CommonSense Blog

Interview Series: Mike Hartman, Former Executive Creative Director at LBi

By Aaron Strout | Jun 25, 2013

With all of the hiring W2O Group/WCG have done recently, we wanted to take a little time to let our partners/customers/employees get to know some of these new employees better. To that end, we are kicking off a blog series that asks each of our new employees to answer five questions — some straightforward and some that show our more playful slide. Via this process, we’re hoping to give our readers a little better sense of who we are.   The third interviewee in our series we talk to veteran creative leader, Mike Hartman, who joins as Chief Creative Officer of W2O Group.

  • [Aaron] Mike, welcome to the W2O Team. We’re looking forward to working with you.For our first question, talk a little bit about your past experience.
    [Mike] At LBi, I served as Executive Creative Director, where I focused on growing our  orth American presence as well as launching LBi’s health and wellness practice globally. Prior to that, I led digital creative for WPP’s Chemistry cross-agency team assembled to service Johnson & Johnson.
  • [Aaron] What is your “super power?”
  • [Mike] I’ve actually got two. Awesome, right? An EQ that fortunately/unfortunately picks up every signal! And a heightened sense of smell from spray painting an engine in a closed space… fried my sinuses… mind-shattering headaches that gave way to a super sense of smell…
  • [Aaron] If you could work with any company as a client, who would it be and why?
  • [Mike] Harley-Davidson. Iconic, monster of a brand — with an incredible fan base of enthusiasts, loyalists, advocates (I’m all of the above!) — that has transcended the sounds and smells of the past and evolved through research, product development, finally jumping into marketing and cultivating intersecting cultures.
  • [Aaron] How do you stay up to date on latest trends/industry news?
  • [Mike] I’d say many of the usual ways, such as Twitter, Contagious, Mashable, Wired, Creativity … but also one that’s hard to replicate: my personal network and the curated content that we share with each other. Lots of smart people sharing everything from cutting edge tech to art and poetry.
  • [Aaron] Finish this sentence… “The agency of the future is ____?”
  • [Mike] Smarter. Flatter. Blended. Insight is the foundation. Analytics the measuring stick. But ideas reign. Because other than extraordinary talent, ideas are the only things left that cannot be commoditized.
If you want to find out more about Mike, follow him on Twitter here.