Healthcare

W2O is at the forefront of an historic change in global healthcare. Our clients are prioritizing collaboration, data, and technology, enabling a true networking of care.

Deep industry experience

  • Pharmaceuticals
  • Biotechnology
  • Digital Health
  • Device and Dx
  • Payer
  • Provider and Professional Associations
  • Advocacy
  • Research

Highly regulated health organizations can only break new ground by going deep to understand their audiences so they can reach them with actionable messages. W2O is doing just that for the healthcare industry, from the biggest companies in the world to startups.

Unlocking this new model uncovers opportunities for streamlined, cost-efficient, results-driven marketing. Our health staff is composed of business solution innovators. We bring the best talent together from all areas of the health industry — communications, advocacy relations specialists, media relations among many other experienced health experts.

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“We love what we do at W2O Healthcare because we truly believe we have an impact. On how patients can live longer or healthier, on how to help make it easier for HCPs to treat their patients, or on how to help better define the value innovative healthcare brings to the world.”

Emily Poe

Global Practice Leader, Healthcare Communications

Insights start with data

W2O's healthcare analytics — including the game-changing MDigitalLife — are the best in the world.

Analytics
MDigitalLife logo

Our work, worldwide

Take a look at what we've done for clients, or explore our Services.

A paid, earned, shared, and owned media campaign including TV, digital, SEO/M, social, website updates, influencer engagement, and media relations saw incredible results.
Agency: Twist Mktg

See full case study

Developing a new, multichannel campaign measurably drove patient requests and adherence to treatment.
Agency: Sentient

See full case study

Right analytics + right creative = behavior-shaping ideas in this direct-to-consumer (DTC) pharma campaign.
Agency: Twist Mktg

See full case study

Recent healthcare-related thoughts

W2O's healthcare publications

Social Oncology Project 2017

You could say we know our customers better than they know themselves, at least in aggregate. Here, we compare traits and behaviors of US oncologists active on social media with their offline peers.

An MDigitalLife report

Read Analysis & Get Report

Value Report

We learn from each week’s top insights in biopharmaceutical pricing and value, so why keep them to ourselves? W2O Group's weekly wrap-up and analysis of industry news.

From the desk of Brian Reid, Managing Director at W2O

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Recent healthcare awards

Sanofi's "Flu + You"
Best PSA
PR News Platinum Awards
Pfizer’s “WomanOn”
Best Use of Social (finalist)
In2 SABRE Awards — Holmes Report
Merck’s Saizoom app
Best Smartphone App
The Creative Floor Awards