CommonSense Blog

Managing and Connecting with your Influencers

By Aaron Strout | Jun 06, 2013

We are excited to be partnering with the U.S. Small Business Administration (SBA) to present a five part webinar series on social media and some of the key topics (blogging, mobile, content creation, influencer outreach) that support it. A recap, recording and slides from the first webinar on Getting Started with Social Media can be found here. You can also access the recording and slides from the second, Blogging 101 — Helping You Get Started, and third, Creating Content and Engagement for Facebook, Linkedin and Twitter, webinars via the links to those posts.

Yesterday’s webinar on Managing and Connecting with your Influencers was an hour long with the first 50 minutes spent addressing key trends, best practices on techniques for identifying and engaging with a company’s influencers. The last ten minutes were spent answering questions. To that end, I’ve included answers to three more questions from the webinar at the bottom of this post.

During the presentation, I (Aaron Strout) was joined by influencer and Syracuse professor, Dr. William Ward. Dr. Ward is a professor of social media at the prestigious Newhouse School of Communications at Syracuse.

As promised, the full recording of the webinar is embedded below. You can also click through to see the video on Youtube.

In addition, you can access slides from the webinar on Slideshare here.

We also mentioned that we would answer some of the questions that we didn’t have a chance to cover during the webinar here. Three more questions and answers from the webinar are here:

  1. Is there one application to help me manage al these tools for the sake of time management?
    Unfortunately, there is no silver bullet when it comes to identifying and managing your influencers. However, if you do test some of the light (and free) social influence tools like Kred and SocialMention to identify your influencers, tools like Hootsuite make it easy to follow and track interactions with your influencers across multiple social networks.
  2. Is networking a great way to build your brand?
    Yes, offline and online networking are closely related activities. And if you are doing a good job networking, you should have an easier time identifying and connecting with your influencers. Doing this well will inevitably lead to better brand building.
  3. Can you elaborate on how to identify your influencers?
    Identifying your influencers starts with creating a list of key words (the same words that you might use to optimize your website for search engine optimization or that you might be purchasing as part of a paid search campaign). Try searching on these keywords in places like Kred and even on social networks like Twitter to find people that seem to be relevant and possess some level of reach (reach isn’t synonymous with followers as some people can game the system but often influencers will have a decent number of followers AND a high level of engagement like retweets, comments, shares and likes).