CommonSense Blog

It’s Almost SXSW Time… and W2O Group Has Some Amazing Events

By Aaron Strout | Feb 24, 2016

It is that time of year again… South by Southwest (SXSW). Once again, our company will be hosting some awesome events leading up to (and slightly overlapping with) SXSW Interactive. For those not familiar, SXSW is a giant conference/festival comprised of three parts: Interactive, Film and Music. Given the importance of Interactive or “digital” to our clients’ business, we take this opportunity to invite many of our clients and partners to town to learn, network and celebrate.

Recap video from our awesome 2015 events

Our signature event, the PreCommerce Summit, takes place on Thursday, March 10 from 9:00 AM to 6:00 PM and is packed with speakers from well-known brands like Bayer, Hewlett Packard, Best Buy, Medtronic, Intel and Overstock.com. We will also have thought leaders from companies like Techonomy, Politico, NewCo and Crowd Companies providing a look at what the future holds in store. This event focuses squarely on innovation and its fast-paced formats (10 to 20 minute TED-like talks, power panels and pithy fireside chats) allow for learning on steroids. And of course there is the networking.

This event will be attended by about 450 plus customers, partners and other industry thought leaders. A cocktail reception will follow with special WILCO side project, Autumn Defense. The event is complementary, but invite only. If you are interested in attending, please email us at info@w2ogroup.com. In that email, be sure to provide name, title and company. We will also be live streaming the event if you can’t physically be there. Registration is open to the public.

In addition to PreCommerce, we also host a digital brunch at our swank offices located in East Austin. If you like food trucks, cold-brewed coffee, music, cocktails, cool demos and lost of interesting people, you will enjoy this. We have also ordered sunny weather so this is a good opportunity to work on your tan.

Every SXSW, we do our best to cover “what’s next” in the world of  business. This year, we’re planning to host an event called “Movers and Shapers” (formerly GeekFest) on Saturday at CB’s (the new VIP event space at Stubbs) from 10:00 A.M – 2:00 P.M. Speakers include senior level marketers and thought leaders from companies like Intel, AbbVie, Galderma, Techonomy and Bayer. Featured speakers will include Ray Kerins, SVP Comms. & Govt. Relations at Bayer and Robert Scoble, Futurist at Rackspace.

In addition to these three amazing events, we will also host our seventh annual Geekacue Saturday night at iconic Stubbs BBQ on Red River. This year, we’ve booked Red Bull Sound Select artist, Not in the Face along with new festival darling, Black Pistol Fire (check out their video below).

If you need more proof that these events are amazing, check out my 2015 wrap up post.

You can find information on all of our events here.

Thursday, March 10th: Sixth Annual PreCommerce Summit –  It will be a series of 10 minute TED-style talks, panels, and fire side chats.

  • Eventbrite here (password required – email info@w2ogroup.com to request invite)
  • Zach’s Theatre: 1510 Toomey Rd, Austin, TX
  • Sessions run 9:00 A.M.-5:00 P.M.
  • Cocktail Hour from 5:00-6:00PM featuring band, Autumn Defense
  • Live stream available for those not able to attend coming soon
  • Complementary but invite only.

PreCommerce 2016 Speakers Include:

Friday, March 11th: Digital Brunch (350+ director to CMO level brand marketers/digital/social folks expected)

  • RSVP Here (no password required)
  • 3000 East Cesar Chavez, Austin, TX
  • 10:00 A.M. – 2:00 P.M.
  • Food trucks, music, innovative demos, coffee, brunch, and mimosa/Bloody Marys to fuel your first festival day
  • Shuttles available from the Stephen F. Austin Hotel starting at 9:45am

Saturday, March 12th: Movers & Shapers Summit (150 director to CMO level brand marketers/digital/social folks expected)

  • RSVP Here (password required — email info@w2ogroup.com to request invite)
  • Stubbs BBQ — VIP area called CB’s — 801 Red River St, Austin, TX

Movers & Shapers Speakers confirmed include:

7th Annual Geekacue: Saturday, March 12th:  (800 director to CMO level brand marketers/digital/social folks expected)

  • RSVP Here (password required – email info@w2ogroup.com to request invite)
  • Stubbs BBQ – 801 Red River St, Austin, TX
  • 6:00 P.M. – 10:00 P.M.
  • Roundtrip shuttle available from the Stephen F. Austin Hotel starting at 4:45 PM
  • To RSVP contact info@w2ogroup.com (space is limited)

As you can imagine, space is limited at these events so please make sure to RSVP soon. And if you do RSVP and decide after that you can’t make it, please be courteous and let us/me know that your slot is available.

We are over-the-moon excited to have Bayer and SysomosDynamic Signal, Synthesio as our sponsors this year (2-3 more to be announced shortly). We greatly appreciate their support.