CommonSense Blog

Panel Picks: Top SXSW Tech Panels

By Alexandra Vaughn | Feb 17, 2017

SXSW is a unique time in Austin, TX. Since 1987 this annual festival has scaled in both size and the array of industries represented. Whether you are invested in music, film, comedy, healthcare or tech, SX provides a space for innovation, disruption and networking that is largely unmatched. Here at W2O Group we take part […]

The Importance of Science – My Visit to CERN

By Bob Pearson | Feb 08, 2017

When we see science in its raw state, it is mind boggling and inspiring. The researchers who dedicate their lives to science make our world a better place. Whether they are creating new medicines or devices or they are figuring out the fundamental laws of nature, they are advancing our ability to navigate and prosper […]

A New Algorithm: Understanding the Difference Between Momentum, Movements & Mishegoss

By Bob Pearson | Jan 25, 2017

We are witnessing a new style of media with the ascendancy of President Trump.  The simple way to describe his style of media is to say that he chooses to speak direct to the world via Twitter.  That’s true, but it sells short what is actually happening. President Trump and his team understand the value […]

JPM 17: Regardless of Policy, Healthcare Technology for a Value-Based World Will Win Out

By Jenny Laurello | Jan 11, 2017

They’re the questions on everyone’s mind. What is the fate of the Affordable Care Act? If “repeal and replace” becomes reality, what exactly does that replacement look like? And for those at the intersection of healthcare and technology, how will these policy changes that impact digital health investments in 2017 and beyond? At the 35th […]

Technology Needs to Advance Care: One Expert Weighs in on Health IT’s Mission

By Jenny Laurello | Jan 06, 2017

Every year, healthcare IT plays an even more prominent role at the J.P. Morgan Healthcare Conference. In fact, JPM-related conversations that fell under the digital health topic umbrella surpassed that of biotech on Twitter at last year’s event. As San Francisco prepares for its annual invasion of healthcare and biotech visionaries, W2O asked Senior Managing […]

Are You a Startup? Let us Send You to Techonomy16

By Aaron Strout | Oct 28, 2016

Are you a leader at a startup? Is your company using technology to positively impact society over the next five years? Our company, W2O Group, in partnership with Techonomy is offering three scholarships* to one of the preeminent Tech events in the world. This intimate, invite only event — Techonomy16 — will be held at the spectacular Ritz Carlton at Half Moon Bay on November 9-11 and will feature a “who’s who” of […]

Webinar Invitation: Storytizing and the Importance of Audience Architecture

By W2O Group | Jul 26, 2016

Register here to join W2O Group president and Storytizing author, Bob Pearson, as he shows you real world examples of “storytizing”. Thursday, August 4th | 2pm-3pm CT You will come away with: How the marketing model (paid, earned, shared, owned) is pivoting due to the birth of audience architecture. How to best target, identify, and architect […]

How To Get Traffic to your Videos

By Missy Voronyak | Jul 11, 2016

There’s no denying that video is the hottest form of content right now, especially with the emergence of live broadcasting that’s sweeping the internet through Facebook LIVE and Periscope. It can be time consuming and expensive for companies to create video, but that’s only half the battle. The fact that you have a video is […]

Health Tech: Stealing the VC spotlight

By Stephanie Collins | Apr 11, 2016

You’re an emerging biotech company, healthcare start-up or medical device business. You believe in your vision and you’ve been talking to venture capitalists. But what keeps venture capitalists interested in continuing the conversation? Paulo Simas, our chief business designer, hosted a panel on that subject as part of W2O’s annual Pre-Commerce Summit during South by […]