Now here’s a little story I got to tell…
About three pharma brands I know so well…
It started way back in Quarter 3 …
There was X, Y, and oh, brand Z….
Ok, Beastie Boys aside, there are, of course, a lot of brands out there – including those of us branded Mark Bennett. I’d like to think I’m unique, but I’ve come to realize I share the same name with a lot of other guys… heck, a Google search returns nearly 3.5 million results and I KNOW a lot of those results aren’t leading to me!
“So what?” you say.
Well… say you are in charge of a brand – for kicks let’s say “Mark Bennett” is your brand – wouldn’t you want to ensure that your content shows up (hopefully at the top) in those 3.5 million results? Wouldn’t you want to have your name secured on Twitter, Facebook, etc?
Well, that’s the point folks!
Locking up profiles across the social web is a key strategic consideration for brands/companies across most, if not all, industries. Ideally, you put this into place before you announce your (product’s) brand name – even if you have no intention of ever using social media. This goes for all social media channels, not just Facebook and Twitter. If not, don’t be surprised if some (sketchy) other person/organization registers a profile on a social network using your brand name. It’s important to note, too, that if this happens, some – but not all – social channels will work with you to secure a trademarked name.
Thankfully, there are some free and paid methods to prevent and, to some degree, correct this should you be a victim of social squatting.
So what are you doing to protect your brand? Me… I decided to use a unique handle across platforms. Let me know what you think below. If you’d like to explore options to protect (or take back) your brand, drop me a line at firstname.lastname@example.org.