With deep experience in both healthcare and technology, W2O Group’s teams work with clients at the intersection of both industries to tell the story of how they are enabling change throughout the nation’s healthcare system.
Industry Trends, W2OThe "Right" Data is the "New" Creative Brief
In case you missed the news, we opened a new office in Silicon Valley (Sunnyvale to be exact) back in October. We celebrated the office expansion this past week with a panel event co-hosted with our partner Datasift. The panel was all about data, obviously. Our rockstar panelists consisted of friends and clients who shared their knowledge and expertise with a fairly large group of marketers and leaders from the valley – Becky Brown (Director of Media, Intel), LaSandra Brill (Sr. Director of Media, Symantec), Jason Rose (SVP, Marketing at Datasift), our very own technology practice lead, Aaron Strout and moderated by none other than Jeremiah Owyang (Founder of Crowd Companies.)
Industry Trends, W2OMarketers: Stop Expecting Viral Content
Expectations are a part of life. They play a critical role in relationships, life events, job performance, sports and yes, even marketing. As marketers, we have an expectation that our programs are successful. Parents expect their children to get good grades and turn into responsible adults. And, Browns Coach Mike Pettine has high expectations for first round draft pick Johnny Manziel.
Industry TrendsHarnessing the Growing Link Between Passion and ROI
Passion and sales have been linked since the beginning of time. If we are passionate about a brand or a topic, we are driven to learn more about it, we will ask our friends for more information and, if our passion and the brand match, we will do our best to buy it. Awareness and passion are not as closely linked as we have all assumed for many years in our industry. We have grown up in a communications industry that measures impressions or website visits to judge if we are reaching people.
Industry Trends, LabsHow to Make a Great API
As an API software designer, you are going to receive a lot of “noise” from the different perspectives of user interface developers, the Data Scientists team, and the business. I hope my blog post will help you handle the “noise” with professional skepticism and navigate through the technical design points to create a great API.
Industry TrendsMedia Coverage of Tech Company CEOs
The CEOs of tech companies are often surrounded by cults of personality. While fewer and fewer company founders operate as the CEOs of their first tech startups, CEO personalities are often closely analyzed. They set the tone for their companies, and their activities and mishaps have an outsized effect on the coverage and value of their companies.
12.21.14 •The Other Security that Matters- Our Products
We always talk about the need to think of current models, identify their pain points and unmet needs and then create the new model that pragmatically disrupts t…
11.07.14 •Getting to the Essentials of W2O
This year, I partnered with a small team to drive definition around our agency’s cultural values; a process now culminating in efforts to operationalize them…