With deep experience in both healthcare and technology, W2O Group’s teams work with clients at the intersection of both industries to tell the story of how they are enabling change throughout the nation’s healthcare system.
Industry TrendsMedia Coverage of Tech Company CEOs
The CEOs of tech companies are often surrounded by cults of personality. While fewer and fewer company founders operate as the CEOs of their first tech startups, CEO personalities are often closely analyzed. They set the tone for their companies, and their activities and mishaps have an outsized effect on the coverage and value of their companies.
Industry TrendsSpotify and Pandora: How the Conversations Differ
Music is one of the driving forces behind social media. It determines why folks read certain articles and “hang out” on specific websites. Friends will post favorite songs to Facebook and showcase a new find to their respective social communities.
Industry TrendsCommunity vs. Isolation
With the consumer conversations and numerous awareness campaigns around breast cancer, it isn’t surprising that it is mentioned online 6 times as often as prostate cancer. Yet breast cancer is actually less common than prostate cancer: 1 in 8 American women will be diagnosed with breast cancer in their lifetime, whereas 1 in 6 men will be diagnosed with prostate cancer.
Industry TrendsDigital Health
In an ever increasingly mobile-dependent culture, consumers are turning to their devices for everything: banking, dating and now—in a country where 69.2% of adults are overweight or obese—weight loss. To meet this need, a line of activity trackers has emerged, both by established fitness brands such as Adidas and Nike and a few strong startups, including Jawbone and Fitbit (dailytekk.com reviewed their list of top 10 last June).
09.10.14 •Expanding W2O Group Offices Into Silicon Valley
On November 1st, I will celebrate my one-year anniversary at WCG. To say that I have learned a lot over the last 12 months would be an understatement. I hav…
07.21.14 •Taking W2O Software from Good to Great – Part 1: Focus
Over the last year we've built up a very process-oriented culture within all things software at W2O. We’re actually big geeks for it and have built up an i…