Jeremiah Owyang Shares Latest Business Venture: Kaleido Insights

Tell us about your new company, Kaleido Insights? And what was the inspiration for the name?

Jeremiah: We’re a new boutique research and advisory firm, with four analyst partners. We’re focused on the buyers within large companies, who are often in marketing, innovation, product, strategy and beyond. My partners are Rebecca Lieb, who focuses on marketing, media, and content;also Jaimy Szymanksi who focuses on customer experience and digital transformation; and Jessica Groopman whose expertise is in autonomous technologies like IoT, Blockchain, and artificial intelligence. I focus on Corporate Innovation and new business models.

We’ve all seen an increase in the rate of emerging technologies, and it’s leaving business decision makers overwhelmed and confused as how to possibly keep up. Our brand, Kaleido (like Kaleidoscope) reflects how  so many different technologies, like the shards within a kaleidoscope, create a fragmented, chaotic environment for companies. We try to provide clarity through the ever shifting lens. The tripartite logo represents our unique methodology on how we analyze any technology: impacts on Humans, impacts on Businesses, and finally the impacts on the larger Ecosystem.

This is your third research firm – the last two being Forrester and Altimeter – how is Kaleido Insights different?

Jeremiah: Ah yes, great companies, great experience all who taught me a tremendous amount, I’m grateful for those experiences. Currently, Kaleido Insights is the only independent analyst firm focused on the buyer side. There’s larger analyst firms, but it’s easy to differentiate from them as a smaller, more nimble organization.

What are the focus areas of Kaleido Insights (would be good to hit hard on the analytics/data piece here)?

Jeremiah: Kaleido Insights’ coverage areas don’t focus on single point technologies, but rather on the ‘horizontal’ areas that remain core to any business—the areas that are constantly impacted by emerging technologies. Collectively, these form a foundation for any digital innovation strategy. Our 4 coverage areas include:

  • Customer Experience: Including deep analysis on consumer-facing programs, technologies, empowerment, and the organizational transformations required
  • Business Models & Monetization: Including the impacts of emerging technologies on monetization models, and the role of innovation programs
  • Marketing & Media: Including emerging practices in content and marketing strategy and execution and how to align hyperlocal, local, regional, corporate, and global teams for success
  • Automation: Including the ever-evolving role of devices, algorithms, and architectural innovations in product, service, and process automation, driven by IoT, artificial intelligence, blockchain, and beyond

You mentioned in your announcement that you will continue to run Crowd Companies as well. Will there be synergies/overlap between Crowd Companies and Kaleido Insights?

That’s correct, Crowd Companies, which I started around 4 years ago, will continue forward under my leadership, with a seasoned team in place. Crowd Companies is a peer-to-peer council for corporate innovation and digital leaders –it was important to segment an advisory services firm away from the council. This separation is common at other large Industry Analyst firms, too. It’s possible we’ll have overlapping clients but the business models are significantly different.

Who is your dream customer and in one sentence, why should they be working with you?

Jeremiah: Our dream customer is a business leader at a large complex company that needs help innovating their digital strategy. They want help in charting the path, researching the market, and then collaborating with our team on an actionable road map that they can execute, while we coach the team. We’re seeking those long-term relationships so we can aid them as they shift their businesses to adapt to the many technologies that are constantly emerging.

You recently ran the Spartan Beast World Championship. You mentioned in a Facebook post that it was one of the hardest things you’ve ever done in your life. How does that compare to starting a business?

Jeremiah: We all spend most of our adult lives focusing on our career (often even more effort that we focus on our fitness) so getting back into shape was a significant challenge. It took about 3 years to get into shape so I could finish the 17 mile race in Tahoe with 38 military-style obstacles, but I got it done. With that said, it wasn’t easy, while the professionals finished in just over 4 hours, my time was just over 9 hours. What’s the insight and how it applies to business? With ample research, training and dedication and you can accomplish your goals in all areas of your life. On a personal note, I strive to balance three things: family, fitness, and being a founder.

Aaron Strout
Aaron Strout
CMO and head of financial services practice

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