The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business shares on this week’s episode.

Takeda is a client of our firm, so we are fortunate enough to partner alongside industry leaders, who are doing groundbreaking work, like Rajeev. It was a great opportunity to pick his brain about vaccinations and public health, I know you’ll learn as much as I did during our conversation. Take a listen below.

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 If you’re interested in learning about W2O, check out our About or Healthcare pages.

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. Technology has evolved drastically, and because of this, the way tech is marketed has evolved tremendously. Marketing in the world of #tech takes agility, a mastery of technology, and a deep understanding of audience. @Intel‘s @alyson_griffin unpacks …

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. Technology has evolved drastically, and because of this, the way tech is marketed has evolved tremendously.

This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel, joins the podcast to share how to market in today’s tech industry. Alyson is no stranger to W2O, we have the pleasure of working with Intel as a client, so we are aware of the groundbreaking work they do everyday. Additionally, she spoke during our SXSW events, where she shared how to evolve business models in order to find next gen consumers. During this episode she shares how the world of tech has changed, how to market well in the tech space, and her love of Nirvana. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page.

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Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals, discusses doing good, @American_Heart’s Heart Ball, and how his …

Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place.

This week, Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association’s Heart Ball (an event we were proud to sponsor), how he stays grounded and The Eagles. Take a listen below.


Want more What2Know? Subscribe to the podcast. If you’re interested in knowing more about W2O, check out our About page.

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Live from ASCO, my colleague Christiana Pascale and I caught up with FiercePharma Senior Editor Carly Helfand. We talked about everything from the future of oncology to Carly’s top stories coming out of ASCO to the role social media plays in reporting on healthcare. You’ll also get a sneak peek into the inner workings of …

Live from ASCO, my colleague Christiana Pascale and I caught up with FiercePharma Senior Editor Carly Helfand. We talked about everything from the future of oncology to Carly’s top stories coming out of ASCO to the role social media plays in reporting on healthcare.

You’ll also get a sneak peek into the inner workings of the ASCO 2018 press room. Stay tuned for more from the conference and take a listen below.

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Live from ASCO, I caught up with W2O’s Rita Glaze and Brian Reid to get their takes on the value and pricing conversation permeating healthcare and buzzing here at the world’s largest gathering of cancer specialists. Brian is Managing Director of W2O’s Value & Pricing Practice and Editor of W2O ’s weekly value newsletter, the …

Live from ASCO, I caught up with W2O’s Rita Glaze and Brian Reid to get their takes on the value and pricing conversation permeating healthcare and buzzing here at the world’s largest gathering of cancer specialists. Brian is Managing Director of W2O’s Value & Pricing Practice and Editor of W2O ’s weekly value newsletter, the Value Report, and Rita is W2O’s U.S. Market Access Practice Leader, so there is an immense amount of knowledge between these two.

In addition to being experts on value and pricing in healthcare, Brian and Rita are excellent people and some of my favorite colleagues, so it was a pleasure to get a few minutes with them here in Chicago. Take a listen below.


If you’re interested in receiving our weekly value newsletter, the Value Report, subscribe here. If you’re interested in learning about W2O, check out our About page.

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On this week’s episode, Jim Weiss, W2O Group Founder & CEO, highlights the grit of cancer survivors and researchers, opens up about his personal and family journey fighting cancer, and some of the exciting therapies emerging to help make a difference for patients. Jim has been in the health care industry for several decades. “This …

On this week’s episode, Jim Weiss, W2O Group Founder & CEO, highlights the grit of cancer survivors and researchers, opens up about his personal and family journey fighting cancer, and some of the exciting therapies emerging to help make a difference for patients.

Jim has been in the health care industry for several decades. “This is an exciting time in cancer research and medicine,” he said, “probably like no other, and I really think coming out of this meeting we’ll really see some breakthrough science and medicine.”

Over the weekend, W2Ogo will be sitting down with some of the leaders in the field to talk about innovation on the front lines of the fight against cancer.

Check out my conversation with Jim below and stay tuned for more.

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Creating flexibility within the work environment is key. It’s not just millennials who are seeking this out, the workforce is changing, and anyone who is interested in creating value needs the space to be flexible, and employers are responsible for providing this. This week, Marcus Sawyerr, President of Adecco Group X joins the podcast to share …

Creating flexibility within the work environment is key. It’s not just millennials who are seeking this out, the workforce is changing, and anyone who is interested in creating value needs the space to be flexible, and employers are responsible for providing this. This week, Marcus Sawyerr, President of Adecco Group X joins the podcast to share how to effectively impact the world of work.

We were fortunate to have Marcus speak during our SXSW events. He joined fellow panelists to discuss evolving business models in order to find next gen consumers, the panel was incredibly thought-provoking and we were excited to have the opportunity to speak with him more. During his interview Marcus shares how to create a flexible workplace, Taekwondo, and a book that has inspired him recently. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page.

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Did you know we waste over 365 million pounds of perfectly edible food every day? Did you know 1 in 4 don’t know where their next meal is coming from? It’s clear that we’re dealing with hunger crisis, but in today’s world, with so much technology and innovation, the issue of hunger shouldn’t exist. It’s time …

Did you know we waste over 365 million pounds of perfectly edible food every day? Did you know 1 in 4 don’t know where their next meal is coming from? It’s clear that we’re dealing with hunger crisis, but in today’s world, with so much technology and innovation, the issue of hunger shouldn’t exist. It’s time we solve the world’s dumbest problem and Komal Ahmad, CEO & Founder of Copia, is on a mission to create a movement to make this happen.

I had the pleasure of meeting Komal during our SXSW events, she spoke on a panel about breakthrough innovators who are changing the world. The panel was equal parts fascinating and inspiring, so I was thrilled to have Komal out to our HQ in San Francisco to chat more. During our discussion she explained how hunger is a logistics’ issue, what we all can do to help end the hunger crisis, and a video that we promise will make smile. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page.

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Have you ever had to have a difficult conversation with your agency? Or needed to let a client know they were running significantly over budget? Maybe you’ve wondered why your client is emailing you at all hours of the night and weekend? Or worse, you need to tell your agency that it’s not you, it’s …

Have you ever had to have a difficult conversation with your agency? Or needed to let a client know they were running significantly over budget? Maybe you’ve wondered why your client is emailing you at all hours of the night and weekend? Or worse, you need to tell your agency that it’s not you, it’s them?

Last week, at the National Summit on Strategic Communications, I had the pleasure of sitting down with fellow speaker, friend and client, Amy Atwood, Head of Vaccine Communications at Takeda, to answer some of these tough questions. During this conversation, Amy and I also talked about other ingredients (like “thank you’s”) that go into a successful client and agency relationship.

The idea for this topic came up several months earlier when Amy suggested it as an abstract for an upcoming conference. While we still plan to host this talk later this year, we wanted to share some of these pearls of wisdom with our fellow agency and brand-side colleagues with the hope of shedding some light on this sometimes-complicated relationship.

While we highly encourage you to listen to the interview as we explore the nuances of these best practices, we know that there are some of you that would prefer to cut to the chase. For your benefit, here are the 6 suggestions that Amy shares during our conversation:

  • Treat your agency partners like they are a part of your team
  • Set clear ground rules
  • When it comes to budget conversations, have them early and make it a strategic discussion
  • Listen and brainstorm with your agency, utilize their expertise
  • Immediately address concerns when they arise
  • Always say thank you, remember that everyone is a person

For those that do take the time to listen in, don’t miss the one thing people don’t know about Amy, her book recommendations and of course, what he album choice would be were she to be stranded on a deserted island!

Enjoy!

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