As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with Lord Peter Chadlington, former CEO of Huntsworth and founder/former Chairman of Shandwick Int. Peter will sit down with our own, Bob Pearson, at the PreCommerce Summit on Thursday, March 10 for a fireside chat focused on global digital trends in EMEA.
According to Peter’s LinkedIn profile, he has spent his “entire working life in communications, as a journalist after graduating from Cambridge University and later in Public Relations both in-house and consultancy. [He] founded Shandwick in 1974, which [he] then developed into the largest PR consultancy in the UK, holding that position for 17 years. [He] built the firm overseas and sold it to The Interpublic Group of Companies in 1998, forming the group that became the largest PR consultancy in the world. ” Some of the skills he’s been endorsed for by his peers are public relations and business strategy.
Without further ado, let’s jump right into our six questions:
- Aaron: How do you define innovation?
Peter: An improved or new solution that adds value – it could be totally new idea, a marginal improvement, or something more radical that disrupts a market.
- Aaron: What are you or your organization doing to drive innovation?
Peter: Leaders can influence by setting the tone for how risk taking will be tolerated …and as importantly, how failure will be managed.
- Aaron: Who is someone in your industry (or outside) that you admire? Why?
Peter: Baroness Martha Lane Fox. She epitomizes my motto ‘never give up’! She is a successful entrepreneur, charity campaigner …and a wonderful person!
- Aaron: Where do you see your industry being in 3 years? 5? 10?
Peter: The boundaries between the traditional marketing elements will continue to blur and at the same time there will be increasing specialization in specific areas, like analytics.
- Aaron: What book are you reading right now? How did you choose it?
Peter: I’m re-reading The Spark by Kristine Barnett. It’s amazing what the human brain can do!
- For fun: what three things would you make sure you brought with you in a zombie apocalypse?
My family! My Ferrari and an endless supply of crumpets with marmite.
We look forward to hearing more from you this week Peter. And in the meantime, marmite lovers UNITE!