CommonSense Blog

Millennials Unplugged: Deutschland is Geil – Zehn Key Insights

By Bob Pearson | Aug 11, 2017

After traveling nearly 2,000 kilometers across nine cities (Dresden, Nϋrnberg, Mϋnchen, Heidelberg, Neustadt an der Weinstraβe, Bacharach, Kӧln, Hamburg and Berlin), we took a break in the Marriott lounge tonight in Berlin to reflect on our key insights into Germany for this special edition of Millennials Unplugged. Here’s our “top zehn insights”. Germany is younger than the United States….as a country –: […]

Millennials Unplugged: The Road From Fake to Real News

By Bob Pearson | Apr 03, 2017

Fake news is not a new topic.  It’s been around since the beginning of time.   What is new are our media habits, which make us more susceptible to bias and fake content. In today’s world, we have so many choices on where we consume our news that we do not have the controls we once had for journalism to thrive. : […]

4 Things We Knew But Didn’t Really Know Before #SMWNYC

By Samantha Hershman | Mar 03, 2017

It’s that time of the year again in NYC – Social Media Week. All of the social gurus from the greater New York City area gather their teams and rush to Midtown West to attend the weeklong event. Those who don’t tweet, amp up their Twitter game, and those who call themselves video-experts, were just hit with VR and AI…so: […]

W2O Group Presents Firing-Up Emerging Leaders (FUEL) Forum: How Millennials Are Writing the Rulebook in a Digitally-Driven World

By Lauryn Botterman | Feb 27, 2017

Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm. We’ve also tangibly shifted the way: […]

Millennials Unplugged — PRSA Georgia Leadership Session

By Bob Pearson | Oct 20, 2016

Recently, Brittany and myself had the opportunity to address the PRSA Georgia Leader Board and the Young Professionals Special Interest Group in a dinner at South City Kitchen in Buckhead.  The subject was “Talkin Bout My Generation: Surprising Truths about Millennials”. Brittany gave most of the insights in this presentation.  Here is a summary of what she said: Documenting our: […]

Summer Internship Program Recap

By Hazel Wang | Sep 28, 2016

A First-of-its Kind Internship This summer, I was given the opportunity to participate in a first-of-its-kind internship program. This unique eight-week program—organized by the W2O Group Center for Social Commerce at Syracuse University’s Newhouse School—consisted of two four-week internships, with the first month spent at W2O Group’s WCG agency based in its Minneapolis office and the last four weeks at: […]

PR Pros Still See Writing as Key to Success, But Analytics, Digital, Business Skills Also Important

By Bob Pearson | Sep 14, 2016

This article was originally published on PRNews Online.  It’s still summer in many parts of the country. Still, with announcements about college football beginning and the approach of Labor Day, it’s time to think about heading back to school. Some schools already have begun their fall terms, others will be starting imminently. To get you, our readers, in the right frame: […]

Looking for an Internship? LinkedIn, Snapchat, and Tinder Can Help

By Julia Weiss | Jul 11, 2016

Ask any millennial if they’re sick of writing cover letters and you’ll be met with a resounding YES. My YES would be particularly loud. While in the market for a Summer 2016 internship, I drafted upwards of 50 unique cover letters. The process, tedious and tiresome, stole nearly a week of my spring semester altogether. As I rearranged my skills: […]

A Millennial on Work Satisfaction in a Digital Agency

By Rita Koch | Jun 28, 2016

The motivation for this blog post stirred from recent turnover in agencies and a growing understanding of what it means to work for a digital agency in 2016. The renowned author Malcolm Gladwell states that complexity, autonomy and reward for effort are the pillars of job satisfaction. Gallup calls these employees “engaged“. When you are engaged, your work is meaningful: […]