Integrated Marketing and Communications Healthcare Expert to Lead the Firm’s Legacy Operating Company into a New Era of Transformation

San Francisco, April 10, 2018 –(BUSINESS WIRE)– — W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, today announced that Angela Gillespie has been named President, W2O wcg. She will have responsibility for the overall operations of W2O wcg, which specializes in the full spectrum of paid, earned, shared and owned marketing and communications as an agency-of-record for clients across the healthcare industry continuum. Gillespie will report to Jennifer Gottlieb, recently named President of W2O.

Gillespie is a boomerang to W2O having previously run the San Francisco office and the West Coast Healthcare Practice for several years. She rejoined the firm in 2016 after a five-year hiatus where she worked in-house as a senior marketing professional for several leading large-cap and early-stage healthcare companies. She has over 20 years of experience in strategic healthcare marketing communications and has created market-changing programs for more than 100 of the industry’s top healthcare innovators. Gillespie is a noted expert at translating complex clinical and technical information in a meaningful way that drives audience engagement and elicits a desired response.

Integrated Marketing and Communications Healthcare Expert to Lead the Firm’s Legacy Operating Company into a New Era of Transformation

San Francisco, April 10, 2018 –(BUSINESS WIRE)– — W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, today announced that Angela Gillespie has been named President, W2O wcg. She will have responsibility for the overall operations of W2O wcg, which specializes in the full spectrum of paid, earned, shared and owned marketing and communications as an agency-of-record for clients across the healthcare industry continuum. Gillespie will report to Jennifer Gottlieb, recently named President of W2O.

Gillespie is a boomerang to W2O having previously run the San Francisco office and the West Coast Healthcare Practice for several years. She rejoined the firm in 2016 after a five-year hiatus where she worked in-house as a senior marketing professional for several leading large-cap and early-stage healthcare companies. She has over 20 years of experience in strategic healthcare marketing communications and has created market-changing programs for more than 100 of the industry’s top healthcare innovators. Gillespie is a noted expert at translating complex clinical and technical information in a meaningful way that drives audience engagement and elicits a desired response. Her experience cuts across the entire healthcare ecosystem, as she has supported payer and provider networks, pharmaceutical, device and diagnostic companies, and consumer health initiatives.

“Angela took a leap mid-way through her career, evolving her skill set to become today’s necessary hybrid marketing and communications professional. Her channel-agnostic expertise, coupled with her vision and conviction to building a consultancy rooted in a foundation of measurable analytics for our clients, specifically in healthcare, is essential to accelerating W2O wcg growth and exceeding client expectations,” said Jennifer Gottlieb, President of W2O. “Angela is a formidable and well-regarded force in healthcare, and her appointment to lead W2O wcg is a natural next step in the evolution of the firm.”

Prior to rejoining the W2O family, Gillespie served as Vice President of Marketing for NeuWave Medical (acquired by J&J) and Senior Market Development Leader for Covidien’s Peripheral and Venous Vascular Business divisions.

“As we continue to see the lines of marketing and communications blur, I am thrilled to be building a team of integrated communications and marketing professionals operating as an agency-of-record for the top healthcare companies globally,” said Gillespie. “It is essential that we help our clients navigate all sides of the strategy, marketing and communications mix in a digital world to provide best-in-class solutions that can measurably overcome complex business challenges today.”

Gillespie received a Master’s degree in communication management with an emphasis in strategic marketing from the Annenberg School at the University of Southern California and a Bachelor’s degree in speech communication and public relations from the University of Alabama. She was recently named “Outstanding Alumna, Communication Studies” by The University of Alabama’s College of Communication and Information Sciences.

Read more about Gillespie’s vision in her blog post here.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them – across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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— Sustained performance driven by consistent focus on digital marketing and communications innovation, client delivery excellence and entrepreneurial talent development —

SAN FRANCISCO–(BUSINESS WIRE)–W2O, an integrated network of complementary analytics-driven digital, marketing and communications firms, reported another year of double-digit revenue growth with a 17.6% increase in revenue to $144.3 million in 2017, up from $122.7 million in 2016. All of this growth was organic and in large part due to the successful integration of three consecutive acquisitions made in late 2016: PureMarketeching and Sentient.

“We had another breakthrough year in 2017 exceeding our revenue target and improving in key areas of efficiency, profit margin, talent development and client service,” said Founder and CEO Jim Weiss.“Our rapid growth and expansion has bucked industry norms and trends as a result of providing more and more offerings that our clients are demanding and giving our staff more opportunities to unlock their inner entrepreneur.”

Of particular note over the past year, W2O’s digital marketing and advertising capabilities and corresponding revenues have increased significantly due to:

  • Winning several new advertising and digital AOR assignments;

— Sustained performance driven by consistent focus on digital marketing and communications innovation, client delivery excellence and entrepreneurial talent development —

SAN FRANCISCO–(BUSINESS WIRE)–W2O, an integrated network of complementary analytics-driven digital, marketing and communications firms, reported another year of double-digit revenue growth with a 17.6% increase in revenue to $144.3 million in 2017, up from $122.7 million in 2016. All of this growth was organic and in large part due to the successful integration of three consecutive acquisitions made in late 2016: PureMarketeching and Sentient.

“We had another breakthrough year in 2017 exceeding our revenue target and improving in key areas of efficiency, profit margin, talent development and client service,” said Founder and CEO Jim Weiss.“Our rapid growth and expansion has bucked industry norms and trends as a result of providing more and more offerings that our clients are demanding and giving our staff more opportunities to unlock their inner entrepreneur.”

Of particular note over the past year, W2O’s digital marketing and advertising capabilities and corresponding revenues have increased significantly due to:

  • Winning several new advertising and digital AOR assignments;
  • Continued expansion of its paid media and search offerings which now comprise nearly 40 people and growing;
  • Proprietary integrated paid, earned, shared and owned (PESO) analytics capabilities that inform strategy, creative execution and media campaigns; and
  • A unique results-driven approach that help our clients measure the impact of their campaigns on their business KPI’s.

The firm also expanded into some key new practice areas, strengthened its board of directors and enhanced its management team by adding the following senior leaders:

  • John Johnson, Veteran biopharma executive (W2O BOD member)
  • Charlene Prounis, Healthcare marketing & communications leader (W2O BOD member)
  • Mary Corcoran, President of W2O twist, formerly of Edelman
  • Rita Glaze, Practice Leader, Value and Access, formerly of Edelman
  • Michael Spitz, Practice Leader, Strategy, formerly of Klick Health
  • Dominic Viola, Managing Director, Client Service, formerly at FCBCURE
  • Chuck Hemann, Managing Director, Analytics, formerly of Intel
  • Marie DiFrancesco, Managing Director, Corporate/Strategy, formerly of Cohn & Wolfe
  • Ujwal Pyati, PhD – Practice Leader, Scientific Strategy, formerly of McCann
  • Ariel Gonzalez – Practice Leader, Government Policy & Relations, formerly of Podesta Group

“We attribute our success to staying true to our mission of Becoming the Best by recruiting and developing our talent throughout the marketing, digital, and communications spectrum to do outstanding work, innovating with clients and working in partnership with them to gain ’unfair advantage’ in the marketplace,” added Jennifer Gottlieb, recently appointed President of W2O. “At the core is our pursuit to perfect the art of Marketing ScienceTM which has dual meanings. First, we focus on partnering with organizations whose science is changing the future of many industries and fields, most notably healthcare and technology, and where those industries increasingly intersect. Secondly, it is how we approach corporate relevance through a marketing and communications lens, led by real-time analytics and insights to more precisely identify, connect with, and activate stakeholders and influencers to drive business goals and sustained results for clients.”

Additional notable accomplishments over the last 12 months include the following:

  • Partnered with Techonomy to broaden its networks and ensure W2O’s clients are well-informed on how technology is transforming all industries – especially in the digital age.
  • Continued to invest in an innovative diversity healthcare communications effort with the LAGRANT Foundation. The partnership includes fellowships, in-office trainings and Jim Weiss’s seat on the LAGRANT board.
  • Named one of MM&M’s top 100 agencies and one of top eight agency networks.
  • Finalist as “Digital Agency of the Year” by the Holmes Report.
  • Recognized for over 40 new creative and digital awards.
  • Became corporate member of the Healthcare Businesswoman’s Association (HBA) demonstrating commitment to/support of the success of women leaders at our firm.
  • Rolled out our industry leading 4th Trimester program to address an unmet need for new working parents. The program focuses on private coaching pre and post-return to help parents deal with challenges like work/life integration, help with child care, etc.
  • Grew W2O’s proprietary MDigitalLife (MDL) online health ecosystem influencer database to nearly a million individuals and organizations worldwide. The MDL team now serves all of the 10 largest global pharmaceutical companies and 18 of the top 25.
  • Launched our Relevance Model and Index, a corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands.
  • Expanded our six year partnership with Syracuse University and the Newhouse School through the W2O Center for Social Commerce. The Center has hosted the CCOs of Chevron, IBM, and General Motors, among others; introduced a new joint internship program with Medtronic and W2O Group; and named student Ambassadors to work in the firm throughout the year. Over 1,000 students have participated in the Center’s program and events. In addition, W2O founder/CEO, Jim Weiss, was named to SU Newhouse Advisory Board.
  • Launched the W2O What2Know podcast which spotlights innovative industry leaders.
  • Supported the launch of Chuck Hemann’s latest book, Digital Marketing Analytics, and Bob Pearson’s third book, Countering Hate, which comes out next week at SXSW.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven digital marketing and communications firms focused on integrated business solutions for some of the world’s most innovative companies and products. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O employs proprietary analytics models, methodologies and approaches to design precise communications and marketing strategies, engagement and activaiton that delivers sustained business results.

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Industry Veteran to Partner with Founder and CEO Jim Weiss and Leadership Team to Drive State-of-the-Art Firm on Its Next Evolutionary Phase

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, today announced the appointment of Jennifer Gottlieb to President. In this newly created role, she will have responsibility for three operating companies — W2O wcg, W2O twist and W2O pure. Gottlieb will continue to report to Founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation and marketing.

This move will expedite scaling and enable Weiss to focus on continued growth, both in the U.S. and EMEA, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.

Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. She has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the U.S. and

Industry Veteran to Partner with Founder and CEO Jim Weiss and Leadership Team to Drive State-of-the-Art Firm on Its Next Evolutionary Phase

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, today announced the appointment of Jennifer Gottlieb to President. In this newly created role, she will have responsibility for three operating companies — W2O wcg, W2O twist and W2O pure. Gottlieb will continue to report to Founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation and marketing.

This move will expedite scaling and enable Weiss to focus on continued growth, both in the U.S. and EMEA, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.

Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. She has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the U.S. and Europe. She has served in a number of leadership roles at W2O, most recently as Chief Operating Officer and Head of Client Service. Previously, she led W2O wcg and W2O twist [bio].

“Jenn’s steady leadership, easy communication style, sense of fun, camaraderie and above all, her unwavering attention to client service and satisfaction have made us what we are today,” said Weiss, who founded the firm 17 years ago and has led its growth and expansion as one of the most agile, forward-thinking marketing and communications firms in the world. “She embodies our ‘Why’ completely and has earned the respect of all of us and the industry because she ‘makes it happen’ with an unusual mix of gritty, roll-up-your sleeves determination and guts combined with class, humor and partnership. With remarkable 50 percent growth in revenue and people over just the last two years, this is the first of many moves we need to make in order to healthily scale and evolve to best meet client needs, and to create entrepreneurial running room and growth opportunities for talent across the firm.”

Gottlieb’s appointment comes at an important time in the firm’s evolution as it continues double-digit growth expected to exceed $150 million in revenue and 750 people in 2018. W2O also continues to broaden its client base and capabilities, attract talent, and redefine its portfolio for a digital world to reflect the shifting expectations of brands, employees and consumers. The firm’s success is based on a client-centric, one P&L operating model and an analytics-driven, digital-first mentality, all of which results in providing the right capabilities, strategies and talent to every client situation.

“I’m extremely excited to work with Jim and our A-team of leaders, clients and amazing people to take W2O to the next level of quality and achievement,” said Gottlieb. “It’s been an incredible journey that feels like it’s only just beginning. We will maintain our focus on doing the best work with the best people for the best clients, and I truly believe the best is yet to come.”

Gottlieb serves on the board of the AMIB, an organization dedicated to developing assisted living facilities for the multiple-impaired and blind. She is a corporate member of the Healthcare Business Women’s Association (HBA), a member of the Public Relations Society of America, and a volunteer for the American Diabetes Association and the North Shore Autism Circle.

She was honored in 2017 as one of PR Week’s Hall of Femme PR Champions. Before joining W2O Group in 2006, Gottlieb was Director of the Healthcare Practice at Cohn & Wolfe, a WPP agency. She held positions at Makovsky, Edelman and Golin/Harris earlier in her career.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes WCG, Twist, Pure, Marketeching and Sentient. For more information, please visit www.w2ogroup.com.

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Contacts

W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Techonomy, known for hosting some of the world’s top tech-related events, today announced a strategic relationship with W2O Group, a network of analytics-driven, digital-first marketing and communications firms. Working with W2O, Techonomy aims to broaden its growing network of business executives, academics, and government representatives and expand the influence of its highly-curated conversations.

“W2O and Techonomy both place a premium on how technology is fundamentally redefining relationships across the business and social spectrum,” said Jim Weiss, Founder and CEO of W2O Group. “Our partnership aligns two future-first organizations driving brands to better thrive in a high-velocity marketplace by ensuring they are conducting business in an agile, vibrant manner. Further, W2O and Techonomy’s deep expertise at the intersection of health and technology will mutually benefit both organizations.”

With extensive analytics and content strategy expertise, W2O will focus on amplifying Techonomy’s editorial and video content operations while providing media relations support at Techonomy events and throughout the year. Techonomy will also work with W2O and its clients to help them better understand how technology is transforming all industries, with a focus on the tech and health sectors.

To celebrate the new partnership, the companies

NEW YORK & SAN FRANCISCO–(BUSINESS WIRE)–Techonomy, known for hosting some of the world’s top tech-related events, today announced a strategic relationship with W2O Group, a network of analytics-driven, digital-first marketing and communications firms. Working with W2O, Techonomy aims to broaden its growing network of business executives, academics, and government representatives and expand the influence of its highly-curated conversations.

“W2O and Techonomy both place a premium on how technology is fundamentally redefining relationships across the business and social spectrum,” said Jim Weiss, Founder and CEO of W2O Group. “Our partnership aligns two future-first organizations driving brands to better thrive in a high-velocity marketplace by ensuring they are conducting business in an agile, vibrant manner. Further, W2O and Techonomy’s deep expertise at the intersection of health and technology will mutually benefit both organizations.”

With extensive analytics and content strategy expertise, W2O will focus on amplifying Techonomy’s editorial and video content operations while providing media relations support at Techonomy events and throughout the year. Techonomy will also work with W2O and its clients to help them better understand how technology is transforming all industries, with a focus on the tech and health sectors.

To celebrate the new partnership, the companies will host a reception on Wednesday, January 10th at the 2018 Consumer Electronics Show.

“We’ve worked with W2O at SXSW Interactive and CES in the past, and been very impressed with its team, its understanding of technology, and its capabilities,” said Josh Kampel, President of Techonomy. “As we now begin to further grow our content and publishing business, we sought a partner who could help us better understand our community’s online behavior as well as assist us in developing strategies to reach and engage new audiences.”

Techonomy provides guidance to business leaders on how tech is transforming business and society. It publishes highly-regarded editorial content and hosts two annual invitation-only thought leadership events. At Techonomy 2016, Mark Zuckerberg said it was a crazy idea that fake news on Facebook affected the election; Aetna CEO Mark Bertolini said he wanted to turn drugstores into “Apple stores for health” just weeks before the CVS merger announcement; and venture capitalist Fred Wilson explained that a blockchain-based system is the only way to undermine the hegemony of today’s top social platforms.

The company was founded by David Kirkpatrick, a highly-respected technology commentator and former Fortune editor. He is the author of the bestselling The Facebook Effect: The Inside Story of the Company that is Connecting the World and a contributing editor on Bloomberg Television.

About Techonomy Media

Techonomy is a media company with a mission: to elevate the dialogue about the central role of technology and innovation in social and economic progress. Through events, daily editorial coverage and video content, Techonomy seeks to accelerate progress and productivity in business and society. For more information, visit www.techonomy.com.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O is built on insight integration, a strategic approach based on unearthing transformative insights and integrating them —across all marcom disciplines—for our clients’ brands. The goal is to create Unfair Advantage for our clients who face dramatic challenges in a shifting environment by following the right data to get to the solution. The right data clarifies your audience, what matters to them, and where your brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver sustained business results. W2O’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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Adds Three Senior Hires to Grow Beyond 20 People, Moving to Larger Space in West Loop Area

CHICAGO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today the appointment of three senior executives in its growing Chicago office. Jeff Burnett has joined the company as Practice Leader, Health and Wellness; Donna Duncan has joined as Group Director, Healthcare; and Chuck Hemann has rejoined the firm as Managing Director, Analytics.

“Our Midwest presence has grown exponentially over the past couple of years as we have partnered with formative clients and partners”

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“Our Midwest presence has grown exponentially over the past couple of years as we have partnered with formative clients and partners,” said Jim Weiss, Founder and CEO of W2O Group. “The addition of Jeff and Donna strengthens our Healthcare Practice and offering, and Chuck’s expertise in digital marketing analytics will make our unparalleled offering in this area even stronger.”

Managing Director Jessica Carlson has led the Chicago office expansion since 2015, which has resulted in an increase in staff to more than 20 professionals. Burnett, Duncan and Hemann join a diverse group of professionals focused on executing integrated marketing and communications

Adds Three Senior Hires to Grow Beyond 20 People, Moving to Larger Space in West Loop Area

CHICAGO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today the appointment of three senior executives in its growing Chicago office. Jeff Burnett has joined the company as Practice Leader, Health and Wellness; Donna Duncan has joined as Group Director, Healthcare; and Chuck Hemann has rejoined the firm as Managing Director, Analytics.

“Our Midwest presence has grown exponentially over the past couple of years as we have partnered with formative clients and partners”

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“Our Midwest presence has grown exponentially over the past couple of years as we have partnered with formative clients and partners,” said Jim Weiss, Founder and CEO of W2O Group. “The addition of Jeff and Donna strengthens our Healthcare Practice and offering, and Chuck’s expertise in digital marketing analytics will make our unparalleled offering in this area even stronger.”

Managing Director Jessica Carlson has led the Chicago office expansion since 2015, which has resulted in an increase in staff to more than 20 professionals. Burnett, Duncan and Hemann join a diverse group of professionals focused on executing integrated marketing and communications programs for healthcare, technology and consumer clients — all informed and measured by the firm’s leading analytics and insights.

The new Chicago office, which is being built to accommodate current and future growth of the team, is located in the booming Fulton Market District in the West Loop.

Burnett, an industry veteran, has more than 20 years of experience providing communications support to healthcare and consumer packaged goods companies for prescription and OTC drugs and consumer brands. Prior to joining W2O, he was Executive Vice President at Edelman. Burnett will build out the firm’s offering in the health and wellness category for existing clients and new business prospects.

Duncan has nearly 20 years of healthcare communications experience. Previously, she was a Senior Vice President at Edelman, where she worked with health and wellness clients across several areas, including associations, pharmaceuticals, hospitals and consumer packaged goods. Duncan will lead W2O Group’s integrated teams in delivering strategy-first campaigns that optimize the appropriate mix of earned and paid media, influencers, partnerships and events.

Hemann rejoins W2O from Intel, where he was Director of Digital Analytics, managing paid media, web, search and social analytics programs globally. He will lead W2O’s paid media and digital analytics offering. Over the last 14 years, Hemann has provided strategic counsel to clients on a variety of topics including social media, online reputation and crisis communications. He is also an author and frequent lecturer on digital communications and analytics globally.

To learn more about W2O’s Chicago office and its recent senior hires, read an interview here.

About W2O Group
Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O is built on insight integration, a strategic approach based on unearthing transformative insights and integrating them—across all marcom disciplines—for our clients’ brands. The goal is to create Unfair Advantage for our clients who face dramatic challenges in a shifting environment by following the right data to get to the solution. The right data clarifies your audience, what matters to them, and where your brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver sustained business results. W2O’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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SAN FRANCISCO–(BUSINESS WIRE)–Jim Weiss, Founder and CEO of W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, has been appointed to the Newhouse Advisory Board at Syracuse University. Lorraine Branham, Dean of the Newhouse School, cited Weiss’ leadership and vision in the communications field, his commitment to Newhouse and Syracuse University, his work on behalf of students, and his expertise in today’s digital world as factors in his appointment to the Advisory Board.

“he’s a standout entrepreneur and thought leader because he sees the world in unique ways and always finds the opportunity and the good that’s there.”

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The Newhouse Advisory Board supports the dean, faculty and staff in their efforts to make the Newhouse School the country’s leading institution for education and research in the field of communications. Weiss joins an impressive group of leaders who represent organizations and brands ranging from American Express, Hyatt, Univision, Comcast, P&G, NBC Universal and Forbes Media to Bloomberg, among others.

“I’m honored and excited to be working with such an impressive group of professionals who are dedicated to ensuring that students receive the highest quality education to guide them in their careers and lives,” said 

 

SAN FRANCISCO–(BUSINESS WIRE)–Jim Weiss, Founder and CEO of W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, has been appointed to the Newhouse Advisory Board at Syracuse University. Lorraine Branham, Dean of the Newhouse School, cited Weiss’ leadership and vision in the communications field, his commitment to Newhouse and Syracuse University, his work on behalf of students, and his expertise in today’s digital world as factors in his appointment to the Advisory Board.

“he’s a standout entrepreneur and thought leader because he sees the world in unique ways and always finds the opportunity and the good that’s there.”

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The Newhouse Advisory Board supports the dean, faculty and staff in their efforts to make the Newhouse School the country’s leading institution for education and research in the field of communications. Weiss joins an impressive group of leaders who represent organizations and brands ranging from American Express, Hyatt, Univision, Comcast, P&G, NBC Universal and Forbes Media to Bloomberg, among others.

“I’m honored and excited to be working with such an impressive group of professionals who are dedicated to ensuring that students receive the highest quality education to guide them in their careers and lives,” said Weiss. “Dean Branham and the entire Newhouse School represent the very best in our profession, and their tireless efforts in keeping Newhouse the standard by which all educational institutions are measured is a testament to their commitment.”

In November 2017, W2O Group and the Newhouse School celebrates the five-year anniversary of the W2O Newhouse Center for Social Commerce, which was established by Jim (Newhouse ’87) and Audra Weiss (Whitman ’87) to provide students and faculty with the information, tools and guidance to successfully establish a career in today’s social and digital reality. Since its inception, the Center has impacted more than 1,000 students.

In addition to Newhouse Advisory Board appointment, Weiss has recently been included in the PRWeek and Medical Marketing & Media’s (MM&M) prestigious, “Health Influencer 50” list, recognizing his deep involvement in the healthcare industry.

In providing a tribute to Weiss on the MM&M recognition, Maria Russell, director of executive education and co-director of the W2O Newhouse Center for Social Commerce at Syracuse University said, “he’s a standout entrepreneur and thought leader because he sees the world in unique ways and always finds the opportunity and the good that’s there.”

About the S.I. Newhouse School of Public Communications

Widely regarded as the nation’s leading communications school, the Newhouse School at Syracuse University is engaged in industry partnerships and ongoing academic development that prepare students and faculty to address the issues of today’s rapidly changing media landscape. Newhouse embraces virtually every known form of information dissemination — from print and broadcast journalism, to social media and online communication, to advertising and public relations, to photography and film. Faculty members come primarily from the profession and are skilled at teaching and research. Students are among the best in the country, having secured a place in the class through a highly competitive admissions process. Upon graduation, they become part of a large, loyal and highly accomplished group of alumni — individuals who are shaping the future of public communications across the globe.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O is built on insight integration, a strategic approach based on unearthing transformative insights and integrating them — across all marcom disciplines — for our clients’ brands. The goal is to create Unfair Advantage for our clients who face dramatic challenges in a shifting environment by following the right data to get to the solution. The right data clarifies your audience, what matters to them, and where your brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver sustained business results. W2O’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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Offering will help marketers and communicators better connect with customers, employees and shareholders beyond typical reputational scores

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, today unveiled the W2O Group Relevance Model and Index, a new corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands. It is based on a proprietary algorithm that integrates key digital signals (e.g., interest, engagement and amplification) with key stakeholders in the ecosystem (e.g., customers, employees, financial community, policy makers) to determine how connected and engaged brands are with their markets.

“Being relevant today means aligning interests and purpose for shared success,” said Jim Weiss, founder and CEO of W2O Group. “Relevanceis about consistency of behavior vs. consistency of message or communications.”

The Relevance Model provides a decision-making protocol to marketers and communicators seeking to connect consistently and authentically on multiple levels with key audiences. It covers areas that are meaningful to an organization’s business, core purpose and strategic direction, as well as areas that are meaningful to its audiences. The Relevance Model provides a framework for

Offering will help marketers and communicators better connect with customers, employees and shareholders beyond typical reputational scores

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, today unveiled the W2O Group Relevance Model and Index, a new corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands. It is based on a proprietary algorithm that integrates key digital signals (e.g., interest, engagement and amplification) with key stakeholders in the ecosystem (e.g., customers, employees, financial community, policy makers) to determine how connected and engaged brands are with their markets.

“Being relevant today means aligning interests and purpose for shared success,” said Jim Weiss, founder and CEO of W2O Group. “Relevanceis about consistency of behavior vs. consistency of message or communications.”

The Relevance Model provides a decision-making protocol to marketers and communicators seeking to connect consistently and authentically on multiple levels with key audiences. It covers areas that are meaningful to an organization’s business, core purpose and strategic direction, as well as areas that are meaningful to its audiences. The Relevance Model provides a framework for discerning relevance at the corporate level and a roadmap for improving relevance in key dimensions important to the business.

“The biggest challenge for organizations that want to increase their relevance is to move from a media coverage/broadcast communications model to one that reflects the rise of influence as a means of opinion formation and brand affinity,” said Gary F. Grates, principal at W2O Group and an architect of the Relevance Model. “Today, given the social and digital nature of business, relevance is the new reputation.”

“Fortunately, communicators and marketers now have an unprecedented ability to provide audiences with content they find interesting and valuable, utilizing analytics to track impact –what they search, click-on, spend time on, talk about and share,” said Rob Jekielek, managing director, corporate analytics, at W2O, who designed the Relevance Model. “New analytics approaches now make it possible to more precisely understand how to create the right stories and experiences, in the right places, to spark deeper audience engagement and action.”

About the W2O Group Relevance Model and Index

The Relevance Model begins with a comprehensive understanding of an organization’s audience reality and then dissects interests, networks, communities and topics into a relatable data set that can be assimilated and acted upon in real time. It provides a unique approach for connecting the dots between social/digital analytics and traditional stakeholder market research to identify unique integrated insights, as well as key risks and opportunities.

The Relevance Model is built on Interest (organic search), Engagement (content and social media) and an organization’s customer stakeholder ecosystem, which includes customers, prospects, policy makers, employees and consumers.

For detailed information about the Relevance Model, as well as which of the largest, most disruptive companies operating in the United States rate highly on the Index and are most relevant, read Gary Grates’ blog post.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O is built on insight integration, a strategic approach based on unearthing transformative insights and integrating them —across all marcom disciplines—for our clients’ brands. The goal is to create Unfair Advantage for our clients who face dramatic challenges in a shifting environment by following the right data to get to the solution. The right data clarifies your audience, what matters to them, and where your brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver sustained business results. W2O’s network includes WCGTwist MktgPure, Marketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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Digital MarCom Firm Scales Fully-Integrated Offering to Over 150 People

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Sentient, a digital marketing and communications firm grounded in analytics and insights, announced today the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

Viola brings 20 years of healthcare experience and joins from FCBCURE, where he served as EVP, Group Management Director. He will be based in the Morristown office. Spitz, an industry veteran with diverse career experience, joins the company from Klick Health, where he served as VP of Strategy. Previously, he was SVP of Digital Health at Edelman. He will be based in the New York office.

Since joining forces with W2O Group about eight months ago, we have experienced tremendous growth and strengthened our leadership team to support it with industry veterans, including Dom and Mike, both of whom I’ve had the pleasure of working with over the past decade,” said Adam Cossman, President of Sentient and W2O Group’s Chief Digital Officer. “Sentient is naturally evolving from a purely digital firm into a full-service integrated marketing and communications

Digital MarCom Firm Scales Fully-Integrated Offering to Over 150 People

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Sentient, a digital marketing and communications firm grounded in analytics and insights, announced today the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

Viola brings 20 years of healthcare experience and joins from FCBCURE, where he served as EVP, Group Management Director. He will be based in the Morristown office. Spitz, an industry veteran with diverse career experience, joins the company from Klick Health, where he served as VP of Strategy. Previously, he was SVP of Digital Health at Edelman. He will be based in the New York office.

Since joining forces with W2O Group about eight months ago, we have experienced tremendous growth and strengthened our leadership team to support it with industry veterans, including Dom and Mike, both of whom I’ve had the pleasure of working with over the past decade,” said Adam Cossman, President of Sentient and W2O Group’s Chief Digital Officer. “Sentient is naturally evolving from a purely digital firm into a full-service integrated marketing and communications firm that can do much more than ever for our clients.”

Sentient, by expanding its portfolio of services to include strategy, analytics, advertising, and social and paid media, is creating a fully-integrated marketing and communications offering born from its digital heritage and integrating its and W2O’s proprietary analytics at all phases. It now boasts more than 150 full-time people dedicated to providing its own and other W2O Group operating company clients with an end-to-end solution set to address their most challenging and opportunistic business situations.

“Sentient has been awarded several major full-service, agency of record assignments this year spanning advertising, digital, paid media and social programs,” added Jim Weiss, Founder and CEO of W2O Group. “These wins are supported and fueled by the W2O model, which is rooted in analytics-driven insights that inform marketing and communications strategy and programming.”

To learn more about Dominic Viola and Michael Spitz, read the interview here.

About Sentient

Since 2008, Sentient has provided services to clients in diverse industries, including life sciences, financial services and consumer packaged goods. Sentient is now a part of the W2O Group, an independent, global network of marketing, analytics and communications firms delivering innovative integrated business solutions for the world’s leading companies and brands. For more information on Sentient, please visit besentient.com.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digital marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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Ex-Edelman Leader to Direct Growth and Evolution of One of W2O’s Largest Firms

Annalise Coady to Focus on Building W2O’s EMEA Presence

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Mary Corcoran, formerly chief operating officer (COO) of Edelman’s New York office, will join the firm as president of Twist, the second largest firm in the W2O Group network.

Corcoran made critical contributions in a diverse set of roles over the last decade of exponential growth at Edelman, the largest independent firm in the industry. Before becoming COO in the agency’s New York office, she was part of the team that ran and built the digital practice of Edelman West to over $30 million. She specializes in building business, nurturing teams and working cross-functionally to deliver optimized client solutions and experiences.

“Mary is a veteran steeped in digital communications who will strengthen Twist while adding another dimension to our overall W2O leadership team,” said W2O Founder and CEO Jim Weiss. “With experience across B2B and consumer tech, healthcare and other segments, she is the kind of true-blue integrated marketer we are cultivating

Ex-Edelman Leader to Direct Growth and Evolution of One of W2O’s Largest Firms

Annalise Coady to Focus on Building W2O’s EMEA Presence

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Mary Corcoran, formerly chief operating officer (COO) of Edelman’s New York office, will join the firm as president of Twist, the second largest firm in the W2O Group network.

Corcoran made critical contributions in a diverse set of roles over the last decade of exponential growth at Edelman, the largest independent firm in the industry. Before becoming COO in the agency’s New York office, she was part of the team that ran and built the digital practice of Edelman West to over $30 million. She specializes in building business, nurturing teams and working cross-functionally to deliver optimized client solutions and experiences.

“Mary is a veteran steeped in digital communications who will strengthen Twist while adding another dimension to our overall W2O leadership team,” said W2O Founder and CEO Jim Weiss. “With experience across B2B and consumer tech, healthcare and other segments, she is the kind of true-blue integrated marketer we are cultivating as we strive to become the best for our people and our clients, and to redefine the modern communications and marketing firm for the digital age.”

Annalise Coady, who served as Twist president over the last two years, will focus on growth in the EMEA region as president of W2O-EMEA, based in the London office, which has grown to more than 50 people during her tenure.

“To fully capitalize on what we see as a major opportunity to serve our clients’ increasing international needs, Annalise will work in close partnership with our operating companies and global practice and client leaders to focus on building our capabilities and offices in the EMEA region, where we expect accelerated growth over the next few years,” added Weiss.

To learn more about Mary Corcoran and Twist, read the interview here.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary analytics and insights driven, digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement efforts that deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.
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Contacts

W2O Group
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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