CommonSense Blog

Healthcare Technology and Transformation – Meet Rob Cronin

By Aaron Strout | Apr 11, 2012

And the rich keep on getting richer…

Yes, WCG is happy to announce that we have added another big brain/seasoned veteran to the team in one Mr. Rob Cronin. Specifically, Rob is joining the WCG team to lead a specialized practice of two intersecting fields: healthcare and technology. As advancements continue in both areas, the tools change and the landscape transforms. Rob will be working with clients to tell the story of how their organizations and communities are enabling change throughout the nation’s healthcare system.

It is clear that this is an area that deserves focus and expertise. To that end, Rob brings 20 years of communication experience with him and a shared understanding of what is great work and what constitues great communication consulting – what it looks like today and where we expect it to head. As a former client, Rob believes in, and has put into action, analytics as a foundation for how to communicate and engage.

Asked to describe himself in three words, Rob listed off creative, driven and jocular. When I asked him to elaborate a bit, Rob explained that even at the beginning of his career he felt “the tension of wanting to run both the account and to be the creative. Communications offered the best of both.” He continued,”I’ve always been driven to deliver results and to serve clients.” So how does jocular fit in? While Rob takes his work seriously, he employs humor to make sure that isn’t confused with taking himself too seriously.

Rob continually assesses the evolution of healthcare technology, especially in the next 3 -5 years, and what that will mean. “To date, most of the attention has been focused  getting providers to adopt technology and digitizing medical information. That is a critical step, but it is only step one.  This next step is a critical part of the federal program that offers financial incentives to providers that make ‘meaningful use’ of electronic health records.  There are many obstacles to overcome here, but progress is happening and this will be a big story in the next two years.”

Prior to joining WCG, Rob headed up corporate communications at Surescripts, the nation’s largest health information network. While there, he built relationships and created communications programs, including The National Progress Report on E-Prescribing and The Safe-Rx Awards, that helped define the market for e-prescribing and turn Surescripts into a leading brand in health IT. Before his time at Surescripts, Rob grew up on the agency side with stints at Dudnyk, TSI Communications, Weber Shandwick and Outcast.

Please help us in welcoming Rob to the team.