Apnicure had developed a new treatment for sleep apnea, without the mask. They needed a partner for strategic positioning, name and brand development, creative development and execution in preparation for FDA approval and launch.
- • Sleeping without a mask promoted a natural breathing experience
- • Deep sleep and dreaming is a desired state for sleep apnea sufferers
- • The mask was a barrier to compliance with traditional CPAP devices
Winx. Freedom to dream.
We put the promise of sleep at the strategic core, informing every piece of our creative development—from the product name Winx, to the design of the logo, brand and identity elements, the photographic treatment, key messaging, all the way through to packaging that featured the product nestled on a pillow.