Femme: Rediscovering Purpose and Unbiased Commitment to Excellence

By Jim Weiss | Jun 06, 2017

This past week, I participated in PRWeek’s Hall of Femme breakfast in New York recognizing “breakthrough women” in the communications profession. The Hall of Femme honors women who have made a significant mark on the work, people and the growth of the industry. The event had special meaning for me on a number of levels and I experienced a range of emotions, some overwhelming at: […]

Q2 Reading List: Vietnam, Data, Energy and Leaders

By Bob Pearson | May 31, 2017

I often like to read a series of books in one area of interest, so I can get a better perspective. This quarter, my area of interest was Vietnam. The first book, Dereliction of Duty by H.R. McMaster, current National Security Advisor, provides a PhD thesis level summary of the decisions made from President Kennedy through President Johnson and their: […]

The 7 Characteristics of Highly Effective Entrepreneurial Employees

By Jim Weiss | May 10, 2017

Just over 16 years ago, I began a journey that honestly didn’t have a destination. I certainly knew what direction to head in but had not given much thought to where I might find myself years later. The impetus for doing this was simple. Having spent equal portions of my career in corporate and agency positions, I wanted to provide: […]