Recently on Jimmy Kimmel Live, the show’s film crew took to the streets of Hollywood to find out what people thought of the Affordable Care Act (ACA). While the responses were entertaining, they underscored the confusion seen in a recent CNBC poll, and this recent NPR story.
At WCG, we’ve worked to make sense of this by taking a closer look at the online conversation surrounding the ACA. This post is the first in a series aimed at shedding light on that all-important conversation. Using our analytics capability, we looked at four types of online media: news, blogs, forums and Twitter. Our analysis covered the previous year and included over 8.5 million references to the federal health law. We used a statistically significant random sample to arrive at key metrics.
To get started, we looked at the ACA conversation from a standpoint of what’s being discussed, how it’s being discussed, where that discussion is happening and the overall volume of conversation. (Note: For a more detailed view of the conversation data and trends, click on the infographic and slides below.)