In order to advocate for your brand you must understand it, once you understand it, loving it most likely will follow. This week’s guest Adam Rosenberg, Brand Engagement Manager of PR & Digital Content at Kingsford Charcoal, has done this time and time again during his career.
Daydreaming about yesterday’s BBQ? Let #What2Know satisfy your craving. @Kingsford‘s @heyrosenberg sits down to chat about advocating and loving your brand. https://t.co/cRhdegP1rX pic.twitter.com/vw2wHH2cHk
— W2O Group (@W2OGroup) July 5, 2018
During our chat, Adam and I discussed how he’s worked to understand brands, how that’s made him a strong advocate, our mutual affinity for grilling, and Pearl Jam. Take a listen below.