Access Closure

Client Name
Access Closure
W2O Companies
  • WCG
  • Healthcare
  • Creative

AccessClosure provides access site management products designed for vascular closure. Their flagship product is Mynx, a delivery system that seals the femoral artery. We created the Mynx brand to position the interventional cardiologist as the "hero" and his use of Mynx as the "right touch" in optimizing effective closure with patient comfort and ease of use. "The Art of Closing" campaign was designed to capture this essence, and was inspired by pop art icons such as Warhol and Haring. We also created the brand identity for Bengal, a new radial closure device. Bengal's vibrant image was designed to co-exist as an equal to the sass and vigor of the Mynx.

The “right touch” in optimizing effective vascular closure.

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