CommonSense Blog

JPM 17: Regardless of Policy, Healthcare Technology for a Value-Based World Will Win Out

By Jenny Laurello | Jan 11, 2017

They’re the questions on everyone’s mind. What is the fate of the Affordable Care Act? If “repeal and replace” becomes reality, what exactly does that replacement look like? And for those at the intersection of healthcare and technology, how will these policy changes that impact digital health investments in 2017 and beyond? At the 35th […]

Technology Needs to Advance Care: One Expert Weighs in on Health IT’s Mission

By Jenny Laurello | Jan 06, 2017

Every year, healthcare IT plays an even more prominent role at the J.P. Morgan Healthcare Conference. In fact, JPM-related conversations that fell under the digital health topic umbrella surpassed that of biotech on Twitter at last year’s event. As San Francisco prepares for its annual invasion of healthcare and biotech visionaries, W2O asked Senior Managing […]

Are You a Startup? Let us Send You to Techonomy16

By Aaron Strout | Oct 28, 2016

Are you a leader at a startup? Is your company using technology to positively impact society over the next five years? Our company, W2O Group, in partnership with Techonomy is offering three scholarships* to one of the preeminent Tech events in the world. This intimate, invite only event — Techonomy16 — will be held at the spectacular Ritz Carlton at Half Moon Bay on November 9-11 and will feature a “who’s who” of […]

Webinar Invitation: Storytizing and the Importance of Audience Architecture

By W2O Group | Jul 26, 2016

Register here to join W2O Group president and Storytizing author, Bob Pearson, as he shows you real world examples of “storytizing”. Thursday, August 4th | 2pm-3pm CT You will come away with: How the marketing model (paid, earned, shared, owned) is pivoting due to the birth of audience architecture. How to best target, identify, and architect […]

How To Get Traffic to your Videos

By Missy Voronyak | Jul 11, 2016

There’s no denying that video is the hottest form of content right now, especially with the emergence of live broadcasting that’s sweeping the internet through Facebook LIVE and Periscope. It can be time consuming and expensive for companies to create video, but that’s only half the battle. The fact that you have a video is […]

Health Tech: Stealing the VC spotlight

By Stephanie Collins | Apr 11, 2016

You’re an emerging biotech company, healthcare start-up or medical device business. You believe in your vision and you’ve been talking to venture capitalists. But what keeps venture capitalists interested in continuing the conversation? Paulo Simas, our chief business designer, hosted a panel on that subject as part of W2O’s annual Pre-Commerce Summit during South by […]

Highlights from the W2O Group’s 2016 PreCommerce Summit

By Lionel Menchaca | Mar 12, 2016

Our PreCommerce Summit started off our events with a bang. Hard to believe, but 2016 marks the 6th annual version of the summit. We built it around a series of 10-minute Ted-style talks, and rounded it out with a few panel discussions and a couple of fireside chats. These discussions featured insights from executives and leadership […]

Top Picks for SXSW 2016 — Health and MedTech Panels

By Colin Foster | Mar 11, 2016

On the annual springtime migration to Austin, our clients, partners and friends—without fail—take one look at the super packed SXSW Interactive schedule, get excited, get overwhelmed and then proceed to have nasty flashbacks to first year course selection at university. Well, with deep gratitude to my esteemed colleagues Kristen Grant and Melissa O’Hara for their SXSW sleuthing […]

Thought Leaders in Tech Marketing & Communications: Interview with John Hallock

By Rob Cronin | Mar 07, 2016

It is with great pride that I introduce today’s guest. I’ve known John Hallock for over 10 years…back when it felt like we were the only two people in the free world working in health IT marketing and communications. Today, John is vice president of corporate communications for Imprivata. For those of you who know John, […]