Eric Bacolas

Chief People Officer


Eric Bacolas is the Chief People Officer at W2O Group. For the past 20 years, Eric has been helping disruptive businesses rethink their People Strategies to achieve incredible results. Currently, he focuses on building the company’s talent, better clarifying roles, improving internal communication, and maintaining order and organization to accelerate healthy scaling.

Marrying the tenets of brand-building and CRM with organizational behavior and design, Eric’s approach to People/Talent Practices reflects influences from his earlier career in marketing. His passion and expertise provides results to both growth-stage companies as well as more established businesses. Eric establishes goals such as molding corporate culture, structure, and policy; improving talent engagement and productivity; and optimizing business outcomes.

Previously, Eric was the Vice President of People and Performance at Conductor, Inc., where he was responsible for leveraging people and operations to accelerate the growth and business performance at Conductor, a leader in web presence management technology.

Prior to joining Conductor, Eric served as the Chief People Officer for 360i—a digital media agency where he helped quadruple the company in size, leading them to becoming Agency of the Year for 2 consecutive years as well as a Crain’s and Ad Age Best-Place-to-Work company. He has also led talent functions, supporting a group of media and marketing companies under the Interpublic Group—among them DraftFCB, ID Media and R/GA.

Eric earned a Bachelor of Science degree in marketing communications from FIT. He is also a certified SPHR and SHRM-SCP and is an avid urban gardener.

Recent Musings

WhyW2O (and WhyNow)?
Thinking with Our Hearts and Our Heads