Head of Client & Business Development
A seasoned marketing and communications leader with 20 years of experience, Anita has a proven track record of client service and growth in corporate, product and financial marketing communications for global and US clients within a range of industries including biopharmaceutical, consumer health, financial services and technology. At W2O Group, she is responsible for building and leading entrepreneurial, client-focused teams charged with propelling the development and execution of innovative solutions on top of W2O Group’s communications, analytics and integrated offerings.
Anita’s passion for creative program development has been focused on developing new and thoughtful solutions to her clients’ biggest business challenges. She has worked with companies such as Bayer, Nestle, Pfizer, GlaxoSmithKline, First Union, WebMD and Genentech, to name a few.
Previously, Anita was Chief Strategist at Cooney/Waters Group, a boutique healthcare communications firm, focused on providing senior strategic counsel to a range of health and wellness clients. Prior to that, she was Vice President of External Communications for inVentiv Health, managing corporate and financial communications for the $2 billion healthcare services company. Anita also held major leadership roles at global communications firms MSLGROUP, Cohn & Wolfe and Robinson Lerer & Montgomery (now Finsbury), a boutique crisis and corporate communications agency.
Anita holds both MBA and Masters of Public Health degrees from Columbia University. She is on the board of advisors for Samhati, a non-profit group focused on improving the social and economic conditions of women and children in Bangladesh.