Millennials Unplugged: Interview with Beauty Expert – Megan Parken
Imagine what your life was like before the age of 20. We realize for boomers you may have to think a bit longer on this one.
What were your biggest accomplishments? Did you like to help others? Had you won any awards? Your biggest accomplishment may have been winning a big football game or feeding the homeless each week or making honor roll in high school. Or maybe you just had fun.
That’s what most of us do. Megan Parken, one of the leading millennial beauty bloggers in the world, had a different idea, starting at age 13. Just three years after Google bought YouTube in 2006, Megan, who is now 19, decided to build a YouTube channel to share her latest thinking on beauty and life skills. Today, her growing audience has more than 800,000 subscribers to her channel and more than 120 million views. It’s now a media outlet with more reach than most cable shows.
Not bad for an idea started by Megan when she was 13. Megan is also a great friend of mine. So I asked her a few questions recently. Here is a summary of our conversation.
#1 – Vlogging vs. Blogging – “When I first started, I had no idea where it would take me,” said Megan Parken, age 19, and one of the world’s first Beauty Vloggers on YouTube. When I asked Parken what motivated her to create this leading social media platform, meganheartsmakeup, she replied, “Videos for me was something I felt comfortable with. I also felt there was a connection I made with the viewers that was very important to me.” My question was “Why videos? Why not write a blog?” Parken enlightened me how important the personable aspect of videos became to her. Much like an in-person conversation, you can see the way someone’s facial features coincide with what they are saying. Videos are the same way. You can see emotion. “People often comment that they see me as a ‘friend’ or a ‘big sister’ and that means a lot to me.” Parken explained.
#2 – Classic website reviews are becoming outdated – yes, reviews written and posted online are quick, simple, and easily accessible…but for beauty products, video reviews are the latest fad. Parken commented, “People love to watch review videos. I think seeing how a product looks and performs live is huge! You can search your favorite lipstick color and see exactly how it looks and applies on a real person!” After watching review videos, you can now buy that Russian Red lip color that looked too bright on advertisements, yet really appeared its true darker maroon shade shown on a Beauty Guru’s lips. With that being said about videos creating more of a truthful view on products, Parken admitted, “I am very careful with the products and brands I choose to represent. I want to stay honest, and have that mutual respect with my viewers that I will never promote something I don’t truly use and love.”
#3 – Millennials aren’t the only ones watching – We know that the Internet is a huge place and anyone in the world can view the same screen you’re viewing at this moment. What we don’t know is how one blog, video, status, or tweet can affect someone from halfway across the globe, and to what extent. “I’ve had many people from all around the world say I have impacted or inspired them, but the ones that stick out in my mind are moms.” Parken not only has Millennials constantly scrolling through her video feed, but she also has parents glancing at her work and acknowledging her for it. “Many moms comment on my videos telling me that they see me as a role model for their young girls, and that is just so special to me.” Parken tells us.
#4 – “Letter To Me” by Brad Paisley – is a famous country song where Brad Paisley goes back and tells his seventeen year old self everything he would have done differently, and has learned. Parken’s favorite video that she has done is a video called “Letter To Me”, which was inspired by the wonderful country song. “In my video I urged people to send me video responses, explaining their own personal ‘letters to their younger selves’,” Parken told us, as we learned not all of her videos are about beauty, makeup, or fashion. She is different than other beauty guru’s on YouTube…she speaks to her subscribers about life skills, her life experiences, advice, and much more. This not only sets Parken apart, but it also allows her to feel connected with her viewers. Parken then said, “The response was amazing. It made me truly realize how many people I was affecting and showed me no matter how far away these people lived, we were all alike in some ways.”
#5 – From Digital to Print – Back in 2009, Parken was contacted by Seventeen Magazine and asked if she would be willing to appear in their magazine as a Beauty Smartie (a guru who creates beauty and hair related articles). When Parken said yes to Seventeen, she explained “the next day I was flown out to NYC to shoot with them.” Parken has now appeared in the magazine over ten times as a Beauty Smartie. She explained that working with Seventeen was an amazing experience and “working with them on shoots felt more like fun than work! Working with them was such a surreal experience. It felt like something out of a movie.”
#6 – Mirror Mirror on the wall, who’s the Smartest Beauty of them all? – Megan Parken! She excitedly shared “In 2011 I won the Seventeen Beauty Smartie of The Year. It was a long process of challenges, and going against other very talented YouTube Beauty Gurus. In the end, I was lucky enough to win! To win Beauty Smartie of The Year really meant a lot to me, and showed me my hard work really did pay off! It was really an honor.”
Megan, this was a lot of fun to do. Thank you.
I hope you all enjoy learning about Megan and her work.
Best, Brittany Pearson