Doing good not only feels good, but it’s the right thing to do. Whether you work in B2B, technology, or marketing, doing good is a concept that transcends industry. Regardless of your level within a company, engaging in philanthropic initiatives is something we all can do.

This week, I had the opportunity to discuss “doing good” well with Sue Petersen, Executive Director of the Giants Community Fund. Her organization focuses on using baseball and softball as a forum to encourage underserved youth and their families to live healthy, productive lives, so she understands what it means to do good at a high-level. Sue and I dive into how companies can do good consistently and well, why this is important, and a couple of Mel Brooks’ movie recs. Take a listen below.

Doing good not only feels good, but it’s the right thing to do. Whether you work in B2B, technology, or marketing, doing good is a concept that transcends industry. Regardless of your level within a company, engaging in philanthropic initiatives is something we all can do.

This week, I had the opportunity to discuss “doing good” well with Sue Petersen, Executive Director of the Giants Community Fund. Her organization focuses on using baseball and softball as a forum to encourage underserved youth and their families to live healthy, productive lives, so she understands what it means to do good at a high-level. Sue and I dive into how companies can do good consistently and well, why this is important, and a couple of Mel Brooks’ movie recs. Take a listen below.

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Accountability is key in every profession and marketing is no exception. As marketers we must be accountable to our customers, goals, and revenue in order to achieve success for our organization. I sat down with  Ty Shay, CMO Norton and LifeLock at Symantec to discuss this further.

Ty is an incredibly smart guy and I was glad to chat him after his panel on balancing brand building vs. performance at #W2OSXSW. We dove into what it means to be accountable as a marketer, steps marketers can take to be more accountable, and how he ended up being a Houston Rockets fan despite growing up in the midwest. Take a listen below.

Accountability is key in every profession and marketing is no exception. As marketers we must be accountable to our customers, goals, and revenue in order to achieve success for our organization. I sat down with  Ty Shay, CMO Norton and LifeLock at Symantec to discuss this further.

Ty is an incredibly smart guy and I was glad to chat him after his panel on balancing brand building vs. performance at #W2OSXSW. We dove into what it means to be accountable as a marketer, steps marketers can take to be more accountable, and how he ended up being a Houston Rockets fan despite growing up in the midwest. Take a listen below.

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The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of any organization. Employee communications isn’t simply about getting your message out, it’s about ensuring you message is relevant and targeted, otherwise you will be ignored.

I had the opportunity to discuss this notion with communications’ expert, Joelle Kaufman, CMO of Dynamic Signal. We were able to take a break in the SXSW action to discuss her panel during our SXSW partner programming, necessary strategy behind employee comms, and a Bruce Springsteen story that blew me away. Take a listen below.

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of any organization. Employee communications isn’t simply about getting your message out, it’s about ensuring you message is relevant and targeted, otherwise you will be ignored.

I had the opportunity to discuss this notion with communications’ expert, Joelle Kaufman, CMO of Dynamic Signal. We were able to take a break in the SXSW action to discuss her panel during our SXSW partner programming, necessary strategy behind employee comms, and a Bruce Springsteen story that blew me away. Take a listen below.

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As a colleague and friend, I’ve witnessed firsthand how Jenn Gottlieb’s killer work ethic benefits our clients and organization as a whole. It is no surprise it was announced earlier this week that she has been inducted into PRWeek’s Hall of Femme. In honor of this incredible (and well-deserved) news, we decided to do a special episode of What2Know.

W2O has been in business for nearly 17 years, Jenn, has been here for 12. Serving as a Practice Leader of Healthcare, COO & Head of Client Services, and now President, she has been an integral part of our firm’s growth and evolution.

Jenn and I discuss the DNA of our firm, her partnership with CEO Jim Weiss, what it means to be a Hall of Femme Inductee, and her impressive knowledge of auto parts. Take a listen below.

As a colleague and friend, I’ve witnessed firsthand how Jenn Gottlieb’s killer work ethic benefits our clients and organization as a whole. It is no surprise it was announced earlier this week that she has been inducted into PRWeek’s Hall of Femme. In honor of this incredible (and well-deserved) news, we decided to do a special episode of What2Know.

W2O has been in business for nearly 17 years, Jenn, has been here for 12. Serving as a Practice Leader of Healthcare, COO & Head of Client Services, and now President, she has been an integral part of our firm’s growth and evolution.

Jenn and I discuss the DNA of our firm, her partnership with CEO Jim Weiss, what it means to be a Hall of Femme Inductee, and her impressive knowledge of auto parts. Take a listen below.

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In today’s world being authentic is essential for a brand. Authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. Who better to discuss this with than, Ray Kerins Jr., SVP & Head of Communications, Government Relations & Policy at Bayer.

I had the privilege of sitting down with Ray after his discussion on music as a CSR platform at SXSW, as a client and as a sponsor it is always great to have the Bayer team partner alongside of us. During our chat we discussed the importance of brand authenticity, how Bayer has remained authentic through various initiatives like the Luke Bryan Farm Tour and their work with VETTED, plus we dive into his days of collegiate cheerleading and fighting fires. Take a listen below.

In today’s world being authentic is essential for a brand. Authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. Who better to discuss this with than, Ray Kerins Jr., SVP & Head of Communications, Government Relations & Policy at Bayer.

I had the privilege of sitting down with Ray after his discussion on music as a CSR platform at SXSW, as a client and as a sponsor it is always great to have the Bayer team partner alongside of us. During our chat we discussed the importance of brand authenticity, how Bayer has remained authentic through various initiatives like the Luke Bryan Farm Tour and their work with VETTED, plus we dive into his days of collegiate cheerleading and fighting fires. Take a listen below.

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I recently had the chance to sit down with two tech pioneers and pick their brain about what they’re calling “digital transformation.” Aled Miles is the CEO of W2O client TeleSign, and Anand Subramanian is a serial entrepreneur and the recipient of the Tribeca Disruptive Innovation Awards.

We covered everything from the seamlessness of ordering your Uber with an Amazon Echo by just asking Alexa, to how authentication relates to privacy, to creating a robust technology community among nations.

These technology leaders were genuine and thoughtful (Anand is a rocket scientist by education), and provide a unique understanding of how technology permeates our life in ways that aren’t necessarily straightforward.

I learned a lot from these two, and I hope you will too. Hope you enjoy!

Don’t miss an episode! Subscribe to our podcast.

I recently had the chance to sit down with two tech pioneers and pick their brain about what they’re calling “digital transformation.” Aled Miles is the CEO of W2O client TeleSign, and Anand Subramanian is a serial entrepreneur and the recipient of the Tribeca Disruptive Innovation Awards.

We covered everything from the seamlessness of ordering your Uber with an Amazon Echo by just asking Alexa, to how authentication relates to privacy, to creating a robust technology community among nations.

These technology leaders were genuine and thoughtful (Anand is a rocket scientist by education), and provide a unique understanding of how technology permeates our life in ways that aren’t necessarily straightforward.

I learned a lot from these two, and I hope you will too. Hope you enjoy!

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Black Pistol Fire is no stranger to our firm. Two years ago during our GeekACue, they played at the historic Stubb’s BBQ and brought the house down. So, when we were thinking of artist we’d like to play during #W2OSXSW, it was a no-brainer to to bring the guys back.

During our chat we discuss how to grow an audience, all things rock and roll, plus between the three of us there is a secret tattoo, a degree in economics, and a podcast host. Take a listen below.

Don’t miss an episode! Subscribe to our podcast!

Black Pistol Fire is no stranger to our firm. Two years ago during our GeekACue, they played at the historic Stubb’s BBQ and brought the house down. So, when we were thinking of artist we’d like to play during #W2OSXSW, it was a no-brainer to to bring the guys back.

During our chat we discuss how to grow an audience, all things rock and roll, plus between the three of us there is a secret tattoo, a degree in economics, and a podcast host. Take a listen below.

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Kevin Kelly is one of the hardest working contributors to the media landscape. He’s on TV just about every day of the week, and contributes regularly to both FOX Business Network and Bloomberg TV. His thought leadership has also been featured in The New York Times, The Wall Street Journal and Barron’s.  When he’s not giving his take on the financial markets and innovation, he’s running his own investment house, Benchmark Investments.

I’ve had the pleasure to get to know Kelly over the last few years and I’ve been continually impressed by his ability to distill complex ideas and see ahead of the trends. He’s enthusiastic, intelligent and he’s the first guest on the brand-new W2Ogo podcast. Today, we discuss the importance of commenting on the daily news to keep your brand relevant, how to better engage your audience and why shutting off your personal social media may be critical to remaining focused.

Hear the full story and Kelly’s take on media below.

Don’t miss an episode! Subscribe to our podcast.

Kevin Kelly is one of the hardest working contributors to the media landscape. He’s on TV just about every day of the week, and contributes regularly to both FOX Business Network and Bloomberg TV. His thought leadership has also been featured in The New York Times, The Wall Street Journal and Barron’s.  When he’s not giving his take on the financial markets and innovation, he’s running his own investment house, Benchmark Investments.

I’ve had the pleasure to get to know Kelly over the last few years and I’ve been continually impressed by his ability to distill complex ideas and see ahead of the trends. He’s enthusiastic, intelligent and he’s the first guest on the brand-new W2Ogo podcast. Today, we discuss the importance of commenting on the daily news to keep your brand relevant, how to better engage your audience and why shutting off your personal social media may be critical to remaining focused.

Hear the full story and Kelly’s take on media below.

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Don’t miss an episode! Subscribe to our podcast!

In today’s day and age bridging the gap between faith, tech and politics is imperative. However, it’s not just about the act of bridging the gap, it also about the manor in which we do so. This week I had an inspiring chat about this notion with Microsoft‘s Director of External Affairs, Suhail A. Khan.

Suhail has a pretty incredible background from serving former President George W. Bush to working for one of the globe’s most prominent companies. He has had a plethora of diverse experiences and he was kind enough to sit down and share some of those with me. We discussed how to find common ground regardless of faith and politics, what solutions are possible when we do this, and the effect this has on the world of technology. Take a listen below.

Don’t miss an episode! Subscribe to our podcast!

In today’s day and age bridging the gap between faith, tech and politics is imperative. However, it’s not just about the act of bridging the gap, it also about the manor in which we do so. This week I had an inspiring chat about this notion with Microsoft‘s Director of External Affairs, Suhail A. Khan.

Suhail has a pretty incredible background from serving former President George W. Bush to working for one of the globe’s most prominent companies. He has had a plethora of diverse experiences and he was kind enough to sit down and share some of those with me. We discussed how to find common ground regardless of faith and politics, what solutions are possible when we do this, and the effect this has on the world of technology. Take a listen below.

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