You’d be hard pressed to find a marketing and communications network with broader expertise in healthcare than W2O Group. And as a content strategist at W2O, I fully appreciate the regulatory challenges of healthcare marketing.
It’s tough, and we get it. You often can’t mention the drug by name. Or the indication. So we have to figure out how to communicate the brand promise through topics that ARE allowed.
Often, when we’re putting together an editorial calendar or social strategy for clients, we recommend peppering in stories related to healthcare holidays / observances, but Twitter stopped creating their Healthcare Holidays Calendar a couple years ago.
We figured there’s no one more qualified than W2O to release a comprehensive 2017 healthcare holiday calendar. If you’re a W2O client, ask your account team for a personalized calendar, and we’ll happily edit this document down to fit your needs.
For all not-yet-clients*, enter a tiny bit of info to grab yours right now.
* P.S. – why aren’t we working together? Contact us to talk about your marcomms needs.