CommonSense Blog

Millennials Unplugged — PRSA Georgia Leadership Session

By Bob Pearson | Oct 20, 2016

Recently, Brittany and myself had the opportunity to address the PRSA Georgia Leader Board and the Young Professionals Special Interest Group in a dinner at South City Kitchen in Buckhead.  The subject was “Talkin Bout My Generation: Surprising Truths about Millennials”. Brittany gave most of the insights in this presentation.  Here is a summary of […]

Summer Internship Program Recap

By Hazel Wang | Sep 28, 2016

A First-of-its Kind Internship This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at W2O Group’s WCG agency based in its Minneapolis office and […]

PR Pros Still See Writing as Key to Success, But Analytics, Digital, Business Skills Also Important

By Bob Pearson | Sep 14, 2016

This article was originally published on PRNews Online.  It’s still summer in many parts of the country. Still, with announcements about college football beginning and the approach of Labor Day, it’s time to think about heading back to school. Some schools already have begun their fall terms, others will be starting imminently. To get you, our […]

Looking for an Internship? LinkedIn, Snapchat, and Tinder Can Help

By Julia Weiss | Jul 11, 2016

Ask any millennial if they’re sick of writing cover letters and you’ll be met with a resounding YES. My YES would be particularly loud. While in the market for a Summer 2016 internship, I drafted upwards of 50 unique cover letters. The process, tedious and tiresome, stole nearly a week of my spring semester altogether. […]

A Millennial on Work Satisfaction in a Digital Agency

By Rita Koch | Jun 28, 2016

The motivation for this blog post stirred from recent turnover in agencies and a growing understanding of what it means to work for a digital agency in 2016. The renowned author Malcolm Gladwell states that complexity, autonomy and reward for effort are the pillars of job satisfaction. Gallup calls these employees “engaged“. When you are […]

Millennials Unplugged: Millennials and the Workplace

By Bianca Della-Penna | Mar 04, 2016

As each year passes, graduating classes of Millennials continue to join the workforce, bringing with them their media and technology focused minds and experiences. According to the Bureau of Labor Statistics, Millennials are on track to make up 44% of the workforce by 2025. To say that Millennials and technology go hand-in-hand is an understatement. […]

Millennials Unplugged: The Super Bowl Edition

By Bob Pearson | Feb 06, 2016

We conducted a survey of 37 Millennials this week to learn more about the relevance of the Super Bowl in their lives.  Some pretty cool insights.  Here’s what we learned. Commercials Only vs. Game Only — if Millennials have to choose between just watching commercials or just watching the game, they are evenly divided.  Either […]

Millennials Unplugged: Oh the Places You’ll Go!

By Lauren Barbiero | Jan 26, 2016

As millennials begin to hit one, two and three year anniversaries at work, their feet begin to itch. It’s time to uproot their lives and try out a new location! Who doesn’t love the idea of conquering a new city, trying out new bars, restaurants and coffee shops, and most importantly escaping the bitter cold, […]

Millennials Unplugged: How Young Voters are Shaping #Election2016

By Lauryn Botterman | Jan 20, 2016

2016 will be a monumental year for our nation. On November 8, we’ll elect the 45th President of the United States. Since early last year, we’ve endured an onslaught of campaign messaging via every form of media known to man. Welcome to political discourse in the 21st century—you can’t escape it! Throughout the upcoming months, […]