CommonSense Blog

Go. Ahead in Health Summit Recap: Part 1 of 3

By Taylor Carr | Dec 06, 2013

The W2O Health Summit convened talent across our organization to reflect and strategize on how our integrated assets can drive leadership and growth in our health care business. It was packed with insights and thought leadership from our colleagues and special guests, who discussed the current and future state of the industry, the changing digital landscape, best practices, and what’s to come. These past two days gave us a great look at what we have to offer and more importantly, it reminded us of the caliber of people we have at our company.

It’s clear that we are optimistic about the future of our health care business and are looking forward to continuing to integrate our offerings and develop broader internal partnerships to benefit our culture and the work we do for our clients. This is an exciting time for the company, so we are looking forward to giving you recaps of the sessions held over the past couple of days.

 Objectives & Vision (Diane Weiser and Jim Weiss)

Diane and Jim kicked-off the meeting highlighting the key points that allow us to do the best work for our clients, and how we can help them transform in the digital age. It was emphasized that we provide two things for our clients, insights and execution. If we continue to focus on these cornerstones of our business and establish and connect our sub-practices, we can rule-out speculation and help our clients see, think, do and change in real time. This is more important than ever in the evolving digital age, as we have power to educate people trying to access health care through these channels.

 Keynote (Jeff Arnold, Chairman and Chief Executive Officer of Sharecare)

Jeff Arnold joined us to speak about welcoming change and thinking differently in a changing digital health world. Jeff was previously CEO of WebMD. He stressed that our success will rely on coming to market with thought leadership to get people to think in a different way. If we take risks, maintain discipline in the perspectives we choose and believe in our partners and clients we will unlock opportunity. When approaching these opportunities we have to ask how DATA + KNOWLEDGE = ENGAGEMENT based on the needs of our clients.

We are amidst a change in the way consumers interact with their health. With so many trends pushing for consumer interest in personal health, we will be seeing more physician engagement due to increasing consumer demand. We will have to watch this evolution closely and make sure that we approach our work accordingly.

Global Industry Trends (Colin Foster and Danielle Whitney)

Colin and Danielle spoke about global trends that are shaping pricing, access, and communication and how health is evolving on a global scale. They noted as technology advances and digital platforms become more utilized in emerging markets, the opportunity for information exchange will grow exponentially. Digital social platforms will be key areas for health communications. Mobile strategy should also aim to determine how to leverage technology within divergent markets to ensure point of care engagement

Pharma companies are making massive investments in these markets to address the challenges they are facing. Our clients need our integrated expertise to break into these markets and partner with them in developing conventional and unconventional relationships. Through this partnership we will establish resonance and loyalty.

Stay tuned on Monday for insights on the patient perspective from a special guest from Susan G. Komen and the future of integrated health care delivery from panel members from Proteus, Availity and Evolent Health.

— Your Roving Reporters