CommonSense Blog

W2O Group Strengthens Board of Directors with Healthcare Industry Veterans John H. Johnson and Charlene Prounis to Accelerate Evolution and Scaling

By W2O Group | Apr 24, 2017

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today that veteran biopharma executive John H. Johnson and healthcare marketing and communications leader Charlene Prounis have joined its board of directors. “John and Charlene immediately bring complementary business insights, industry access, network exposure and unmatched expertise that can help […]

W2O Group Appoints Eric M. Bacolas Chief People Officer to Support Integration and Scaling

By W2O Group | Apr 06, 2017

Move to More Closely Link Culture and Performance with Motivating Workforce as Firm Grows SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today the appointment of Eric M. Bacolas as Chief People Officer. He joins W2O Group from Conductor, a growth-stage, marketing technology start-up. Before that, he was […]

W2O Group Reports Breakout Year in 2016 Business Results

By W2O Group | Mar 09, 2017

Firm Completes Key Acquisitions; Focus on Client Service, Integration and Developing Talent as it Looks Ahead SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary digital, marketing, and communications firms, reported a record year in 2016, with a $30 million increase in revenue to $122.7 million from $92.2 million* in 2015. “2016 was an incredible year […]

W2O Group Acquires Sentient Interactive

By W2O Group | Dec 08, 2016

Newest Partner Strengthens Capabilities in Integrated Digital Media and Analytics, Strategy and Campaign Execution  Establishes Key Presence in New Jersey and Strengthens Health and Global Brands Offerings  SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Group, an integrated network of complementary analytics and digitally-oriented marketing and communications firms, today announced the acquisition of Sentient Interactive. This award-winning […]

W2O Group Acquires Marketeching Solutions

By W2O Group | Nov 07, 2016

Fast-growing Firm Deepens Research, Analytics and Strategic Capabilities in Core Healthcare and Life Sciences Business SAN FRANCISCO & NEW HOPE, Pa.–(BUSINESS WIRE)–W2O Group, a network of complementary digital, marketing and communications firms, today announced the acquisition of Marketeching Solutions, LLC, a leading research and social listening consultancy focused in healthcare and life sciences. “Marketeching is […]

W2O Group Launches Executive Development Offering Designed to Improve Communications and Organizational Clarity

By W2O Group | Oct 25, 2016

Award-winning journalist/senior advisor Mike Huckman and team to counsel executives in corporate messaging, organizational positioning and strategy articulation SAN FRANCISCO & WILMINGTON, N.C.–(BUSINESS WIRE)–W2O Group, a network of complementary, integrated digital, communications and marketing firms, today announced the formation of a new executive development offering. Called Connect, the offering is designed to improve leadership capabilities, […]

W2O Group Appoints Richard Neave Chief Financial Officer

By W2O Group | Sep 21, 2016

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary analytics-directed, digitally-oriented marketing and communications firms, announced today the appointment of Richard Neave as Chief Financial Officer (CFO). Neave joins from Huntsworth Health where he was global CFO, and will report to W2O Founder and CEO Jim Weiss. Neave is replacing Tony Esposito, who has been CFO […]

W2O Group Analytics Research to be Featured at ESOMAR Congress 2016

By W2O Group | Sep 15, 2016

Digital Predictive Analytics Shakes up Market Research SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary integrated marketing and communications firms powered by analytics and insights, announced today that its predictive analytics research will be featured at ESOMAR Congress 2016 in New Orleans. ESOMAR, a global organization with 4,000 members in 100 countries, facilitates improved research […]

W2O Group Appoints Emily Poe Global Practice Leader of Healthcare Communications

By W2O Group | Sep 13, 2016

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary integrated marketing and communications firms powered by analytics and insights, announced today that it has named Emily Poe Global Practice Leader of Healthcare Communications to further solidify the company’s industry-leading position in healthcare. Poe was one of the early members of the W2O team from 2008 to […]