Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 1)

From speaker videos to event photos our recap page of W2O at SXSW has it all!

W2O Group did an incredible job of bringing top talent speakers during SXSW. Not only for our PreCommerce Summit, but for our Movers & Shapers event as well. This a fast-paced half day event featured top innovators who will discuss what’s next in business and technology. Topics ranged from the latest in software, IoT, insights and measurement to topics such as how tech is changing healthcare. Check out the first half of my recap below.

Topic: The AI Revolution: How Big Data And Science Will Unleash Revenue Growth

Michael Plante, VP Demand Generation – Inside Sales; Follow Michael Plante on Twitter @InsideSales

Key Takeaways:

  • As a company, Inside Sales brings artificial intelligence (A.I.) to the Sales function of organizations. After spending time gathering insights for sales, it’s clear that A.I. can bring benefits to other groups beyond the sales function.
  • Michael thinks The Age of Intelligence marks another transformative time for businesses. Businesses that don’t embrace AI will be left behind.
  • Millennials: According to a study from Dell and Intel: 81% of Millennials said tech influences their job choice; 42% would quit over substandard tech; 70% expect AI to make their jobs easier,
  • Why does any of this matter? By 2020, millennials will make up 52% of the workforce.
  • We’re already using AI everyday when we use products or services like Nest thermostats, Fitbit fitness trackers, Pandora song recommendations, Google Maps/ Waze for directions, and Amazon or Netflix recommendations.
  • Elements of a winning A.I. solution: Conversations around 1) Math 2) Data and 3 ) The application of the output from the machine (App)
  • The math element has been around for over 60 years. These days, it’s table stakes. The real business impact is coming from the Data and Application components.

Michael’s session starts at 38:43 in this video.

Topic: Autonomous Freight: Bringing the Future to the Present

Stephen S. Roop, PhD, Chairman/President – Freight Shuttle International

Key Takeaways:

  • Freight Shuttle International focuses on how to fix the growing inefficiency moving freight.
  • Their proposed solution: using a freight shuttle system (elevated structure that integrates into existing highway infrastructure and uses autonomous electric vehicles to move freight.
  • Based on a conveyor belt model from getting freight from point A to point B
  • This offers numerous benefits: relieves highway congestion by getting trucks off the road; it helps minimize infrastructure damage on highways; construction of these elevated structures can be privately funded; this new infrastructure will generate revenue like any other business.

Stephen’s session starts at 50:50 in this video.

Fireside Chat Topic: Verily: To the Moon and Back

Jessica Mega, MD, MPH, Chief Medical Officer – Verily (Google’s Life Sciences division)

Our own Bob Pearson facilitated this fireside chat with Jessica.

Key Takeaways:

  • Jessica is a cardiologist, and senior investigator with the TIMI Study Group.
  • Jessica got a call from Google X (the special projects org) when Google’s Healthcare team was small. Jessica wanted to be part of next generation of tools to collect, organize and activate information.
  • Verily is working to instrument tools used in everyday life and adding data collection so it requires less from users.
  • Example of projects Verily is working on: developing one of the smallest continual glucose monitors to help diabetes patients understand a continuous flow of data regarding their blood sugar. Continuous data helps patients make better decisions. Ultimately, continuous data can lead to change in behavior.
  • Verily’s approach: 1) We create new tools to collect information and use it 2) We use the A.I. layer 3) The then apply it whether its therapeutic or diagnostic.

Jessica’s fireside chat with Bob starts at 1:02:00 in this video.

Topic: Innovation in the Harshest Conditions in the World

Ellen Jackowski, Environmental Sustainability Strategy & Futures Planning – HP

Key Takeaways:

  • Sustainability encompasses things like how to feed ourselves on an ongoing basis, how to cloth ourselves using less resources, and how we can transport items from one location to another.
  • Closed loop recycling: HP offers a number of ways for consumers to send used cartridges back to HP. HP takes shreds the plastic from those used cartridges along with shredded plastic water bottles and plastic hangers to create new ink cartridge containers.
  • HP has sold about 3 billion recycled cartridges made from this process.
  • HP uses about 1 million water bottles a day. HP had been sourcing water bottles primarily from the United States and Canada. HP worked with other organizations like the Clinton Global Initiative and Timberland to start sourcing water bottles from Haiti.
  • Haiti is using that money to send young kids who used to work in the landfill to school where they can get a proper education.
  • Lessons: 1) Rethink your traditional supply relationships 2) Don’t be afraid to be radically transparent 3) Protect and trust what you build.

Ellen’s session starts at 1:24:02 in this video.

Topic: Joyology

Amy Lukken, Chief Joyologist – Tito’s Handmade Vodka; Follow Tito’s on Twitter @TitosVodka

Key Takeaways:

  • Joy = that of great pleasure or great delight; Joyology = study of joy.
  • Positive development of human beings
  • When people hear she’s a joyologist, next question is what does a joyologist do? She focuses on employee well being.
  • Joy is where the heart meets the head.
  • Early on, when Tito Beveridge had no marketing budget, he volunteered to bartend at charity events where he’d give bottles of his product away. It got his name and product noticed. 20 years later, they still do lots of charity events in the same way.
  • Last year, Tito’s Vodka supported over 4,500 charity events. Giving to the community generates deep roots. That’s why we empower our employees to give back.

Amy’s session starts at 1:34:05 in this video.

Topic: The Future of Medicine: How Physicians Choose to Learn

Asif Qasim, Founder & CEO – MedShr; Follow Asif Qasim on Twitter @DrAsifQasim

Key Takeaways:

  • Clinical case discussions are what engages dialog between doctors, medical student and healthcare professionals.
  • MedShr exists to connect doctors so they can talk about cases. That’s the way they learn, it’s what they’re tested on, it’s how they share knowledge.
  • MedShr’s mission: Why: Goal is to Improve healthcare, save lives; How: Through peer-to-peer learning and knowledge; What: Through a mobile app and web platform used by a global network of medical specialists.
  • All images and data or anonymized and fully encrypted. Patients are the ones who decide which doctors and groups can see their information.
  • Since starting in October 2015, MedShr grew to 10,000 members in March 2016; 1 year later, they expect to hit 200,000 users, growing at 20K per month: MedShr won Facebook’s award for Start Social Good App of the Year in 2016.
  • MedShr operates in 180 countries, with representation from all major medical fields.

Asif’s session starts at 1:44:13 in this video.

Topic: Consumers, Customization and Changing Preferences: PopUp Play on Shark Tank

Amelia Cosgrove, Co-Founder – PopUp Play; Follow PopUp Play on Twitter @PopUpPlayToy

Bryan Thomas, CEO & Co-Founder – PopUp Play; Follow PopUp Play on Twitter @PopUpPlayToy

Key Takeaways:

  • Amelia and Bryan co-founded PopUp Play to help bridge the analog and digital worlds of play through on-demand custom toy creation.
  • A major car manufacturer reached out to PopUp Play. Through a partnership, kids will soon be able to design their own cars and get to play with their creation while their parents are completing a new car purchase.
  • Amelia had worked in on-demand manufacturing when she thought of the idea that launched Pop Up Play.
  • Next-generation retail experience: Big brands noticed two big retail trends: 1) Erosion of brand loyalty 2) If retail is now about pushing a button to get what we want, what gets a customer to go into a store?
  • In his view, Bryan sees that retail challenge as an experiential problem to solve for. Brands are interesting to work with PopUp Play because they allow customers to create unique things that can’t be duplicated. That’s a key differentiator to help drive loyaly today.
  • For PopUp Play, no meeting lasts more than 30 minutes. They just don’t have more time to spare.

Amelia and Bryan’s session starts at 1:53:30 in this video.

Fireside Chat Topic: How Technology and Digital will Evolve Healthcare Outcomes

Nick van Terheyden, Chief Medical Officer – NTT DATA, Inc; Follow Nick van Terheyden on Twitter @drnic1

Mark Bennett, Director, Head of Digital Communications – Bayer; Follow Mark Bennett on Twitter @mcbennett6

Joe McKenna, Head of Business Development – Proteus Digital Health; Follow Proteus Digital Health on Twitter @ProteusDH

Greg Matthews, Managing Director, MDigitalLifeW2O Group; Follow Greg Matthews on Twitter @chimoose

Key Takeaways:

  • Mark Bennett: Sometimes, technology advances happen out of necessity. Recently, Mark’s dad was diagnosed with cancer. During that short time, his mom went from being a flip phone user who only used it to make calls to a pretty sophisticated iPhone user who regularly texts friends and faily with updates; His sister-in-law, who is a nurse, couldn’t be there for a doctor visit. The oncologist recommended a FaceTime discussion.
  • Proteus Digital Health: Developed an FDA fully-approved ingestible sensor in 2012. Live in 8 markets around the country; It’s now combined with medication so that the sensor can send back real-time data to help physicians monitor patients taking critical drugs.
  • Nicl van Terheyden: As a clinician, having access to this level of data. It wasn’t that long ago that doctors handwrote prescriptions. On average only 50% of patient even filled those prescriptions, and even fewer actually took the medication on time and in the right doses. Proteus is taking that feedback loop to another level.
  • Per Nick, visual technology like FaceTime gives you so much context
  • One of the challenges in healthcare: we don’t give patients enough feedback on their journey.
  • Nick told a story of being on a plane where a patent needed help. He used a simple device called a pulse oximeter which quickly confirmed that the patient was hypoxic. Side note: just about everyone is hypoxic (at about 94%) when you’re on a plane.
  • Healthcare folks are competing with digital experiences set by Netflix and Uber, not your competitors or the hospital down the street.

This panel starts at 12:50 in this video.

Stay tuned for the second half of my recap for Movers & Shapers!

Lionel Menchaca
Lionel Menchaca