Bob Pearson

Vice Chairman & Chief Innovation Officer

• Named one of In2’s “Innovator 25” by Holmes Report in 2014
• Author of PreCommerce
• Name to PR News “Hall of Fame” in 2015
• Author of “Storytizing” out March 2016

Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in what is now called “Social Commerce.”

An author, frequent speaker and blogger on digital marketing, as well as an instructor for the Syracuse Center for Social Commerce and the U.S. State Department’s Marketing College, his thoughts can be found on W2O’s blog at, including a series titled “Millennials Unplugged” that he writes with his 19 year old daughter and millennials at W2O. After the success of his book Pre-Commerce, Bob will be introducing his next book on the future of media titled Storytizing, which will be available March 2016.

Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500’s first global social media function — an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee.

Bob has served as an advisor and investor in many capacities. Highlights include: serving as an original member of the P&G digital advisory board, being appointed by the Governor of Texas to serve as chair and vice chair of the emerging technology fund for the State of Texas (more than $400MM invested), serving on the board of The Advertising Research Foundation, acting as an advisor to Get Smart Content and participating as a Mentor at The Capital Factory, as well as finding time to serve as a board member for The Association for Multiple Impaired and Blind, which builds homes for its constituents.

Bob resides in Austin, Texas.