Chief Analytics Officer
- 2015 Holmes “In2 Innovators of the Year”
Seth Duncan has lead research and analytics teams for over 10 years in both academic and business settings. Since 2007, Seth has focused on using digital and social media data to provide marketing and communications insights and strategy to a range of clients, including Warner Bros., General Mills, Procter & Gamble, IBM, HP, Medtronic, Genentech, Amgen, and Abbott Laboratories.
Seth’s analytics and research expertise span advanced statistics, social, digital and Web analytics, as well as traditional media and primary research. He has extensive experience applying these analytics approaches to a broad set of use-cases, including product development and design, branding, creative/content execution, messaging, social and Web optimization, as well as influencer and media relations. He was named one of Holmes Report’s “In2 Innovators of the Year” in 2015.
Seth earned a B.A. in psychology from Reed College and an M.S. in psychophysiology at San Francisco State University. He also attended Boston College’s Ph.D. program in Cognitive, Affective, and Behavioral Neuroscience and the Harvard-MIT Health Sciences and Technology graduate program.