Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, discusses what it takes to counter acts of terror, his own podcast, #W2OSXSW, and The Boss. Take a listen below.  Don’t miss an episode of What2Know, subscribe to our podcast on iTunes, Stitcher or Spotify! If you’re interested in …

Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, discusses what it takes to counter acts of terror, his own podcast#W2OSXSW, and The Boss. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

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It’s clear the world of digital health is innovating and evolving at an incredibly rapid rate. In order for the industry to continue to excel, leveraging data to improve patient outcomes is paramount. This week’s guest understands this implicitly and was kind enough to sit down and chat with me during the Health Evolution Summit. …

It’s clear the world of digital health is innovating and evolving at an incredibly rapid rate. In order for the industry to continue to excel, leveraging data to improve patient outcomes is paramount. This week’s guest understands this implicitly and was kind enough to sit down and chat with me during the Health Evolution Summit.

Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you’ll never guess which world record he broke in college. Take a listen below.


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If you’re interested in learning about W2O, check out our About and Healthcare page.

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Healthcare and technology undoubtedly are closely tied. So much so, that their relation to one another will be key in each industries’ future. This week Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, and Professor, joins What2Know to discuss. The fusing of #health and #tech, @American_Heart, and jazz – these are a few passions of …

Healthcare and technology undoubtedly are closely tied. So much so, that their relation to one another will be key in each industries’ future. This week Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, and Professor, joins What2Know to discuss.

Dr. Lee and I chat about the connection between health and tech, the American Heart Association, bond over our love for food, plus find out what music he listens to in the operating room. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare pages.

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What does the future hold? How will our health impact our lifestyle? What role will video games play? How will we monitor screen time and smartphone hygiene?  Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, joins What2Know to discuss. From video games to health to screen time, @iftf’s Bob Johansen, discusses the future …
What does the future hold? How will our health impact our lifestyle? What role will video games play? How will we monitor screen time and smartphone hygiene?  Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, joins What2Know to discuss.

During our chat we discuss all things related to the future, his latest book, spirituality, and his recent love of Arcade Fire and Imagine Dragons. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

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Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. This week Glen sits down with host, Aaron Strout, to share his wealth of knowledge …

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition.

This week Glen sits down with host, Aaron Strout, to share his wealth of knowledge and the role we can all play. Plus, he dives into his passion for tea and Bruce Springsteen. Take a listen below.


If you’re interested in learning about W2O, check out our About or Healthcare pages.

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Creating branded content well requires that you serve two masters, both the brand and the audience. However, if you’re able to create something that adds value for both, you’re really doing something special. This week’s guest, Otto Bell, Chief Creative Officer, CNN’s Courageous, not only understands this, but has become a true expert.

I had the pleasure of sitting down with Otto after he spoke on one of our panels during SXSW. His panel explored how content is the next jump after advertising, the room was packed, the content was inspiring, and the dialogue was incredibly valuable. I think you’ll enjoy hearing from Otto as much as I did.

We unpack how to create content that is rich in emotion,  sensitive and thoughtful, but also explains and deepens someone’s understanding of how company is making a tangible difference. Plus, who doesn’t like talking about Van Morrison? Take a listen below.


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If you’re interested in learning about W2O, check out our About page. 

Want to know more about what we do at SXSW? Check out our recap page.

In order to advocate for your brand you must understand it, once you understand it, loving it most likely will follow. This week’s guest Adam Rosenberg, Brand Engagement Manager of PR & Digital Content at Kingsford Charcoal, has done this time and time again during his career.

During our chat, Adam and I discussed how he’s worked to understand brands, how that’s made him a strong advocate, our mutual affinity for grilling, and Pearl Jam. Take a listen below.


 If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Knowsubscribe to our podcast!

Healthcare is nuanced, complex, and rapidly evolving. What does this combination mean for how the industry is evolving and being reshaped? This week’s guest Karen Ignagni, CEO & President of EmblemHealth, lends her expertise on the subject.

Karen is incredibly well versed in the health space, from being one of America’s top health insurance lobbyist to her current role at EmblemHealth, she understands the plethora of influences involved with healthcare. During our chat she discusses how the story of healthcare is being rewritten, the nuances of the system, and America’s favorite pastime. Take a listen below.


 If you’re interested in learning about W2O, check out our About or Healthcare pages. Don’t miss an episode of What2Know, subscribe to our podcast!

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business shares on this week’s episode.

Takeda is a client of our firm, so we are fortunate enough to partner alongside industry leaders, who are doing groundbreaking work, like Rajeev. It was a great opportunity to pick his brain about vaccinations and public health, I know you’ll learn as much as I did during our conversation. Take a listen below.

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 If you’re interested in learning about W2O, check out our About or Healthcare pages. Don’t miss an episode of What2Know, subscribe to our podcast!

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