Gary F. Grates


Gary F. Grates leads W2O Group’s Global Brands business overseeing teams from each operating firm working with Fortune500 companies specifically the C-Suite around corporate, strategy, crisis, positioning, labor, and policy.

He is considered a thought leader in organizational (change) management/employee (internal) communications, frequently lecturing and having published more than 200 articles and white papers on these topics.

Grates has counseled more than one hundred organizations and CEOs, including PepsiCo, Caterpillar, Shell, Kraft, Nissan, GE, Carrier/United Technologies, Novartis, Mellon Bank, Exxon/Mobil, Shell, Global Foundries, AMD, Visa, Yum! Brands, eBay, Wyeth, British Airways, United Airlines, BASF, Pfizer, Coca-Cola, Denny’s/TW Services, ABInBev, Kimberly Clark, The McGraw-Hill Companies, ITT, Vale, and Dell.

From 2006-2011, Grates established the global Change and Employee Engagement Practice at Edelman, the world’s largest public relations firm, establishing a network of specialists and developing a distinct portfolio around change management, internal communications, social media, and employee engagement for organizations throughout the world.

Prior to Edelman, he served as Vice President-Corporate Communications/North America at General Motors Corporation, where he was responsible for brand, product, media, internal, financial and public policy communications for the company’s largest region.

He is an Adjunct Professor at Syracuse University’s Newhouse School of Public Communications, a Teaching Professor at ABERJE, the Brazilian Public Relations Association, a Trustee of Utica College of Syracuse University, and a member of the Arthur W. Page Society, PRSA, IABC, National Corporate Directors Association (NACD), and the Institute for PR Research (IPR). He was named one of Newhouse School’s “Top 40” graduates.

Gary and his wife Laurene reside in Carmel, NY. The couple have three children.