Millennials Unplugged: Entertainment Habits
We were wondering what the entertainment habits are for millennials vs. boomers, so we did our latest survey on this topic. Here is what we discovered:
Millennials really do like to exercise – One might think Millennials only relax via texting, social media, or playing video games if we play to stereotype, but Brittany has always vouched that they are not as reclined as we think. More than half of the Millennials we surveyed said they would rather spend time outside or exercising in order to relax. The rest of Millennials, of course, were split up between going on social media, watching a movie, playing video games or doing something else that didn’t involve breaking a sweat.
The new play station is the phone – millennials used to have to wait to get home to play a game via their play station or Xbox or computer. What an enormous drag on their time. Now, games can be played anytime, anywhere on your phone. It’s clear that millennials, who have grown up with phones and know all of the tricks of how a phone can really work (unlike the boomers) prefer to play mobile games. Brittany will often play 2048 on her iPhone when waiting in line at the Smoothie Bar, for example. Bob just gets a smoothie and is thrilled he did this vs getting a milk shake, which is what he really wants.
“Game churning” is the new normal – It’s quite difficult to ask any millennial what their favorite game is, and that is because of the variety of games/apps available today. They tire of games quicker than in the past, since you can play more frequently. There appears to be a fatigue factor with any game that is simply reached quicker when you play today due to this frequency. Millennials don’t think twice about deleting the app or throwing out the game and picking up another one to play. Game churn is real. Popular games for Millennials, at least who we heard from, include Heads up, Candy Crush, FIFA, Madden, Call of Duty, 2048, Bubble Shooter, and Tinder (if you consider that a game).
Big screens still win – 63% of Millennials surveyed said that their favorite place to watch a movie is on their TV at home and 25% would rather visit a movie theatre. Back when the Boomers were growing up, that was the consensus as well…yet there wasn’t an option to show a movie on one’s iPhone, tablet, iPad, computer, etc. It is looking like big screens will continue to win when it comes to entertainment. Gaming on a phone, sure. Sitting down to watch a movie for 90 minutes? The couch and a big screen will always be more fun.
Laughing is important…for every generation – When quickly asked, “What is your favorite genre of movies?” a typical reply is “Comedy, why? Simple. No matter who you are, everyone always wants a good laugh! Millennials are all about the humor and positivity that comedic movies give off…and that’s no different than a Boomer’s opinion.
Four habits fill up our free time – If you give a Millennial 25 free minutes, they’re probably all going to be doing the same exact three or four things: sleeping, watching Netflix, checking up on social media, or working out. When we have an extra 25 minutes, we tend to either distract ourselves, do minor tasks, or sleep…which shows Boomer Bob what he has always been saying may be true. If you are distracted constantly via text, email, or other interruptions…we don’t bounce back well and we will do things of lesser importance. He wonders if these 25 free minutes are really us dealing with the interferences of life or are we truly finding time to replenish our soul, so to speak.
Ubiquity of content leads to binge watching of TV Series – if you can watch your favorite content on any device anywhere you are, your habits change. For Millennials, 85% prefer to watch episodes from a TV Show Series, rather than a single movie. The ability to watch anywhere, anytime plus Netflix and Amazon’s services leads to binge watching and binge watching favors television series.
Are you really paying attention? – It is becoming more prevalent for us to watch TV or a movie, while we are checking a second screen. We asked Millennials what exactly they are doing on their second devices while simultaneously watching the TV. Most are on Instagram or Twitter, checking up on latest posts. The rest are split between Snapchat, texting, and even shopping online. Basically, no matter what is on the big screen, something is competing against it for our attention on the small screen. Even Bob does it now and then.
Thanks for following our series. Our next blog will be an interview with one of the world’s top experts in understanding children and entertainment, Ms. Nancy Zweirs.
Best, Brittany & Bob Pearson