CommonSense Blog

The New Face of Clinical Trial Recruitment: A Podcast Interview with Seeker Health

By Aaron Strout | Jun 15, 2017

One of the steps required by the FDA of biotech, medical device and pharmaceutical companies before launching or “commercializing” a new drug/device is to test the drug/device with a certain number of patients. As you can imagine, finding and recruiting the right patients into these clinical trials can be difficult, especially when it comes to rare diseases or uncommon disorders. In the past, companies leveraged: […]

Webinar Recap: Understanding Physician/Patient Conversation Online

By W2O Group | Nov 02, 2016

Yesterday, Greg Matthews managing director of MDigitalLife lead a spectacular webinar on understanding physician/patient conversation online. Throughout his webinar he discussed the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve. Key takeaways included: How to identify and learn from online patients, HCPs and advocacy influencers How to reach: […]

Two Ways to Catch W2O Group This Week

By W2O Group | Sep 27, 2016

It is a busy time at W2O Group from acquisitions to presenting our research at ESOMAR Congress, a lot of exciting opportunities have happened for us this year. The great news is we still have so much coming down the pike the rest of 2016. We want to make sure you have the scoop on what we are up to and: […]

Physicians in the Social Oncology Landscape: Perspectives from Yousuf Zafar, MD

By Greg Matthews | Jun 06, 2016

With the cost of healthcare on the rise, it’s no surprise that players from across the health ecosystem are coming together to solve some of our biggest problems in terms of ensuring access to the right care at a reasonable price. That’s part of the work that Yousuf Zafar, MD has been focused on for the last several years. It’s: […]

Converged Media in the Social Oncology Landscape: Elaine Schattner, MD

By Greg Matthews | Jun 05, 2016

Over the last several years, we’ve had the opportunity to study several people in the online health ecosystem who play multiple stakeholder roles (e.g., Patient-Physician or Patient-Journalist). Today I’m featuring one of the rare people who actually plays 3 pivotal roles in the online health ecosystem – Elaine Schattner, MD. When she was practicing, Elaine was highly respected for her: […]

The Social Oncology Project 2016: Hashtag Communities

By Brian Reid | Jun 03, 2016

Download The Social Oncology Project 2016 here. Today, we’re releasing the fourth version of our annual report, The Social Oncology Project, a comprehensive review of conversations about oncology happening on publicly facing social media. Before I note some of the lessons we learned from this year’s report, I wanted to flag how the lessons we’ve learned over the previous three: […]

5 Tech Insights and 11 Emerging Companies From the Baylor Scott & White Digital Health Summit

By Bob Pearson | Jun 02, 2016

The learning continues at a fast pace at the Baylor, Scott & White Digital Summit.  In our technology innovations panel this afternoon, we were joined by Chris Raps, VP & Americas Sales Director at NASDAQ; Beth Meyer, Director Strategic Marketing, Greatbatch; Colin McCarthy, senior manager of business development, Witricity; and Jeroen Brouwer, Marketing, Sales and Business Development Director, Philips.  Here: […]

Ten Key Digital Health Learning’s from Baylor Scott & White Health Summit

By Bob Pearson | Jun 02, 2016

The two most disruptive and important industries that shape our society are healthcare and technology.  They are drivers of the world’s economy and how we live our lives. Today, at the Baylor Scott & White Digital Health Summit we heard from Dr. Nick Van Terheyden, Chief Medical Officer of Dell; Dr. Sean Kelly, Chief Medical Officer of Imprivata; Fred Trotter,: […]

W2O Group Partners With Baylor Scott & White Health for Inaugural Digital Health Summit — Pt. 2

By Steven Cutbirth | Jun 02, 2016

W2O Group is excited to partner with Baylor Scott & White Health (BSWH) to launch their inaugural Digital Summit in Austin, TX today! The event was dreamed up as a way to connect executives at the BSWH with innovators across multiple industries to inspire them to improve patient and physician experiences by utilizing innovative technologies. The summit will consist of: […]