CommonSense Blog

W2O Group Acquires Sentient Interactive

By W2O Group | Dec 08, 2016

Newest Partner Strengthens Capabilities in Integrated Digital Media and Analytics, Strategy and Campaign Execution  Establishes Key Presence in New Jersey and Strengthens Health and Global Brands Offerings  SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Group, an integrated network of complementary analytics and digitally-oriented marketing and communications firms, today announced the acquisition of Sentient Interactive. This award-winning […]

W2O Group Acquires Marketeching Solutions

By W2O Group | Nov 07, 2016

Fast-growing Firm Deepens Research, Analytics and Strategic Capabilities in Core Healthcare and Life Sciences Business SAN FRANCISCO & NEW HOPE, Pa.–(BUSINESS WIRE)–W2O Group, a network of complementary digital, marketing and communications firms, today announced the acquisition of Marketeching Solutions, LLC, a leading research and social listening consultancy focused in healthcare and life sciences. “Marketeching is […]

W2O Group Launches Executive Development Offering Designed to Improve Communications and Organizational Clarity

By W2O Group | Oct 25, 2016

Award-winning journalist/senior advisor Mike Huckman and team to counsel executives in corporate messaging, organizational positioning and strategy articulation SAN FRANCISCO & WILMINGTON, N.C.–(BUSINESS WIRE)–W2O Group, a network of complementary, integrated digital, communications and marketing firms, today announced the formation of a new executive development offering. Called Connect, the offering is designed to improve leadership capabilities, […]

W2O Group Appoints Richard Neave Chief Financial Officer

By W2O Group | Sep 21, 2016

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary analytics-directed, digitally-oriented marketing and communications firms, announced today the appointment of Richard Neave as Chief Financial Officer (CFO). Neave joins from Huntsworth Health where he was global CFO, and will report to W2O Founder and CEO Jim Weiss. Neave is replacing Tony Esposito, who has been CFO […]

W2O Group Analytics Research to be Featured at ESOMAR Congress 2016

By W2O Group | Sep 15, 2016

Digital Predictive Analytics Shakes up Market Research SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary integrated marketing and communications firms powered by analytics and insights, announced today that its predictive analytics research will be featured at ESOMAR Congress 2016 in New Orleans. ESOMAR, a global organization with 4,000 members in 100 countries, facilitates improved research […]

W2O Group Appoints Emily Poe Global Practice Leader of Healthcare Communications

By W2O Group | Sep 13, 2016

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary integrated marketing and communications firms powered by analytics and insights, announced today that it has named Emily Poe Global Practice Leader of Healthcare Communications to further solidify the company’s industry-leading position in healthcare. Poe was one of the early members of the W2O team from 2008 to […]

W2O Group Acquires Pure Communications

By W2O Group | Sep 07, 2016

W2O’s BrewLife and Pure Communications Combine to Create Life Sciences- and Technology-Focused Agency, Establishing a Global Footprint and Broader Portfolio Pure Communications Founder/CEO Andrea L. Johnston To Lead Integrated Firm SAN FRANCISCO & WILMINGTON, N.C.–(BUSINESS WIRE)–W2O Group, a network of complementary, digitally oriented, analytics-directed communications and marketing firms, today announced the acquisition of Pure Communications, […]

W2O Group Appoints Angela Gillespie Chief Strategy Officer of Its Global MedTech Practice

By W2O Group | Jul 27, 2016

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary integrated marketing and communications firms powered by analytics and insights, announced today that it has named Angela Gillespie Chief Strategy Officer of its Global MedTech Practice, which has been a cornerstone of the firm’s legacy healthcare offering. Gillespie, who started the agency’s medical device practice in 2007, […]

W2O Group Strengthens Presence in Atlanta and Expands Services for Global Brands

By W2O Group | Apr 29, 2016

ATLANTA–(BUSINESS WIRE)–W2O Group announced today that David Doolittle has joined the company to expand its Atlanta office and enhance client services for global brands – a growing initiative for each of W2O Group’s agencies – WCG, Twist Mktg and Brewlife. “David’s background in global communications both in-house and at agencies will be invaluable as we […]