CommonSense Blog

Interview Series: Lionel Menchaca, Former Chief Blogger at Dell

By Aaron Strout | Jun 18, 2013

With all of the hiring W2O Group/WCG have done recently, we wanted to take a little time to let our partners/customers/employees get to know some of these new employees better. To that end, we are kicking off a blog series that asks each of our new employees to answer five questions — some straightforward and some that show our more playful slide. Via this process, we’re hoping to give our readers a little better sense of who we are.

For our first interview, who better to feature than one of the smartest guys in the tech industry, Lionel Menchaca. Without stealing too much of his thunder, let’s jump into the questions:

  • [Aaron] Welcome to the W2O Team Lionel. We’re looking forward to working with you. For our first question, talk a little bit about your past experience.
    [Lionel] Thanks Aaron. Happy to be here. In terms of background, I come to W2O after spending 18 years at Dell. For a big chunk of that time, I worked in Product and Corporate PR. In the last seven years, I was Dell’s Chief Blogger where I focused on writing about all aspects of the company. Today Direct2Dell has more than 500 contributors and earned over 2 million page views last year. Being an early adopter in corporate blogging helped provide the framework that shaped subsequent social efforts in social networks like Facebook, Twitter and beyond.
  • [Aaron] What is your “super power?”
    [Lionel] My super power is empathy. Being focused on what mattered to customers has always been a key reason for success.
  • [Aaron] If you could work with any company as a client, who would it be and why?
    [Lionel] I would say Google because they seem to be pushing the technological boundaries as well as anyone in the tech space these days.
  • [Aaron] How do you stay up to date on latest trends/industry news?
    [Lionel] I read a lot of individual blogs but believe it or not, I still go the same place I’ve gone to since I started blogging at Dell namely, TechMeme. In addition, I regularly read The Verge, Engadget, BGR, GigaOm and ReadWrite as well.
  • [Aaron] Finish this sentence… “The agency of the future is ________.”
    [Lionel] The agency of the future is able to help companies make sense of the volumes of social information and to build tools that help them better cope with the changes that come along with it.
Big thanks to Lionel for answering these questions. You can expect to be hearing a lot more from him on this very blog. If you have additional questions for him, you can find him on Twitter or leave it for him on the blog.


  • Cy Jervis

    Great post! Lionel was a dream to work with so I look forward to seeing what great things he comes up with in his new position. Good luck Lionel. 🙂

    • Lionel Menchaca Jr.

      Thanks to both of you. And Cy.. I always felt Dell was so lucky to get the top IdeaStorm community guy to join the company to be the lead. Tons of respect for you as well!

  • Anonymous

    Great piece and congrats, Lionel! Truly one of the kindest and smartest people I’ve met in the digital world.