CommonSense Blog

London, An Emerging Center of Excellence For W2O Group

By Annalise Coady | Oct 01, 2013

As part of our continuing growth strategy to build strength in our digital and analytics offerings, to meet the needs of our clients in EMEA, we’re pleased to announce that Refreshed Wellbeing, a digitally based creative communications agency for health & pharmaceutical brands has joined the WCG fold.

With a background in both consumer marketing and professional healthcare sector expertise, Refreshed Wellbeing has extensive expertise in delivering  integrated pan-European digital marketing campaigns working for clients such as –  Boehringer Ingelheim, Bristol Myers Squibb, Grunenthal, Johnson & Johnson,  LEO Pharma, Mentolatum, Pfizer and Roche.  Additionally the acquisition brings digital creative, together with media planning and buying capabilities that further enhance our insight led strategic approach, combined with 360 engagement, as well as additional regional knowledge that will support the work we do in more than 50 countries.

We’re also pleased to announce that as part of the deal, Refreshed Wellbeing co-founder, Carl Engelmarc, a well-known digital strategist and integrated branding communications expert will be joining the WCG EMEA management team. He has over 20 years marketing experience in Rx, consumer health and FMCG.

This is another exciting milestone for WCG in Europe.  Earlier this year, Holmes Report named us as the Digital and Specialist Agency of the Year. And in March 2013 leading analytics group, Mettle, joined us to enhance our predictive analytics capabilities. This acquisition of Refreshed Wellbeing augments our strategic and creative capabilities, as well as providing additional strength to our engagement offerings through the PESO (Paid, Earned, Shared, Owned) model.

We look forward to creating “what’s next” with our new Refreshed Wellbeing colleagues.

– Annalise Coady, Global Practice Lead – EMEA
WCG, part of the W2O network of agencies, is an independently owned and operated full-service marketing services organization. What sets us apart is our uncompromised belief that analytics (re)empowers brands to make more insightful, better decisions, eliminating the “guesswork” of traditional marketing services.